Blog Posts

Building One Way Links – Three Things You Need To Have In Place First

Here's another guest blog post by my bud, Susanne Myers of

A few days ago, we started talking about what link building is and why it is so important. I'm sure by now you are anxious to go out and start building one-way links, but before you do that, there are a few things you need to have in place to make sure your link building efforts are worthwhile. These are all things you need to have in place on your own site first.

#1 Keywords – The first thing you want to do is a little keyword research. I like to pick a keyword for each new page on my website. For example, for this blog post I chose the keyword “building one-way links” even before I wrote the first word. I then created a title and the content for this post around the keyword I would like this post to rank for.

#2 Great Content – Next, you need to sit down and write some great content. Each of your pages is going to have a goal, something you want to accomplish with it (more on that in #3). In order to reach your goal you first have to impress your readers with some really good content. Put some thought into what you are writing. Make sure it is well laid out and easy to follow. I do this by creating a quick little outline before I write the actual post.

Make sure you also include your keyword in both the title and the first 100 words of your post or article.

#3 Call To Action– Last but not least you want your readers to do something at the end of your post. This could be joining a mailing list, buying your product, checking out an affiliate offer or just leaving a comment. No matter what you would like them to do next, it is important that you tell them. It's called a “Call To Action” and if you keep reading you will read mine shortly.

Once you have those three things in place it's time to start building links. Your first few links should come from your own website. These are called internal links and they will help make sure your new content is indexed quickly by the search engines.

If you are using a content management system like a WordPress blog for example, some of those links will be created for you automatically. If you have a static website, make sure you link to the article from a category page (i.e. your articles page ) and if possible from your home page. I suggest you use your keyword in the anchor text whenever possible.

Once all that is in place, it's time to start building one-way links to your new content. Nicole has some great resources on how to build links here.

I would also like to invite to join my link building class at Over the course of 13 weeks we go over various things you can do to build incoming links including social media, link directories, link exchanges, article marketing and guest blogging.

Did you catch that? The invitation to join my link building course was my call to action. Now go sign up 😉

I appreciate shares and I adore comments! Please share your thoughts.

  • Chris Cobb

    Nicole & Susanne,
    You two make quite a duo and ya’ll are my very favorite sources of PLR! Keep up the good work.

  • Dan Morris

    I think I will follow your call to action and will check it out. I’m a huge fan of link building and am 100% sure I’ll learn something I didn’t know.

    • Susanne

      Wohoo the call to action is working 😀

      Thanks Dan. That means a lot coming from you. I look forward to catching up with you at NAMS in August.

  • Karla Bond

    I am new to this and this was such a easy to understand post about link building. Thanks so much.

    • Susanne

      Hi Karla,

      I’m glad it was easy to understand. You are very welcome and if the article did bring up some questions, please don’t hesitate to ask me to clarify or expand on any of it.

  • Gail J Richardson

    Nicole and Susan, I am going to read this information carefully as having a strong call to action is one of my weakest points.Thanks for the information. I love to read both of your sites.

  • Lain Ehmann

    Another fabulous post, Susanne! Thanks so much for taking your knowledge and putting it in an easy-to-understand format. 🙂

  • Emily

    Nicole and Susan, I am going to read this information carefully as having a strong call to action is one of my weakest points.Thanks for the information. I love to read both of your sites.

  • Jeanie

    I had not thought of a call to action at the end. Using Keyword research before I post is new to me too.
    Thank the Good Lord fora 13 year old son that can teach my feeble brain.


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