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A Bear on a Bicycle? The importance of Good Copy

A few weeks ago, I had a tremendous giggle reading this story. (It's only funny because I know that the man is alive and well).

Teacher OK after crashing into bear on a bicycle

Why did I giggle? Well, silly, I couldn't figure out why the bear was on the bicycle in the first place. Was it a trained circus bear? Had it escaped from a zoo?

This, my friends, is the reason why proofreaders and copywriters exist. To avoid miscommunications like those.

Of course, in this instance, it was funny — and thank God the Teacher is ok.

However, there have been many instances of really poor headlines — some of which are seen on Jay Leno. 😉

In fact, I found a site that offers lots of “Headlines gone WRONG!”:

Here are a few of my favorites for your sick and twisted delight:

  • Panda mating fails; Veterinarian takes over — I wouldn't want to be THAT Veterinarian!
  • Enraged cow injures farmer with ax – How the Cow swung the ax without having thumbs is beyond me!
  • Stolen painting found by tree – That's one smart (and scary) tree!
  • Never withhold herpes infection from loved one – No comment.
  • If strike isn't settled quickly, it may last a while – Duh?

Oh yeah, baby. That's why good copy is essential to your online business, too. Words matter. The order of the words, the specific words that are chosen can make an impact or make you look downright silly!

If you're looking for the perfect proofreader or copywriter, I invite you to check out

If you'd like to know what to DO once you've found that perfect copywriter — I recommend

Have a great week!


I appreciate shares and I adore comments! Please share your thoughts.

  • John McLain

    Good stuff. Enjoyed it very much.

    Other heads, like these, can overstate the obvious:

    Smokers are productive, but death cuts efficiency

    Cold wave linked to temperatures

    Blind woman gets new kidney from dad she hasn’t
    seen in years

    Man is fatally slain

    Something went wrong in jet crash, experts say

    Death causes loneliness, feeling of isolation

  • Melissa Ingold

    Thanks for the laugh. Sometimes we read the headlines and have to go back and read them again. Wondering is that what it really said.

    Melissa Ingold’s last blog post..Win a Year’s Worth of PLR Special Reports

  • Arika

    Ha Ha! Isn’t it funny how many people would read headlines like that and not even think about how silly they really are? 😉

    btw..You’ve been tagged!

    Arika’s last blog post..I Love My Hubby Meme

  • Peggy Baron

    Thanks, Nicole. Now I don’t even have to watch Jay Leno… I can get my laugh here with Nicole on the Net. 🙂


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