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Online Success Cast #4: Shannon Cherry

I recently had the opportunity to meet Shannon Cherry at Ken McArthur's IMPACT event. She was an expert panelist, on stage with many of the superstars of Internet Marketing.

We'd crossed paths quite a bit over the last few years, but hadn't had much opportunity to talk. So, I was really looking forward to sitting down to chat in person (drink some wine… eat some sushi…  sing karaoke… ) and we did all that and more – and there are videos to prove it.

Shannon is a very strong personality, and I immediately discovered that there's a huge heart under that. I tried to come up with a good way to describe her but was struggling, so I asked my friend Tracy for help.

We decided that Shannon is “smart as heck and snarky-sweet with a twist of sass (after all she IS a red-head)“.  We hit it off immediately.

ok, enough mooshy stuff. Here's Shannon's bio – so you understand WHY I had her on the show beyond “I like her”:

Shannon Cherry, Publicity Expert

Shannon Cherry, is the founder of Be Heard Solutions. As a former TV anchor and journalist, and one of the top media experts and publicists in the world (she's gotten several entrepreneurs and small business owners on Oprah!) is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. Shannon publishes the popular and highly-recommended ezine, Be Heard!, delivered to more than 8000 subscribers each month. Get your free publicity power package (to learn how you can take advantage of free exposure through TV, radio, podcasts, and print) by signing up for Be Heard! at

The audio recording of our interview is at the end of this blog post. Just look for the “play” button and listen. It’s free!

Paid “Must Have” Tools & Resources Mentioned in this Call:

Free “Must Have” Tools & Resources Mentioned in this Call:

People who have Influenced Shannon

Takeaway Points from Shannon

  • Know your Target Market
  • Systems save time and help you to make more progress.
  • Do it Wrong, but Do it Strong!

Listen below and leave me a comment about your thoughts and/or who you’d like to hear as a guest in a future episode.

Comment and Win This List Building Course ($197 Value)
Donated by Shannon!

After listening to the show, comment below and you'll be entered to win this essential business course. Here are some ideas.

– Tell us something you learned from the show.
– Tell us something you're changing after listening.
– Tell us about a time when you fell flat on your face and had to get back up.
– Share a press/media accomplishment.
– Tell us a time you took a risk and it paid off.
– Share a media/press-related tip.

One winner will be chosen from all “non-spam” comments by using

PS. Click to learn  How to Record a Podcast via Telephone like I do.


I appreciate shares and I adore comments! Please share your thoughts.

  • Ronnie Nijmeh

    As always, I LOVE your success casts! I listen to them while workin’ away and it brings a ton of joy to my day.

    Shannon, thanks for sharing your wisdom!

    Ronnie Nijmeh’s last blog post..101 Ways to Use PLR Content

  • Lisa Guarino

    This was a terrific podcast. My first time listening and so much great info.

    And of course you both just Rock.

    Thank you

    Lisa Wald Guarino
    Lisa’s Art & Horses

    Lisa Guarino’s last blog post..Works in progress

  • Tracy Roberts

    Content Marketing Crackerjack meets Public Relations Professional

    So many nuggets were shared that I had to listen twice & write furiously to catch them all.

    Love your SuccessCast, Nicole. Rock On, RockStar

    Tracy Roberts

  • Elmer Hurlstone

    This comment, “Shannon is a very strong personality…”, is total proof of the old saw, “It takes one to know one.”

    Perhaps the most important thing regarding your meeting and burgeoning friendship with Shannon Cherry is the fact that you met her–in real life–at a live event.

    Yes, knowing people online through forums, SM sites, email and Skype chats is good but actually physically meeting and looking someone in the eye is great.

    A handshake, a hug and real, wide-ranging, conversation is priceless. (Apologies to MC)

    BTW, the podcast is excellent. Shannon’s candid replies to your questions and her generous elaboration is very useful to anyone looking to take their business to the next level.

    Well done Nicole and Shannon!

    Elmer Hurlstone’s last blog post..Ross Goldberg’s Last Master’s Photos

  • Peggy Baron

    This is a great interview, Nicole. I took away a lot of gems from you and Shannon.

    “Be you, not them”… priceless!


    Peggy Baron’s last blog post..How to Use PLR

  • Peggy Baron

    P.S. Elmer’s comment wasn’t here when I posted mine. I didn’t copy his use of the word “priceless” – honest!

    Great comments, Elmer. 🙂


    Peggy Baron’s last blog post..How to Use PLR

  • Lisa

    What I learned:

    PR does 2 things: Helps you build your brand and allows you to reach out to your target market.

    Lisa’s last blog post..Frosted Flakes Plant A Seed

  • Angie (Losing It and Loving It)

    Just lost my entire post that I put here. Oh well..recently I have just gone for things whether I thought I was ready to do it or not. Nicole you have been instrumental in me doing that. I know I can always go back and change things but if I don’t make any progress, I’ll go now where.

    Thanks ladies for a great podcast.

    Angie (Losing It and Loving It)’s last blog post..Weekly Weigh In: May 20

  • Elmer Hurlstone

    Side note to Peggy:

    Both Nicole and I know you’re not a rotten, no good, bottom feeding plagiarist.

    We also know you do have original thoughts.

    However since others may not know this the disclaimer was appropriate. 🙂

    Elmer Hurlstone’s last blog post..Ross Goldberg’s Last Master’s Photos

  • lyle robinson

    Hi Nicole and thanks for taking the time to interview Shannon. I enjoyed the interview very much and liked the union/fusion of PR and online money making.

    A few years ago, I created a site that catered to Good News articles from various sources. Not knowing how to generate traffic to the site, I sent out a bunch of “press releases” to local media outlets in my city. Radio stations, news papers, anything I could think of.

    Later on that afternoon I received a call from a popular local talk radio station asking me if I would like to be interviewed that night in regards to my site. Of course I jumped at the chance and later that night I was being broadcast-ed into hundreds of thousands of listeners homes. The interview lasted a half hour and it was really fun.

    The next day I eagerly checked my stats to see how much traffic that interview brought in…and to my surprise I maybe had a few more hits than usual but nothing big at all. But that was ok, because I took action and can’t be faulted for that…:) I closed the site about a year later after realizing that even though people talk about wanting only to hear good news, the reality is that bad news sells and catches a readers interest much more than good news. A lesson learned!

    I am in the process of starting a new site that will definitely find myself sending off press releases for the launch…:)

    Thanks again Nicole and if I may be so bold…I love listening to your interviews for what is learned but also for your voice, which I find very sweet…:) Take care and all the best.


  • Rick

    Hi Nicole,

    This is the first time I have visited your blog. I came across your name because I am a big fan of Jimmy D. Brown and I figure if he has hired you to run his affiliate program and he trusts you with his business then I should check out what you have to offer.

    The podcast was very informative and I appreciate that you made it available. That’s one of the beautiful things about the internet. There are many people who have skills that I don’t and being able to learn from things like this podcast make the learning curve a lot less difficult.



    Rick’s last blog post..65 Social Sites You Can Use

  • Iris Rounds

    Great interview . . . lots of nuggets! There were several nuggets I immediately adopted: Be “YOU” and don’t mimic someone else; create your own “secret sauce” and make it your own; have a business plan AND a marketing plan to help you stay focused and get more accomplished; and don’t waste time trying to make it perfect . . . just do it and “if you do it wrong, just do it strongly”.

  • Danielle Miller The Toolbox Teacher

    Well doll…I’m thinkin you must have a special affinity for redheads! (well honestly, who could blame you??!)

    Wow, Shannon is a powerhouse! Love the secret cool. Cannot wait to meet her in person next month at JVAl, but so sad that you will not be there.. 🙁

    Looking forward to our next discussion…dust off those goals folks!


  • Cheryl Wright

    Great interview!!!!!

    What I’ve learned:

    A platform is paramount.
    Be Yourself.
    Find what works for you.

    (Lots more, but these were the main ones.)


    Cheryl Wright

  • Elmer Hurlstone

    Send it on to me. Consider it claimed. 🙂

    Elmer Hurlstone’s last blog post..Ross Goldberg’s Last Master’s Photos

  • Elmer Hurlstone

    Thank you, ma’am. I’m sitting here, anxiously awaiting its arrival.

    Thanks to you and Shannon for holding the contest.

    I appreciate it.


    PS. Why is your blog timed on PDT? 🙂 Northwest Florida isn’t really on the left coast, is it?

    Elmer Hurlstone’s last blog post..Ross Goldberg’s Last Master’s Photos

  • Nicole
    Reply chose #10. That’s you Elmer. You may claim the prize, we can roll it over to the next giveaway, or you can give it away to a friend.

    Which would you prefer? 🙂

  • Nicole

    I had a feeling you’d say that, you smart man. Email coming your way!

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