Copywriting

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[How to Get the Click] Secrets of Social Media Copy – When You Only Have a Little Space and a Second to Get their Attention

My friend, Karon Thackston, is one of the smartest copywriters I know. She's put together a new course, with Christine Cobb, about a very cool and timely topic. How to Get the Attention of your Target Audience through Short Copy (when you have only a moment to do so).  Because…
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Can Good Copywriting Sell a Bad Toupee?

Oh yeah, baby. It can. And, I can prove it. If you saw this graphic of a Toupee, would you buy it? [caption id="attachment_1069" align="aligncenter" width="161" caption="Bad Toupee"][/caption] I didn't think so. What if it were accompanied by this? [caption id="attachment_1070" align="aligncenter" width="325" caption="Great copy!"][/caption] Too funny! Now, you actually…
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