Blog Posts

Keyword Optimization for Article Marketing

Here's another guest blog post by my bud, Susanne Myers of My lower back has been giving my problems the last two weeks, so she's stepped in again to help keep my blog active while I have been recovering. That's why it pays to have REALLY smart friends! 🙂

ok. Turning this over to Susanne. Enjoy her brilliance!

SEO Tips: How to Optimize your Article Marketing with Keywords

Article marketing is a great way to get traffic and back links to your website, but when you combine this strategy with keyword optimization, you can really drive targeted visitors to your site. Today, I'd like to share the exact steps I use every time I sit down to do some article marketing (or at least most of the time 🙂 ).

Step One – Optimizing Content On Your Own Site

I always start with the content on my own site and recommend you do the same. I'm just talking plain old on-page seo stuff here. Make sure you pick a good keyword for your new content (for your blog post) and use the keyword in the title as well as 2 or 3 times in the content of your page.

For example, when I sat down to write this blog post, I chose the keyword “keyword optimization” for this post. I used it in the post title and am also sprinkling it throughout the content.

In step 4, you will also use the same keyword again as the “anchor text” for the link back to your site in the resource box of the article that you will write and submit to article directories. More on that in a little bit.

Step Two – Coming Up With An Article Topic (For Article Marketing)

Once I know which page (or blog post) on my site I want to promote with the article, I like to come up with a related topic (or two) for the articles that I will be submitting. Think of something that will allow you to easily transition into the resource box with the link back to your site.

For example, if I wanted to submit an article to promote this blog post here about keyword optimization for article marketing, I may consider topics like:

  • How to write a good article title
  • A strategy for writing an article in under 15 minutes
  • Getting traffic with article marketing

With any of these topics it would be easy to transition into a resource box that invites the reader to this blog post to learn more about how they can make sure their articles get the most traffic by using keyword optimization.

Step Three – Finding A Good Keyword

Once I come up with the general topic for the article, I go back and do some more keyword research. This new keyword will be used to optimize the article that I'm writing and submitting to article directories.  I want to find a keyword that's not terribly competitive but gets at least 20 or 30 searches per day. I use wordtracker to find those keywords, but you can also use several free tools available.

You can read more about how to do the keyword research and why you should not skip this step in this blog post:
What Is Keyword Research

Read through it and then do your keyword research using your tool of choice.

I did some research on the topics from above and decided on the third topic. My keyword for the article will be “article marketing promotion”

Step Four – Writing The Article (For Article Marketing)

Once you have your keyword, it's time to write the actual article. Make sure you use the keyword in the title of your article. I like to use it first thing in the title. So my article title in this example may be “Article Marketing Promotion – Drive Traffic To Your Website By Writing Quality Articles”.

Then write your article, making sure you use the keyword again 2 or 3 times throughout the content. I like to write articles that are about 400 to 500 words long and break them up into several small paragraphs to make them easy to read.

Don't forget to transition into a resource box that links back to the page of your choice on your website using the keyword for that page as the anchor text of your link.

My  article on using article marketing to drive traffic for example, may end with a resource box like this:

And now I would like to invite you to learn how you can get even more targeted traffic by using keyword optimization in your article marketing.

Step Five – My “Super Secret” Weapon For Ultimate Results

Ok, this technique isn't exactly super secret and chances are that you have heard about it, but almost no-one actually does it, yet when you do, the results of your article marketing will skyrocket. That means your site will get a lot more traffic and that means a larger list and more customers for you.

The secret is to not just stop at writing and submitting the article that promotes a page of your website. Instead promote your promotion, by doing some link building to the article itself once it is published. Start with some simple things like bookmarking the article using social bookmarking tools and sending it out to your twitter stream. If it's worth the effort (and you have the time), you may also want to write another related article and link in the resource box to the first article. Often that's enough to get the article listing on the first page of Google's search results for your keywords. And that of course will result in quite a steady stream of traffic to your site from your article marketing efforts.

Susanne Myers

Check out Susanne's complete Link Building Course Here:
Links Building for Beginners

Hey all. If you have questions, comments, or need examples, let us know. We'll be here to help.


Nicole Dean

I appreciate shares and I adore comments! Please share your thoughts.

  • Courtney

    I have never promoted my articles that I submitted to various directories. Will have to give that a try and see what kind of results I get.

    • Susanne

      Hi Courtney, if your article is already starting to rank (on page 2 or 3 of google for example), it can make a huge difference in the amount of traffic you can see from it.

    • Nicole

      Hey Courtney,
      My only advice (or warning) about this is to always make sure you’ve got your funnel in mind. Don’t send people AWAY from your money sites to your articles on or you’re likely to lose them. At least that’s my opinion on the matter.

      However, yes, set up links from other properties to your articles on the article directories. Like from Squidoo or Blog Comments, etc.

      That’s my 2 cents on the matter. 🙂


  • Judy

    Thanks for the great tips.

    Nicole – I hope you are feeling beter.


  • Trish

    Love Step #5 – I have never tried to link to one of article marketing pieces, but am going to give it a shot! 🙂

    • Susanne

      Thanks Trish… it can give you that little extra boost and make sure you continue to get traffic directly from the article directories day in and day out (because your articles rank in the search engines).

      Let me know how it’s working for you after you’ve given it a try.

    • Nicole

      It’s always smart to promote your offsite content. For instance, when I did my Blog Tour, I created a Squidoo lens to promote everyone’s posts and blogs in order to boost THEIR rankings.

      Pretty sneaky, aren’t I? 🙂

  • Karriann Graf

    Great post….but I am not sure what you use a resource box for and what is its purpose….can you explain that a bit better? Thanks in advance.

  • James Artre

    Great post and great tips, Nicole!

    I just recently started linking from one article to another related article at my blog, results have been good!

    I like WordTracker also, and have found it well worth the cost!



    • Susanne

      It’s amazing what just a few little links here and there can do 🙂

      Keep up the good work James.

      • James Artre

        Amen to that, Susanne.

        Links are a must! BTW, I like what you’ve happening over at Susanne’s Link Course.

        More blessings,


    • Nicole

      Internal linking on your own blog is important, too. Very smart! 🙂

      Just make sure you’re getting lots and lots of links from other sites, too. Google LOOOOVES those!

      Thanks, James, for commenting!

  • Eric Alexander


    We rarely find friendly and helpful marketers on the web. All they are interested in is selling their wares as quickly as possible. They don’t realize that if they provide proper guidance and support just as you are doing, their business will only improve. There are so many people out there trying to making money and they waste a lot of money trying to learn what to do and how to do it just beacuse there’s no one to guide them.

    So keep up the good work, Nicole.

    • James Artre

      Unfortunately, Eric, it does seem that way many times.

      However, in all the years that I’ve been involved in marketing (20+ and counting) those that are in it strictly for the money, soon find that they are out of business in just a few short years, if not sooner.

      And yes, providing guidance and something of value to your readers and market is of utmost importance, if you want to succeed long-term online.



  • Lain

    Great stuff, as always! I really like the idea of promoting the article once it’s written. I’ve never done that!

    • Nicole

      You’ll want to do the same with your YouTube videos, too, to help yourself rank for them, especially as you’re growing your online presence.

      YOU rock!

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