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Better than Article Marketing?

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The other day, I was at a football game. I knew there was a concession stand and the snacks looked and smelled great. I didn't want to miss any of the game, though, so I stayed in the stands, occasionally eying up other people's treats longingly.

The concessioners were smart, though. They didn't just sit in the concessions booth and hope that I'd come find them. They came to where the people were already gathered. The Booster Club moms and dads grabbed trays of popcorn and cotton candy and started hiking through the stands, and making lots of sales.

They came to where the hungry people were already gathered.

Smart. Very smart.

I bought. And, bought some more.

There is a huge lesson in this for your business.

You have a blog, squeeze page, or sales page and you are desperate to get people to it. You're the concession stand. You may have the BEST stuff there in the world – the tastiest nachos or the biggest assortment of candy, but the people won't come unless you bring them there – or unless you go and find them.

You may also be adding tons of interesting content to your websites and blogs, or you may have the world's best product, but it's just not enough to attract the amount of web traffic that you're looking for.

So, what's a smart marketer to do?

Take the show on the road. Go to where the traffic is and intercept it.

“Steal” it, if you will.

But, how do you do it? The traditional way has been with article marketing. Now, I'm not knocking article marketing and I'm not going to tell you that it's dead, but I will ask you a question.

How do you stand out?

Right now, at EzineArticles.com their site says they have 210,706 Expert Authors. Wow. That's a whole lot of competition.

Have you ever thought of cutting out the middle man and getting directly in front of your target audience? That's what I'd like to suggest. I did it and it worked like a charm.

Here's the story:

This past summer I hosted a Blog World Tour. You may have heard of Guest Blogging and that's basically what this is, except I found a few tricks to make it even more powerful and effective.

At the end of the summer, these were the results…

  • I had been featured in 15 different ezines.
  • I had endorsements and links on 15 highly relevant blogs.
  • I had gotten 15 active JV partners.

And, I now have a WAITING list of people who want me to ‘steal' their traffic, too.

Want to know how I did it?

I revealed my entire system in my new report: Click here to check it out.

Be sure to send me your results after you put the plan into motion. I can't wait to cheer you on!

Warmly,
Nicole

6 Comments

  • Mary Lutz
    Reply

    I am definitely going to do this in a few weeks. I have some other obligations to finish up first, but I am so excited about it!

  • Cindy Morus
    Reply

    Hi Nicole, you’re idea is waaaaay better. And your new report is fantastic!

    As an Online Business Manager, I’m just itchin’ to implement this for someone.

    If you can write, I bet I can find places who’d love to have you and run all the backend for you!

    Anyone want to play?

    Cindy

  • Arika
    Reply

    A blog tour is certainly more fun! You did a great job with the blog tour guide…thanks so much for sharing your secrets with us! 🙂

  • Franck Silvestre
    Reply

    I’ve been thinking about this for a long time now, but lack of time.

    This can’t easily be outsourced because for this strategy to work, you really need to provide class A+ content.

    Thanks for the reminder.

    Franck

    • Nicole
      Reply

      Hey Franck,

      Actually there is a lot of this method that CAN be outsourced – especially the scheduling and research. I discuss that in my guide.

      But, you’re correct, the actual content should be provided by you if you’re really trying to WOW your readers. The exception would be if you’re not a great writer and you have a killer copywriter/ghostwriter who you’ve worked with for years. And, in that case, I’d have him/her mock up drafts and still personally add to them – your personality, stories, examples, before posting with your name.

      Or you can do as I suggest in the guide and offer video or audio content on your tour instead.

      Hope that helps!
      Nicole

  • Laurie Neumann
    Reply

    Hi Nicole,

    I bought your Blog Tour report last week and can’t wait to read it. I need more traffic and am hoping this will really help.

    Thanks for putting it together!

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