There's a popular video going around the web right now about a girl who fakes getting her first period. Her mom finds out and decides to teach her a lesson by throwing her a Moon Party.
It's pretty freaking hilarious, and has gotten over 17 million views at the time of this post.
Viral is good, right? Well, yes and no. But we'll discuss that in a minute. Before we do, if you haven't yet, enjoy the video.
After you've watched it, scroll down…
ok. Now let's talk.
I had watched this video and did not notice the company name at the end. Well, I did, but it went right out of my head and didn't mean anything to me. Did you?
I'd just assumed it was an ad for one of the bigger feminine product companies and didn't even make the connection – until my 12 year old daughter was watching it with a friend and laughing.
They walked into my office and I said “Oh the moon party video. That was funny. What company did that video anyway?”
They both shrugged and said “I don't know.”
That's when I realized that i didn't know either. That's not the best marketing. ESPECIALLY since I'm their target market – mom with pre-teen girl.
By the way, so you don't have to rewatch it, the end of the video says “Hello Flo, the gift before the gift”.
No URL, no explanation, no nothing. I don't get it.
What do you think?
- Effective or not?
- If not, what would you do to make this piece more effective?
Talk to me.
By the way, if you're interested in learning more about this company and aren't freaked out by talk of “Lady bits” then check out the scoop on https://helloflo.com – Oh wait. I guess they did get some marketing out of the video after all. 😉
PS. Missed previous Marketing posts like this one? Here are a few more.