Hey again! It's Monday which means that, it's time to talk about some interesting marketing that I've seen lately and see what you guys think about it.
Remember last week when I told you to always keep your eyes open for great marketing? Where I found this week's marketing example is a little unusual. I found it at church. But, before I get harassed about it – let me tell you one thing.
Churches ARE Businesses.
They need to bring in a constant supply of money if they want to do things like…
1. Pay a minister and staff.
2. Pay electricity bills.
3. Do mission work – trips, soup kitchens, etc.
4. Advertise – to bring in new members.
And, that's just a few of their expenses.
So, they're constantly brainstorming how to get new members and new money – just like we are in our businesses. They've got to figure out what their USP (Unique Selling Proposition) is compared to other denominations – AND compared to other churches in the community that are the same denomination.
WHAT makes them special? HOW can they stand out if they want to bring in enough money to do amazing things and help their community?
Hopefully in our businesses we're thinking the same thing.
This is what I ask myself on a regular basis:
What makes me special and my business unique?
How can I best help others while making the web a better place?
By doing the above how can I most effectively and efficiently create enough abundance for myself that I can share more and more with others to make the world a better place?
So, what's this all about? My friend, Sheila, called me on Thursday and asked if I wanted to go to the 11 oclock service at our church and then go to the Gulf of Mexico for brunch. I'd been slack in going to church for a bit, and said “Sure”.
She then proceeded to tell me that it was the U2charist. That's where she lost me.
She said “You know, U2, right?”
I said “The Band?”.
She said “Yes, our Banner band at church is going to be playing the music of U2 during the service.”
THEN I was intrigued. 🙂 I thought “What the heck?! I've gotta see this.”
So, we planned to go to the 11 oclock service. She said “Get there early. Last time they did it, it was packed !” Was it ever!
Here's a scan of a few pages of the church program for the service. I thought you'd enjoy it.
Cover page with cool design:
First page with explanation:
Second page just to show you a bit more:
Now my church didn't invent this. You can see the history here: History of EU2Charist at Wikipedia.
And, apparently, U2 is ok with this – as long as funds are being raised to help the Millennium Development Goals.
There are a few business and marketing lessons to be learned here, I think.
1. This got free advertising. The church got lots of free press in the local papers.
2. It caused a bit of controversy — which got even more press.
3. It was a limited time offer. One weekend. Go or miss it.
4. Creativity along with Curiosity is the magic to get you free viral marketing. Sheila told me and several others without being compensated – obviously.
Please share your thoughts and, especially how this applies in how you run your business. Have you learned any marketing lessons from your church?