For this Marketing Monday, I wanted to feature AMC Movie theaters who offer special showings of their movies for those children affected with sensory disorders.
For some children this is the FIRST time they've ever been able to experience a movie, since normally the theaters are too dark and noisy for these children to handle without sensory overload. This is also a great option for parents who have children on the Autism spectrum who may not otherwise be able to handle the “full” movie experience.
Click on the graphic to check it out.
As the mother of a child who suffered from Hyper-sensitivity to touch, sound, and light, I wanted to personally thank AMC for their initiative. I used to keep ear plugs (the kind you'd use at a rifle range), in the trunk of my car at all times. You never know when you might run into a parade, get invited to a movie, or have the opportunity to watch fireworks – all things that my son could not handle. I wish this had been around years ago. 🙂
All right, ladies and gentlemen…
Let's talk marketing. This is pretty freaking ingenious, in my opinion. This movie chain is opening up their doors (and their pockets) to an ENTIRELY new audience who will be loyal to them. New market? New money. Free press – as you can see. I am not being paid by AMC to write this blog post.
What can you do?
Look at your own business (or those of your clients). Who is currently NOT a potential client who could be with a small tweak? AMC could have just said “well obviously our market isn't kids who don't like loud noises and sounds”. Instead they asked the magical question “HOW?”
“How” opens doors.
So “HOW” can you grow your business today?
Much love and thank you for reading. (Please share this program with ANYONE who can benefit. I want it to succeed!)