Clever Copywriting: Dry Cleaners
I've been wanting to bring back “Marketing Monday” for awhile and so I decided that today is that day.
These posts, unlike Expert Briefs, are short, quick reads and are mainly photos of fun things that I've found.
I'm going to start with this advertisement that I saw while waiting for a bus in Ireland.
It certainly got my attention. 😉
“Drop your Trousers” vs. “Drop off your clothes with us to be cleaned“.
Which grabs your attention more?
What do you think?
Does it make you suddenly want to get your clothes cleaned?
Warmly,
Nicole Dean
PS. You can see past Marketing Monday moments here: Clever & Unique Marketing
Rhonda
October 29, 2012 at 11:24 amMight be a great place to work…from what I can see, you get Fridays off and the rest of the weekend too. 😉 But, yeah, kind of hard to ignore the hairy legs while walking by…so I suspect the advertisement does a sufficient job. hee hee!
Lisa Marie Mary
October 29, 2012 at 12:30 pmOh my gosh, that’s hysterical – I love it! Totally awesome advertisement – would definitely get my attention!
Devon Artis
October 29, 2012 at 1:40 pmI love the get my attention … by drop the trousers … this is really good start for Outrageous Advert.
But they failed on the offer….
Linda
October 29, 2012 at 4:23 pmI love this! They have both the visual aspect and the headline… both grab your attention.
I too enjoy clever people!
nancy meadows
October 31, 2012 at 5:19 pmVery clever ad indeed. Thanks for sharing, Nicole!! I’m sure it’s very successful for this dry cleaner.
Larry Pillins
November 17, 2012 at 9:53 pmThe first ad got my attention, fully. It’s short, direct to the point and really funny too.
Lewis Saka
November 20, 2012 at 1:24 pmCertainly grabbed my attention – humour always works well!