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Day 16: What’s your ROI on Exercise?

The challenge continues with a swift kick in the computer butt.

It's a friendly “tough love kick in the butt” from our friend, Scott Tousignant.

The question he asks is “What are you Doing Right Now That's More Important Than Exercise?”

What's your ROI on Exercise?
by Scott Tousignant

Time is our most precious commodity, which is why it’s so important to prioritize the tasks that you perform throughout the day to ensure that you are doing the tasks that give you the greatest return on your investment (ROI). Unfortunately not many online entrepreneurs are aware of the ROI on their daily tasks and they spend their day being busy rather than productive and wonder why they continue to struggle growing their business.

Every business is different and certain tasks may produce a greater ROI for certain businesses compared to others. There is however, one task that will provide an incredible ROI for every online entrepreneur. That task is physical fitness. Ironically, it’s the one task that many online entrepreneurs will brush off and say they don’t have time for.

Let’s take a look at the ROI on exercise:

  • Increased energy: Keep up with your kids and live life to the fullest
  • Increased focus: Your mind stays on target with the task at hand
  • Increased productivity: Get more done in less time so you have more time to do what you enjoy the most in life.
  • Increased Creativity: Your mind becomes more open to ideas and solutions
  • Increased confidence: The benefits of this are limitless in business and life.
  • Increased self esteem: Enhances your belief in your abilities
  • Increased networking opportunities: You become more approachable and you are more willing to “get out there” more.
  • Increased sense of well-being: Feel great about yourself and your actions
  • Improved sleep: When you exercise you enjoy greater quality sleep and wake up feeling rested and ready to take on the day at hand.
  • Reduced Stress: It becomes easier to handle the challenges that life throws at you.

With all of these benefits how can you possibly avoid exercise?

Yes it’s hard work, but it’s hard work with a huge ROI.

I challenge you to find any other task in your day that provides more benefits than exercise.

I encourage you not to fall into the trap of, “As soon as I finish this project, I’ll start to exercise.” I’ve got news for you… there will always be new projects and with this mindset you will never make the time for your health and fitness.

Another trap is waiting until you achieve a certain level of business success before you make your fitness a priority. “As soon as my online business takes off and these PPC campaigns start turning a profit I will have the freedom to workout more often and the finances to get a gym membership.” With this mindset, money is more important than your health.

Now let’s say that your ROI on PPC becomes so great that you finally have the freedom that you and your family deserve, but then out of nowhere Google slaps ya! Your income stream stops and you scramble to find another method of traffic. Let’s say that within a few months you find that banner ads become your new #1 profit machine and life is all good and happy again.

But what if LIFE decides to slap you with diabetes or a heart attack, because you placed your health at the bottom of your priority list?

What if life slaps you and cuts your life short by a year or two?

That’s time that you can’t get back. That’s time that you could have spent creating more memories with your family. Sure you had some great trips and vacations in the early days because you focused on business and money, but there was a hidden cost that didn’t reveal itself until it was too late. Was it worth it?

Everything in life is a choice. Your current situation is a result of all the choices that you’ve made in life. Your choices are often influenced by your values. Right now, you have a choice to bump your health to the top of the list of your priorities, or continue putting it off and hope to have the time to make it a priority down the road. Do you value your health? Before you make that decision, remember… time does eventually run out.

This tough love kick in the butt was brought to you by Scott Tousignant 😉 He cares about you, your business, and your life.

I've got one word for you. GEEEEEEZ. That hit a little close to home for me. How about for you?


It's funny. I started to mark my favorite quotables in that piece in bold, but had to stop because the whole thing was getting bold.

Everything in life is a choice. Your current situation is a result of all the choices that you’ve made in life.

Please post your update today. If you missed the first few weeks of this challenge, no worries. Jump in at any time!

((hugs)) to all and thank you!

Nicole Dean

Here’s where you can check out Scott’s Workouts:

I appreciate shares and I adore comments! Please share your thoughts.

  • The Mom

    “… there was a hidden cost that didn’t reveal itself until it was too late.”


    Okay, I just re-prioritized the rest of my day. I’ll be taking my walk now, then coming back all refreshed (and healthier), and then I’ll sit back down at my computer.

    I am one of the “right after I get this job/project done” people. Days, weeks, months have gone by without exercising properly because I had another job around the corner to get done.

    Thanks Scott and Nicole for the swift kick. Gotta go! 😀

    • Scott Tousignant

      Glad to hear that the kick in the butt worked.

      Believe me, the “Right after I get this project done” happens to the best of us. It still happens to me from time to time, but after a couple days I catch myself in the act and put a stop to it.

  • Nicole Dean

    I did *some* exercise today (a bunch more than I had been doing before this challenge started) – but not as much as I wanted to.

    Tomorrow I’ll kick butt. 😀


    • Scott Tousignant

      Tomorrow, tomorrow, tomorrow… I don’t like that word 😛

      • Nicole Dean

        lol. I am on day 20 of getting more than 10 minutes of exercise a day without missing a single day. That’s a start. 🙂 And, so due to YOU!

        Hugs and thank you for being such an inspiration.

        Today is yesterday’s tomorrow. Watch me kick butt.

        • Scott Tousignant

          I like the sound of that!

          Keep up the great work. Angie and I very proud of you and sincerely thank you for being such a positive role model to our fellow Online Entrepreneurs as well as your family.

          You totally ROCK!

  • Lain Ehmann

    Back from the gym right now! I’m 10 for 10 on exercising at least 15 minutes a day…I even started weights!

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