Blog Posts

Do What the Gurus Do… NOT What they Say

Web Traffic. We all need it. And, everyone and his brother will tell you how to get it.

It seems that every successful internet marketer is selling some traffic course (and a lot of unsuccessful marketers are, too). There are SO many ways to get traffic to your website, and it's next to impossible to try to master everything.

I mean, really, how can one person learn all of this stuff…

  • SEO
  • Article Marketing
  • Pay Per Click
  • Squidoo
  • Craigslist
  • Buying ezine ads
  • Blogging
  • Link building

And, still get ANY sleep at all? I mean, seriously. Heck, I've been doing this since 2001 and I still SUCK at Pay Per Click. (I'm TERRIBLE at it.) And, I'm just now learning about how to use Craigslist effectively (more on that soon, I promise).

My point is that the gurus can't possibly be experts in everything either, I don't care who you are. And, they just plain aren't experts in everything. It would be impossible.

So, how do they get traffic? Sure, they can hire people to do all the things listed above for *each and every* product they launch, OR…

(insert drum roll here)

Instead of looking at what they say, let's look at what they do.
Let me ask you this. How do YOU find out about new products? Do you find a pay per click ad? Do you search google and find the product in the search engine listings? Do you go and look through Craigslist in every city, looking for new products to buy? Of course not.

You start getting bombarded with email… after email… after email… (need I go on)?

The gurus all turn to their affiliate programs. Plain and simple. When they have a big launch, they turn to their affiliate programs, and their JV buddies (setting them up with affiliate links).

Just think of that power — to draw traffic whenever you need it. To have a TEAM of experts, who are each good at different ways to bring traffic. Heck, some of my affiliates rank higher in the search engines than I do. Many of them run pay per click ads. Some are buying ezine ads to promote us. Others are posting on Craigslist. The point is that I don't HAVE to be an expert in everything. I have affiliates, and I thank God for each and every one of them.

If you have an infoproduct (an ebook, audio, video) that you are selling, and your affiliate program is underperforming, then I highly recommend you do a shift in your thinking. Stop trying to do it all yourself and shift your focus to empowering your affiliates to do the work for you.

Now, I'm not trying to imply that there's some cover-up. I do think, however, that everyone should watch actions as well as words. Putting the two together will teach you more than one alone.

My client and friend, Jimmy D. Brown, just wrapped up his latest product. It's quite good, and it shows step-by-step in great detail how to run a kick-butt affiliate program. Plus, he has several “fast acting” bonuses (including a discount) available for a very limited time. There's also a free ecourse on the page, so do stop by and check it out.

I highly recommend this course. Even if you don't need the product, the free ecourse on the page is EXCELLENT.

Also, be sure to read the sales page just to study the sales letter. It's one of the best I've ever seen. 🙂

And, yes, I contributed to this course, too, so you'll see my name a few times.

Have a wonderful weekend!


I appreciate shares and I adore comments! Please share your thoughts.

  • Nell Taliercio


    You’re so right. It’s something I’ve come to realize somewhat recently.

    Affiliate program, and a list of your own…

    Thanks for the post…I got an email from Jimmy about salesarmysecrets…it has piqued my interest!

  • Administrator

    Yeah, it’s weird because the realization of that fact kind of makes me feel scammed. 🙁

    From now on, I’m going to be doing a lot more watching and less listening, I think.

    But, yeah, I think, to sum up success in three items…

    1. Your own product.
    2. Your own lists.
    3. Your own affiliate program.

    There are other ways to make money online, of course, Adsense, ecommerce sites, eBay, membership sites… but that’s one solid road to success.

    Thanks for reading and sharing your thoughts.

  • Alex Sysoef

    Nice post Nicole,

    Someone who learned from Jimmy about list building I will definitely have a look at his new product.

  • Annette

    another great post Nicole!

  • Bruce

    I totally agree. What most people don’t realize abut the Gurus is they want to sell to you. If you learn everything then you won’t need them any more and they won’t be able to sell to you anymore. If this happens enough then they will no longer be the Gurus. The trick is to provide a product that is just good enough to keep you from asking for a refund, but not good enough that you won’t need to buy their next product.

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