Back in 2008, I wrote a blog post about Bear on a Bicycle – and the importance of using good copy (or at least having a good editor).
This week, a similar phrase caught my eye on the back of a four-pack of Crest Complete.
The box says: “Fights cavities + whiter teeth in one tube.”
All I could think was “Why would you fight whiter teeth?”
It reminds me of all the promos I've seen this month to “Raise Money for Breast Cancer”. Uhhh… I may be weird, but I'd rather raise money to fight and eliminate it. 😉
What do you think?
- Effective or not?
- Would you have noticed this?
- What would you do to make this piece more effective?
Talk to me. 🙂