If you're anything like me, you know you could make more sales if your copy was stronger. But you just can't seem to make yourself sit down to do it, right? I know. It's a pretty common (and COSTLY) dilemma. In fact, I, sometimes feel paralyzed when I sit down to write sales copy. (PANIC, PANIC!)
Maybe you don't know where to start. Maybe you are a little insecure about your writing ability. Maybe you hate writing. Whatever the reason, you and I both know copywriting is critical to your marketing success. There is just no better way to clearly explain your value to a willing prospect than with copy.
If you recall, a few weeks ago, I posted about a bunch of free copywriting critique videos by Lorrie Morgan-Ferrero. They were awesome!
Well, Lorrie has just launched her flagship course — “Speed Copywriting Workshop”.
Never before has there been such a comprehensive, step-by-step guide to getting your copy out of your head, on to paper, and molded into the perfect model to reach YOUR TARGET MARKET!
And for a fraction of what it would cost to hire a copywriter. PLUS you get a blueprint for writing any type of copy super FAST. You'll use this formula over and over again — and, in business, you know that formulas and systems will get you more money than trying to reinvent the wheel or figure things out on your own.
It's time to get your sales copy out of your head and down on paper in record time. No more pushing it to the back burner. And best of all, no more losing money at an alarming rate.
Lorrie provided me with the following questions and answers.
*Who is this training designed for?*
The *Speed Copywriting Workshop* course is for any type of entrepreneur. If you are in a business and have creative control over your marketing this course is for YOU. So far people who have used this course span a broad range…
=> Graphic facilitator
=> Business storyteller
=> Sales people
=> Marketing experts
=> Horse business owner
=> Life coach
=> Spa owner
=> Nutritional products distributor
=> Skin repair products distributor
=> Seminar promoter
=> Fighter pilot
=> Fitness coach
=> Business coach
=> Spa owner
=> Real estate mogul
=> Massage therapist
=> Internet marketers
=> YOUR BUSINESS?
*I'm just going to hire a copywriter.*
A lot of people choose this route and it's a very valid solution. But if I may play Devil's Advocate for a moment…
You SHOULD hire a copywriter IF:
=> You have an extra $5,000-$15,000 lying around plus royalties. Copywriting is the MOST EXPENSIVE skill to outsource;
=> This is the last sales letter you ever plan to write.
You won't need to replicate this skill if you never plan to do it again;
=> You never plan to make future changes to your business.
You'll need to shell out more cash whenever you need an update;
Otherwise this course is a cheap investment in a lifelong skill you will always need. Whether you write copy yourself, pass it off to a member of your staff, or hire a copywriter, at the end of the day YOU as the business owner are the person responsible for the copy doing its job.
*What are the down and dirty details?*
You will not only get Lorrie's personalized system for writing winning copy FAST, plus these special bonuses:
=> Step-by-step, replicatable blueprint for any kind of copy
=> All the tools you need to turn out your own professional grade version of your first draft of sales copy
=> Laminated checklists
=> Deep target market questionnaire
=> Swipe files from top copywriters
=> Bonus DVDs
=> John Carlton's full day Hot Seat seminar (4 DVDs) – you can't get these anywhere else!
=> Your own RED HOT CHICKEN (while supplies last)
*Is there a guarantee?*
Absolutely. When you purchase Lorrie's products, she insists you leave a happy camper. You get a full 365 days to play with and evaluate this course. If you're not 100% satisfied, no big deal. Simply ship it back and you'll get your investment returned (less shipping). You'll part friends.
*Isn't this just like Lorrie's teleseminar Red Hot Copywriting Bootcamp?*
Not really though the goals are similar. Both are about getting good at writing copy, but the *Speed Copywriting Workshop* course goes so much deeper. You get…
=> never before revealed tricks Lorrie has picked up in the past few months from other top copywriters like Dan Kennedy, Yanik Silver, John Carlton and Gary Halbert at THEIR live events – ways to write WAY faster and pull more money out of your copy (these have not been taught in the Bootcamp);
=> to look over Lorrie's shoulder on the DVDs and watch how she whips lame copy into amazing shape. It's as if you were in the same room, learning at her feet. Very powerful course;
=> cutting-edge, replicatable copywriting techniques so you get results MUCH faster (no one else has put together a formula quite as easy to follow as Lorrie);
=> the underground knowledge of how to use specific words to trigger a reliable chain reaction in your prospects (few people know how to overlay this translate neurolinguistic programming tricks into copy);
=> coaching in how to write follow up copy to support the rest of the sales cycle (not just the sales letter, but Lorrie also explains how to integrate other types of copy to drive traffic to your website and keep your customers in your funnel);
=> pull stories out of your head and onto paper to keep your readers intrigued and glued to your copy (storytelling is a surefire way to lower sales resistance and get into your prospect's head);
=> and so much more!
Click here for the details.
*What is all the buzz I hear about the Red Hot Chicken?*
The Red Hot Chicken is actually a timer and is becoming somewhat of a superstar. Copywriting legend Gene Schwartz used to break up his writing in chunks of 33 minutes using a timer. It's one of the secrets to writing quickly with laser-focus. So Lorrie created a promotion with a goofy (though effective) story around it.
Basically the story goes like this…a new breed was discovered off of Hawaii (between Niihau and Kauai off the Na Pali Coast) on a teeny tiny place called Quitsquawki'n Island. They were named *chickenus timerus* or Red Hot Chickens. They are an orderly, disciplined breed that thrive best in the homes of successful entrepreneurs. And Red Hot Copy was entrusted with finding suitable homes for the Red Hot Chickens.
The promo is proof-positive that interesting copy and good storytelling cuts through the clutter. She got requests for the Chicken from as far away as Singapore, South Africa and Belgium. One subscriber (who asked to remain anonymous actually did a search on Google to find the island location).
Only those who own the *Speed Copywriting Workshop* are all eligible to adopt a Chicken since they are entrepreneurs proven to invest in themselves and their success. There is no other way to get your claws on one of these Red Hot Chicken timers. So don't let your copy go to the birds! Sign up now!
No, this course is not cheap, but… there are some skills that are absolutely essential in business that must be learned or hired out. If your sales are not coming in, even though you have traffic to your website, then this really is the course for you.