The other day, I was at a football game. I knew there was a concession stand and the snacks looked and smelled great. I didn't want to miss any of the game, though, so I stayed in the stands, occasionally eying up other people's treats longingly.
The concessioners were smart, though. They didn't just sit in the concessions booth and hope that I'd come find them. They came to where the people were already gathered. The Booster Club moms and dads grabbed trays of popcorn and cotton candy and started hiking through the stands, and making lots of sales.
They came to where the hungry people were already gathered.
Smart. Very smart.
I bought. And, bought some more.
There is a huge lesson in this for your business.
You have a blog, squeeze page, or sales page and you are desperate to get people to it. You're the concession stand. You may have the BEST stuff there in the world – the tastiest nachos or the biggest assortment of candy, but the people won't come unless you bring them there – or unless you go and find them.
You may also be adding tons of interesting content to your websites and blogs, or you may have the world's best product, but it's just not enough to attract the amount of web traffic that you're looking for.
So, what's a smart marketer to do?
Take the show on the road. Go to where the traffic is and intercept it.
“Steal” it, if you will.
But, how do you do it? The traditional way has been with article marketing. Now, I'm not knocking article marketing and I'm not going to tell you that it's dead, but I will ask you a question.
How do you stand out?
Right now, at EzineArticles.com their site says they have 210,706 Expert Authors. Wow. That's a whole lot of competition.
Have you ever thought of cutting out the middle man and getting directly in front of your target audience? That's what I'd like to suggest. I did it and it worked like a charm.
Here's the story:
This past summer I hosted a Blog World Tour. You may have heard of Guest Blogging and that's basically what this is, except I found a few tricks to make it even more powerful and effective.
At the end of the summer, these were the results…
- I had been featured in 15 different ezines.
- I had endorsements and links on 15 highly relevant blogs.
- I had gotten 15 active JV partners.
And, I now have a WAITING list of people who want me to ‘steal' their traffic, too.
Want to know how I did it?
I revealed my entire system in my new report: Click here to check it out.
Be sure to send me your results after you put the plan into motion. I can't wait to cheer you on!