This has been on my mind for a few months and I'd like to bring it out and examine it with your help – if you don't mind.
The question is “Why do you choose to do business with a specific company or person?”
And, the followup question is “How can we take the answer to THAT question and apply it to our own businesses?”
I've got a bunch of examples that I'd like to go through from my recent travels, but I think that I'll unveil them a bit at a time so we can really ponder this question and our answers.
You up for it?
I'd also love love love for you to share your experiences in the comments – pretty please.
ok. Here's the story.
I've been traveling recently and have had to make some quick and dirty decisions along the way about where and how I wanted to spend our money. Obviously. That happens to everyone when they're on the road, right?
Also, I realized that I have a problem. Every year that I take the family to Wisconsin to visit relatives, we have to stay longer simply because we want to do all the same stuff again AND we discover new things to do each time.
This includes a variety of things.
- Visiting the same relatives.
- Spending time with the same friends.
- Eating at the same places.
- Seeing the same things.
- Experiencing the same experiences.
BUT – we want to do different things, too.
However, there are only 24 hours in a day, and only so many times we can eat during the day (although we do push that limit when there's reaaaaaally good food).
So, I got to wondering why some places earn our money and others don't during each trip.
And, one of the big factors came down to the experience.
Honestly, several of the restaurants in my home town order the exact same premade food from the same supplier and cook it following the same directions. So, why would I eat either? Good question. I'm still trying to figure that out! 😉
But, how do I choose? Easy. The experience.
And by that, there could be any number of factors involved.
Is it too loud?
Do I have to park on a busy road or struggle to find a parking spot?
Are they helpful?
Example: There is one place here in Pensacola that serves really good food, but we haven't been there in years – simply because the staff was not friendly. They weren't rude or anything. We just didn't leave with a positive experience the last few times we went there, so we decided not to go anymore.
Obviously if there's a family-owned business, and I know the owner – I'd be more likely to go there than to the competition.
For instance – one place we like to go is to
oops! Post published. Will finish it in a bit. 🙂 After coffee…