Tools I Use in My Business

I oftentimes get asked “Nik – what powers YOUR business?”

These are the tools and services I use in my own business.  I'm adding to this list, too, so you'll see more free tools added soon. Bookmark this page and come back often.

Getting & Keeping My Site Online

I have several hosting accounts just to protect myself with a little bit of diversity. I don’t like to have all of my eggs in any one basket.

  1. Mom Webs is where I refer people who are totally new to online business. I’ve been a customer for years. They’re used to handling support from scared new online business owners. Highly recommend.
  2. I have the rest of my sites hosted here: Recommended Hosting Provider.

You can’t go wrong with either choice.

Creating My Website

Some of you have been asking how I built my new site. I'll share more about that soon but the basics are that I bought a theme at Theme Forest and edited certain pages (Home, About, and Testimonial pages) with Elementor. Yes, I chose the Pro version as I wanted more templates and features like saving global elements.

List Building

  • Aweber – The service I've used since 2005 to manage all my newsletters, ecourses, and ezines. (If you get any emails from me, they come through this safe list managing service.)
  • LeadPages – LOVE LOVE LOVE this.
  • Exit Popups – Use this to get folks who are about to leave your store without buying. You can see this in action at when you go to leave that page (if you're on a computer and not on your phone).

Selling your Own InfoProducts

If you create your own ebooks or audios and want to sell them, you need a way to take payments.

Instead of recommending a “One Size Fits All” program, I'll point you to a discussion where you can determine which cart is best for you.

If after reading that, you can't make a decision, feel free to leave a comment and I'll be glad to help.

Communicating with my Helpers and My Coaching Clients

  1. Basecamp – Allows me to track projects and who is working on each one.
  2. Easy Safe File Sharing – Allows me to work with writers and editors and keeps all my files safe and secure.
  3. Skype – I use Skype's screen share function often. If I'm working with a coaching client or even one of my Virtual Assistants, it's oftentimes easier to say “Show me, please” when I don't quite understand something. It's a great way to connect with the people who I work with regularly.

Managing Coaching & Interview Appointments

  1. I've been playing with Acuity Scheduling lately and I really like it.

Keeping my Business Safe and Protected

  1. Mozy – Keeps my computer (and therefore, my income) safe. (Try it free.)
  2. Password Manager Program – Keeps track of all of my logins, usernames and passwords, so I don't have to. (Try it free.)
  3. Backup Buddy – to backup my sites regularly.

Audio & Video Tools

  1. Record Skype Interviews (the simple non-techie way) – Quick and easy way to record audio from Skype. No techie stuff involved. This is what I use to record my podcasts now. (I recently switched over and am VERY happy with this tool.)
  2. Video FX – New tool for creating short marketing videos.
  3. Camtasia – I use this quite a bit for recording quick screenshot videos.
  4. GotoWebinar  (click here to try it free)– I also use this, although not as much as I really should. It's a great tool, though, if you want to record webinars – as that's what it's designed to do best. Here's a cool blog post about making your webinars ROCK: Key Tips for Profitable Webinars.
  5. Zoom – For recording quick videos.
  6. Reflector – I use this if I want to record what I'm demonstrating on my iPad. It streams it onto my PC.

Note: If you’d like “Done for You” webinars that include scripts and powerpoint slides – be sure to check out PLR for Teleseminars and Webinars – all you have to do is read the scripts while playing the slides. Webinars couldn’t get any easier.

Link Building for a Boost in Traffic Generation

  • Social Adr – A quick and easy way to get your blog posts some quick link love.
  • Get More FB Likes and Retweets – A free tool for getting your posts shared more.
  • Social Buzz –  I upgraded to the BASIC ($99/year) option so I can share less and still get lots of exposure. (The lazy option.)

Brainstorming & Productivity Tools

Graphics Editing

Blog Plugins that I Love

More Helpful Tools

I'll add more to the list as I think of them. 🙂


PS. Yes, some of these are affiliate links. But, they're only on this list if I use them – and many of the links point to blog posts where you can learn more before buying.

I appreciate shares and I adore comments! Please share your thoughts.

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