My personal life has been keeping me from my blog the last few weeks. (I'll write more about that very soon.)
So, I turned to my bud, Susanne Myers of Daily Affiliate Tasks and asked for a guest blog post. In addition to being one of my favorite people on the planet, Susanne is a successful niche affiliate marketer, too, and is also my mastermind partner.
Turning this over to Susanne. Enjoy her brilliance!
Skip The Latest And Greatest Marketing Technique and Stick With Stuff That Actually Works
By Susanne Myers
Learn Susanne’s system here -> Daily Affiliate Tasks
It’s so easy to get distracted by this new course, that new link building network or the latest and greatest “super-secret-just-press-a-button-and-get-rich” system. But here’s the thing … that stuff doesn’t always work all that well and even if it does it doesn’t work for long. I’ve been doing this for quite some time as has Nicole and we’re both pretty successful at what we do.
We were chatting this morning about how easy it is to feel overwhelmed or left behind if you don’t keep up with all the latest and greatest stuff… and came to the conclusion that it’s really the same few things, done well that work in the long run.
Here’s What Works
Here’s what works for us. We share lots of great content through various outlets including our blogs, articles, short reports, audios, podcasts, videos, Kindle ebooks (in Nicole’s case. I’m still working on that one), and info products.
Yes, it’s work, but it’s well worth it. And we both have a couple of little tricks up our sleeves to make the most of all that content. The first is to simply repurpose as much as possible. That means that an email we wrote to a subscriber becomes a blog post, and is then expanded upon to turn it into an article. We compile several different articles in into a short report and submit it to sides like “Scribd”.
From there we may go back to the blog post and create an audio or video around the same content. You get the idea. By repurposing, you get to leverage every single piece of content you create.
Content Marketing Supercharged With Social Media
Once you have that content out there, mention it on social media sites. Tweet your latest blog post and post your videos on Facebook. Connect your Scribd account to Facebook and record some audio posts on Cinch.fm which will auto tweet and post them on FB. The more active you are in these social media outlets and start to share your content, the more readers you will attract back to your site.
I also recommend you make it easy to share your blog posts (or any other content for that matter). Take a look at the Twitter and Facebook button Nicole has on her blog. With the click of a button you can share this post. Please do :).
List Building And Email Marketing
Last but not least let’s talk about list building and email marketing. We both put a lot of time and effort into this and it accounts for a large chunk of our income. New readers find our content all across the web and eventually land on our blogs (here at NicoleOnTheNet.com or in my case at AffiliateTreasureChest.com). From there they’ll end up signing up for one of our lists and start getting emails. Some of them will be pure content emails; others will be offers for various products. Many of them will be a combination of both. In fact chances are that you’re reading this blog post as a result of one of Nicole’s emails to you.
Do me a favour… stop listening to all the hoopla about the latest and greatest “not-to-be-missed” technique for the next two weeks and instead focus on creating great content, marketing it via social media, building your list and then emailing them regularly. After those two weeks see if you don’t start to see an increase in traffic, exposure and most importantly income.
Ready for more tips on what works and what doesn’t?
Join Daily Affiliate Tasks for $10 per month and work on things that actually work to bring you more traffic, more subscribers and make more affiliate commissions working as little as 30 minutes per day. Learn more and join today at Daily Affiliate Tasks.
Thanks for reading!