Hey guys and gals.
Today I have a special blog post from Traffic Expert, Kim Roach. I’ve been promoting her new course because I feel it’s one of the best traffic courses that I’ve seen. (And, it’s a very affordable price.)
In fact, if you’re past the beginner stage (at the intermediate level), I really wish you’d buy it. It’s that good. (If you’re a total newbie, it’s probably beyond your level – although you could benefit from several areas of the course like guest blogging, forum marketing, etc.)
If you’re interested, I am offering a bonus. Click to see the Traffic Dashboard Bonus that I’m offering.
On to the guest post.
What is Integration Marketing and How Can it Send you Thousands of Targeted Visitors?
by Kim Roach, Traffic Expert
Get her Free Video that Reveals How to Generate 3,000+ Subscribers in Just 30 Days.
Integration Marketing is the fastest way to create an automated lead generation system that funnels hundreds of subscribers into your sales funnel each and every day.
Essentially, integration Marketing is the process of integrating your offer into someone else’s marketing funnel.
This is hands-down one of the most powerful, yet untapped traffic strategies online today.
One of the best ways to use integration marketing is to look for people who have products related to your market. You would then approach them about including your content as a bonus for their product.
For example, if you have a product that you are currently selling, I would allow them to include your product as a free bonus. The only catch is that they have to sign up for your list before they are able to download your product.
This is really a no-brainer (especially if you have a high-quality product) because they are able to provide tremendous value to their customers, offering them an extra bonus that they would normally have to pay for.
In return, you get a very powerful list of buyers!
By pairing your products with other products within your market you are going to create an instant, perpetual flow of leads to your website, allowing you to grow your list very quickly.
Another way you can use this strategy is to look for membership sites within your market. People who own membership sites are constantly looking for quality content that they can add to their site. That’s really one of the biggest jobs for someone who owns a membership site, adding new quality content every month.
So you can provide them with tremendous value by allowing them to put your premium content in their membership site. And in return, you will build a very powerful list of buyers. And as you know, a list of buyers is 10x more powerful than a traditional subscriber.
Another powerful integration strategy you can use is to write a killer report of about 30-40 pages of truly great content. This has to be some truly juicy content. Not the same stuff you see rehashed 100′s of times over. For this strategy to work, you must create content that stands above the crowd.
You would then offer this ebook to other marketers for them to give away to their list (no opt-in required.) The key here is that you MUST include links throughout the report that point back to your squeeze page.
To add even more power to this strategy, I would recommend that you personalize the report for each marketer. At the top I would say something like, “An Exclusive Gift for MARKETERS NAME’s Friends and Subscribers”.
I would send out 50-100 personalized emails offering your report to them for free. You can email bloggers, product owners, and related websites. You can find these people through Clickbank, PayDotCom, and traditional Google Searches.
You can also some extra juice to this strategy by including a revenue component by branding the report with their affiliate link peppered throughout the report.
Some other extremely powerful integration points include thank-you pages, log-out pages, autoresponder follow-ups, exit pops, and banner space.
There is a TON of virtual real estate online that goes untapped. It’s your job to look for these priceless integration points and find ways to integrate your content into other people’s marketing funnels.
The key to making integration marketing work really well is to make sure that you have a high-converting sales process. If you want people to integrate your offer into their marketing/sales funnel, you must know your visitor value. How much (on average) will someone make for each visitor they send to your website?
Now, you can instantly increase your visitor value by creating a full sales process. An example would be a front-end product of a $1 trial that led into a $39 per month membership site, followed by 2 upsells, and a backend follow-up sequence of higher-priced products.
If you have a high visitor value, it’s going to be a 100 times easier to get joint ventures and affiliates on board. It becomes a no-brainer for your affilate because they make more money sending traffic to your offer than they do anyone else’s.
That’s why it’s soooo important to focus on creating ONE sales funnel and then continue testing and tweaking it for maximum conversion.
Unfortunately, most product creators rarely do any testing. And then after the product launch the product dies and they move onto the next product launch.
But if you want to create a real business online with affiliates who are ready and eager to promote for you and integrate your offer on their thank-you page, then you need to focus on ONE sales process and maximizing the visitor value for that ONE sales process.
I, personally, have been using integration marketing for years, and I can vouch for the fact that it works. The key, though, to most of my marketing is spreading my valuable content all over the internet. Integration marketing just happens to be one of the ways that I do that. In fact, you can grab several of my reports and insert your affiliate links into them and add them as bonuses to YOUR products. Here’s the link: Brandable Reports.
Let me know what you think of this article. Pick one thing you see above and make a note to try it soon. 🙂
PS. Be sure to check out Kim’s course: Traffic Dashboard. I bought it. I’m going through it myself and learning. I highly and completely recommend it. (And, I do not say that often.)