Hi! And, happy Tuesday.
I talk a lot about my best bud (and uber smart marketer), Susanne Myers. And, that I trust her with my friendship and my business. My mom works for her. So, I guess you could say that I trust her with my mother, too. 🙂
Well, a few months ago, Susanne sent the same promo email (promoting an affiliate offer) to both her leads list and also to her list of customers.
She tracked the sales to see how many purchased the affiliate offer.
The results were just as I suspected.
-> Only 2% of her leads purchased.
-> While *30%* of her customers purchased.
That's a huge difference! And, I agree that it's accurate because I see the exact same thing happening in my business.
My customer list is one of my two most valuable lists. (Want to know my other most valuable list? My affiliates and JV partners!)
While I value my leads very much – a much larger portion of my income comes from my customers. They are proven repeat buyers.
Do you have a customer list? If not, it's about time you get one. 😉
Susanne has put together a system showing how you can, using her method.
I'd recommend you check this out asap and apply the info to your business.
Here's the link.
Get a List of People who BUY!
You'll also get these bonuses:
Bonus #1: Don't Make These 10 Mistakes When Creating Info Products
Bonus #2: The 20 Minute Sales Letter
Bonus #3: Increase Sales Conversion With This Checklist
Bonus #4: Killer Strategy To Get More Traffic From Article Marketing
Check it out if you're interested:
Have a fantastic day! You deserve it.
And, thank you, again, for sharing my day with me.
PS. Please share your thoughts on this topic. My coaching clients oftentimes ignore their customers and focus on their leads only. It's a mind-shift that can make the difference between 4 figures per year and 6 figures per year. Seriously. Talk to me… 🙂