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Why You Should Care about Mobile.

This is part two of a quick three part series. “Why You Should Care”.

This one is all about mobile phones, especially the kind of phones that have internet on them.

Why should you care from a business perspective? Here are some stats. (But be sure to scroll down to see my blog stats from Mobile users.)

1. 85% of mobile devices will be web enabled by next year.
Source: Google “Understanding Mobile Users”

2. 9 out of 10 smartphone users use their phone on a daily basis.
Source: Go-Gulf.com Smartphone Users in the World Infographic

3. Mobile searches have QUADRUPLED in the last year
Source: Google “Understanding Mobile Users”

4. 30% of restaurant searches are from mobile devices.
Source: Google “Understanding Mobile Users”

5. 61% of smart phone users call a business after searching and 59% visit the location
Source: Go-Gulf.com Smartphone Users in the World Infographic

6. 91% of people keep their phone within 3 feet of themselves 24 hours a day, 365 days per year.
Source: Morgan Stanley

7. 70% of all mobile searches result in action within 1 hour
Source: Mobile Marketer

8. Mobile coupons get 10 times the redemption rate of traditional coupons.
Source: Borrell Associates

9. 60% of humans (4.2 billion) are active texters.
Source: MBAOnline.com Planet Text Infographic

10. Over 193,000 text messages are sent every second.
Source: MBAOnline.com Planet Text Infographic (see below)

I decided to check and see how people are reading my blog this month. Here's what I discovered…

Most of my readers read my blog on Firefox and Internet Explorer, but … a little further down the list I saw some other browsers showing up.

My Blog Traffic – April 2012

Safari is used by laptops and desk top computers, but it is also used on iPhones and iPads, too. While I don't get a lot of my traffic from Safari users, that is 9% of my traffic.

You can also see Android browsers and iPhone browsers are visiting my blog, too, although not nearly enough yet, for my tastes. 🙂

I decided to compare it to last April to see if it has changed much. Here's that screenshot.

 My Blog Traffic April 2011

You can see that I'm definitely getting more Safari browsers (3% more) than last year, which is interesting. I'm also getting more Android browsers, too.

My Apple Itunes traffic is down this year, but I credit that to the fact that I haven't recorded a new podcast in ages, not to real trends. (oops!)

Well, I hope this has been interesting. 🙂

So share with me. How do YOU use your mobile phone personally? Check emails and click through? Do you place orders on it?

Thanks!

Warmly,

Nicole Dean

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Be sure to check out this amazing training from Tina Williams and Maria Gudelis all about the changes in Facebook, how to use Pinterest effectively, and how to get on Mobile. But, most importantly – how to tie all three together for the greatest impact on your business.

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