Here's another guest blog post by my bud, Susanne Myers of EasyLinkLove.com My allergies are making me nuts, so she's stepped in again to help keep my blog active. That's why it pays to have REALLY smart friends! 🙂
ok. Turning this over to Susanne. Enjoy her brilliance!
Decluttering Your Online Business
By Susanne Myers from AffiliateTreasureChest.com
A few days ago Nicole invited me to share some of my big takeaway lessons from 2010 with you. One of the things that made the biggest impact on my online business was decluttering. Not only am I more profitable (which is nice), I’m also a lot happier and less stressed without all the extra sites, lists etc. to worry about. That’s why I’d love to share a little more about decluttering your online business with you so you can make this the most profitable year for your business and most importantly improve your quality of life – since that’s why we started these businesses in the first place.
Start by getting a better picture of all the different little parts of your online business. What websites do you own, what domains? What products are you promoting as an affiliate? What products do you have that you’ve created yourself or have resell rights to? What PLR is collecting dust on your hard drive? What lists do you have and how are you doing about following up with those lists and monetizing them. What other income streams do you have?
Take some time to answer those questions. In fact, I recommend you take out a notebook and write them down. It’ll help you determine what pieces of your online business are worth keeping and what parts are ready to be pruned off.
Where’s The Money
Next it’s time to take a look at what sites, lists and products are currently the most profitable. Chances are that if something is already making you money you can spend a little more time and effort on it and make even more.
At the same time keep an eye out for things that can be a bit of time sucker but don’t really make you much money. This could be a newsletter you spend a lot of time publishing that doesn’t really pay off as well as you’d hoped or it may be a time intensive membership site you are maintaining. It could also be a site you’re updating regularly.
Don’t forget about mental clutter. I had several sites in the past that were making a little bit of money here and there, just enough to pay for hosting. I wasn’t spending any time updating them, but they were always in the back of my mind and kept me thinking that I should do something with them to make them truly profitable. It was mental clutter that kept me from focusing on more important parts of my online business. I ended up selling a few of the sites and giving some away or closing them down.
It gave me a lot of focus and clarity getting rid of some of these sites. The same holds true for lists and products by the way.
Where’s The Love
Of course money isn’t the only thing to consider. You should also be doing things you love to do and work and what you enjoy. Take a look at the projects, sites, products and lists you have left and strike a balance between things you know will be profitable and things you know you’ll enjoy working on.
Time To Declutter
Now it’s time to sit down and make a list of what you should keep, what you should expand upon and most importantly what you should plan to get rid of this year. Here are the types of things you want to look at:
- Domains – Decide what to keep, what to let expire and what you could potentially sell.
- Websites – Decide which ones to keep, which to close down, sell or give away.
- Lists – Decide what lists are worth keeping updated and which ones to delete.
- Products – Decide what products you should continue marketing and which ones you should retire or turn into free giveaways.
Of course, you won’t get all of this done in a matter of days. For now, come up with a plan, and then take care of what you can right now (deleting lists or not renewing domains for example). Then work on a few of the other things at a time over the coming months.
And now I would like to invite you to visit my blog AffiliateTreasureChest.com where I write about all things affiliate and internet marketing. Take a moment to sign up for my blog updates and let’s make 2011 our most profitable year for our online businesses.