3 Easy Ways To Create Niche Products
I'd like to welcome my friend, Susanne Myers to my blog. She's guest blogged here before and has been on my podcast. She's one of my best friends, so I gave her an open invite to log in and write — any time she has something to say. 🙂
By Guest Blogger Susanne Myers
I've been blogging a lot about niche marketing this week on my own blog and thought I'd share some thoughts on creating niche products with you over here at Nicole's blog as well.
I know it can seem a little intimidating to create your own information product, especially if you've never done it before. Here are three different ways to create niche products that are all very simple and straight forward.
Improve An Existing Product
I am mainly an affiliate marketer, but also have a few of my own products in various niches. One of those products in particular I created because the one I was promoting as an affiliate to begin with just wasn't the perfect fit for my audience. It was a decent ebook on freezer cooking, but focused too much on once a month cooking (I'm not that organized and don't care to cook 30 meals in one weekend), and didn't have enough recipes.
In this case I actually went through and looked at several freezer cooking cookbooks (both electronic and actual books) and combined the ideas that worked for me with some of my own “improvements”.
Let me be clear, I didn't just copy someone else's book (that would be VERY wrong), I just took some of the strategies and ideas and wrote my own content, along with plenty of ideas of my own. I added recipes in various categories and my own product was ready. It's been very well received, in part because it addresses a lot of the issues other books on the topic were lacking.
If you're not sure what affiliate products to start with for your niche if you are going this route, take a look at this blog post I wrote earlier today:
How To Find Affiliate Products For Your Niche
Interview Some Experts
If you don't consider yourself a write or don't feel like you are enough of an expert in a particular niche, just find some others and ask them if they would be available for a short interview.
You can do an email interview by sending them a series of questions and getting their replies.
If you prefer, you can also do this via your favorite Instant Messenger Service. While still being in writing, this adds the ability to do immediate followup questions during the interview.
With either option, copy and paste the questions and answers into a word document, clean it up a bit, add some graphics and a title page, turn it into a pdf and you have your own product.
Of course you can also do the interview via audio or video. I interviewed a good friend of mine earlier today using my phone and audio acrobat. I downloaded the recording and sent it off to get it transcribed. This transcript will become a pdf report with a little formatting. I may even add a few worksheets for a complete product bundle with report, audio and worksheets.
Instead of interviewing just one expert, you may want combine several into a full ebook, adding your own commentary and resources in between. With very little time and effort on your part, and without being an “expert” in your niche, you can quickly crate a multi-media product package.
(Pssst. Nicole here. You can contact me for interviews any time. Here's where: Contact Nicole Dean for Interviews)
Create A Series of Short Reports
This is something I'm working on right now and is very easy to do. You simply come up with a few short reports (10- 20 pages long) that are helpful for someone in your niche. Then you just start by writing one short report and putting it up for sale in the $10 range. Market your first report a bit and then start working on the second one. When it is done, edit the first report to recommend the 2nd report and vice versa. Do some marketing, rinse and repeat until you have a whole series of reports that all cross promote each other when applicable.
For example, if you are in the dog training market, you my write short reports on:
- Train Your Dog To Stay Out Of The Bedroom
- Proper Leash Walking Techniques
- How To Get Your Dog To Stop Barking At The Neighbors
- House Training Your Puppy
- Introducing a New Dog
- How To Find Pet Friendly Hotels
- What To Look For In A Good Vet
I mentioned that I'm working on this myself. The first in a series of reports is something you should take a look at, especially if you are just getting into a new niche. It's about How To Find Hot And Profitable Niches In Just A Few Hours. In the report I share 5 different ways you can make sure a niche is profitable before you invest time and money in marketing and creating a product.
There you have it – Three different yet equally easy ways to create your own niche products. Pick one of them and get to work.
P.S. Forgot to mention – another way is to create a niche product is to find ones that other people have created that come with 100% immediate commission or resale rights. I happen to know where you can get one. When you order my Hot Profitable Niche Report , you will automatically become a reseller for 100% commission and won't have to create your own products. 😉 Just kidding (kind of) … Get to work.
I appreciate shares and I adore comments! Please share your thoughts.
KimmoyFebruary 18, 2010 at 4:03 pm
Great tips and ideas Susanne!
I’m currently using the short reports model as you know 😉 I have a bunch of audio interviews I’ve done w/ successful entrepreneurs in my niche and have been thinking about making it an info. product for sale, not 100% sure yet though. Also got content from an online workshop I held. So many things I have right there waiting for me to monetize and share with the world.
Thanks for the added bit of inspiration to get it all out there!
SusanneFebruary 19, 2010 at 4:33 pm
Thank you Kimmoy… I’m looking forward to your report. How is it coming along?
You know, that’s a great problem to have (having all that wonderful content sitting there). Just make it a goal to come up with a new product once a month or so… shouldn’t take you too long since you have a lot of it in place already and you can outsource a lot of the rest.
My problem right now is more the opposite. Too many ideas that all work nicely together but not enough time (or better patience) to create them all as fast as I’d like to.
LorettaFebruary 18, 2010 at 6:45 pm
Great tips Susanne! I always forget about improving on things that are already out there, thanks for the reminder.
SusanneFebruary 19, 2010 at 4:34 pm
Always a pleasure Loretta. There are so many different ways to create products out there and if there’s something that’s already selling AND you can make it even better you’ll be hard pressed not to make sales.
Doug ChampignyFebruary 19, 2010 at 6:46 am
Great advice, Susanne! I find it especially handy to use Pamela with Skype to record interviews, since it records the MP3 to my own computer and is immediately available at the end of the call.
SusanneFebruary 19, 2010 at 4:36 pm
Hi Dough – thanks for the skype suggestion. I’m using my regular phone line right now because my skype connections aren’t always solid, but it’s definitely something to keep in mind.
With Audio Acrobat it only takes a few minutes of processing before the audio is ready for download, so it’s not really a big concern and so far I’m very pleased with the results.
NicoleFebruary 19, 2010 at 8:33 pm
I normally avoid Skype interviews, too, as my internet drops calls very regularly – especially on windy days.
Love me some Audio Acrobat. In four years, it’s never let me down. (Fingers and toes crossed.) 🙂
Lain EhmannFebruary 19, 2010 at 11:44 am
Susanne, I loved your interview with Nicole, and this blog post from you just reinforces the fact that you know what you’re doing! Fab! I will be stalking you on your blog now. 😉
SusanneFebruary 19, 2010 at 4:36 pm
Sounds good to me Lain – let me know what you think.
Glad you enjoyed the audio interview as well. I had a great time recording it with Nicole.
SusanneFebruary 19, 2010 at 4:31 pm
Thanks for having me and of course for the wonderful introduction. I’m enjoying writing for Nicole On The Net – always a nice challenge since you set such a high bar with your own content.
I’ll have to take advantage of that open invitation to write here more often 🙂
NicoleFebruary 19, 2010 at 8:36 pm
ANY time. 🙂
See you in a few days!
Jacinta DeanFebruary 21, 2010 at 3:59 am
Hi Nicole and Susanne,
Great post and great advice. I have created my own product before, it was a training ebook in the beauty industry. However I really like the ideas of interviewing the experts and creating the small reports that lead one after the other. great idea to keep people interested as well as in the sales funnel.
Thank you Nicole for introducing Susanne again. I am now off to check her site out and learn some more! 🙂
Ms. LizFebruary 21, 2010 at 6:08 pm
I like to expand on existing products, improving on or combining ideas has so much potential, you just have to really put your thinking cap on that’s all. Nice post, Thanks!
J AscotFebruary 23, 2010 at 3:28 pm
Sounds like a great idea, I have never thought of cross marketing the articles.
When i get some time i will give it a go. Hope they sell well.