Skip The Latest And Greatest Marketing Technique and Stick With Stuff That Actually Works
My personal life has been keeping me from my blog the last few weeks. (I'll write more about that very soon.)
So, I turned to my bud, Susanne Myers of Daily Affiliate Tasks and asked for a guest blog post. In addition to being one of my favorite people on the planet, Susanne is a successful niche affiliate marketer, too, and is also my mastermind partner.
Turning this over to Susanne. Enjoy her brilliance!
Skip The Latest And Greatest Marketing Technique and Stick With Stuff That Actually Works
By Susanne Myers
Learn Susanne’s system here -> Daily Affiliate Tasks
It’s so easy to get distracted by this new course, that new link building network or the latest and greatest “super-secret-just-press-a-button-and-get-rich” system. But here’s the thing … that stuff doesn’t always work all that well and even if it does it doesn’t work for long. I’ve been doing this for quite some time as has Nicole and we’re both pretty successful at what we do.
We were chatting this morning about how easy it is to feel overwhelmed or left behind if you don’t keep up with all the latest and greatest stuff… and came to the conclusion that it’s really the same few things, done well that work in the long run.
Here’s What Works
Here’s what works for us. We share lots of great content through various outlets including our blogs, articles, short reports, audios, podcasts, videos, Kindle ebooks (in Nicole’s case. I’m still working on that one), and info products.
Yes, it’s work, but it’s well worth it. And we both have a couple of little tricks up our sleeves to make the most of all that content. The first is to simply repurpose as much as possible. That means that an email we wrote to a subscriber becomes a blog post, and is then expanded upon to turn it into an article. We compile several different articles in into a short report and submit it to sides like “Scribd”.
From there we may go back to the blog post and create an audio or video around the same content. You get the idea. By repurposing, you get to leverage every single piece of content you create.
Content Marketing Supercharged With Social Media
Once you have that content out there, mention it on social media sites. Tweet your latest blog post and post your videos on Facebook. Connect your Scribd account to Facebook and record some audio posts on Cinch.fm which will auto tweet and post them on FB. The more active you are in these social media outlets and start to share your content, the more readers you will attract back to your site.
I also recommend you make it easy to share your blog posts (or any other content for that matter). Take a look at the Twitter and Facebook button Nicole has on her blog. With the click of a button you can share this post. Please do :).
List Building And Email Marketing
Last but not least let’s talk about list building and email marketing. We both put a lot of time and effort into this and it accounts for a large chunk of our income. New readers find our content all across the web and eventually land on our blogs (here at NicoleOnTheNet.com or in my case at AffiliateTreasureChest.com). From there they’ll end up signing up for one of our lists and start getting emails. Some of them will be pure content emails; others will be offers for various products. Many of them will be a combination of both. In fact chances are that you’re reading this blog post as a result of one of Nicole’s emails to you.
Do me a favour… stop listening to all the hoopla about the latest and greatest “not-to-be-missed” technique for the next two weeks and instead focus on creating great content, marketing it via social media, building your list and then emailing them regularly. After those two weeks see if you don’t start to see an increase in traffic, exposure and most importantly income.
Ready for more tips on what works and what doesn’t?
Join Daily Affiliate Tasks for $10 per month and work on things that actually work to bring you more traffic, more subscribers and make more affiliate commissions working as little as 30 minutes per day. Learn more and join today at Daily Affiliate Tasks.
Thanks for reading!
Susanne Myers
Patti
January 26, 2012 at 2:31 pmGreat post, Susanne!
I think one of the hardest things to overcome is to stop getting distracted by all the hoopla. I’m still pretty new and I still find myself going way off track. It is getting easier to realize when I’m off track, but it still happens a lot more than I’d like it to.
I think another difficult part is picking an area and sticking with it. You can call it a niche. I have so many interests and things I enjoy doing that it’s hard to decide on one thing to work on. Lynn Terry (adore her) says to focus on one thing until you see success in that area and then add more.
But, you know, that’s like sending a kid into a candy store and telling them to pick out one thing. An all day sucker is the best choice for long-term enjoyment, but then you spot that melt-in-your-mouth chocolate.
Those ““super-secret-just-press-a-button-and-get-rich” systems” you mention is like the melt-in-your-mouth chocolate. It’s awesome for a few minutes and then it’s gone. But a lot of people, myself included, have trouble picking up that all day sucker instead.
Reading posts like this, on a regular basis, really does help. Thanks for sharing this today. Can you send it out again next week too? 😉
Susanne
January 27, 2012 at 7:54 amGreat analogy Patti. I’ll see what I can do about next week 🙂
Tracy Roberts
January 26, 2012 at 1:43 pmI use Susanne’s Daily Affiliate Tasks and I never fail to make the $10 price of admission back each time I implement the tasks she lays out for you.
Susanne makes it simple to make money online.
Susanne
January 27, 2012 at 7:53 amThank you Tracy 🙂
Marilyn Southmayd
January 26, 2012 at 2:56 pmI, too, have a hard time sticking to what I decide is where I will focus, Patti. I have finally limited myself down to creating and selling my bead patterns, writing kindle books, creating PLR, and writing in my blog and Squidoo.
Patti
January 26, 2012 at 6:34 pmPerhaps we just get bored too easy. I’m trying to cut mine down to even less than that for now. I can always do more later on.
Susanne
January 27, 2012 at 7:55 amCreating a plan of what I want to accomplish each month of the year and then breaking it down into weekly goals and daily to-do lists has helped me stay on focus and get a lot more done.
William
January 26, 2012 at 3:36 pmBring Shiny Objects, I am seeing these ever time I check my email. And just when I make up my mind that $29 or $39 isn’t in my budget for what is being offered, there seems to be a new batch of “instant riches” produces in the $7 to $9 dollar range. This year I made up my mind to stick with my plan, doing the things I need to do, and only look at programs being offered by people I know through NAMS. Even then, if I see something that interests me, I will check with my mentor (Connie Ragen Green) She knows where I am in my learning and my budget and will tell me if it might help or If I don’t need it at this time. She has told me at times that I don’t need something yet, even when she is an affiliate of that product. And that is pretty awesome.
Patti
January 26, 2012 at 6:37 pmWilliam, I made the exact same plan–do not buy anything else. I am a member of NAMS and Nicheology. I think that’s all I need for now. I’ve even whittled my inbox down or I just hit delete if I feel like there is a shiny object on the other side of it. LOL
Susanne
January 27, 2012 at 8:00 amDefinitely a good plan … don’t buy anything until you really need it and work on implementing on what you already know and finish going through the products you already have. Stop worrying about missing out on the latest and greatest. Proud of both of you for not going out and buying a bunch of stuff this year.
It’s so easy to feel into this trap of buying Internet Marketing material because it makes you feel better. You feel like you’re being productive and making progress, even if you never bother opening the ebook or course.
Syed Akram
January 28, 2012 at 11:07 amJust like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry.
Susanne Myers
February 15, 2012 at 8:09 amI completely agree… it’s not complicated at all. But it is hard work. Find a few things you’re good at that work, then keep repeating them day in and day out. That’s how you start building a successful Internet Marketing business.