Blogging is a great way to create an online presence, but the money is still in the list, right? Right.
How often do you check your RSS feeds? (Me? Never.)
How often do you check your bookmarks and favorite blogs? (Me? A few times each month, maybe.)
And how often do you check your email? (Uhh… lots!) Point made.
We also know that someone who visits your blog once and leaves may never find you again.
So, what's the solution? Do you copy and paste your important blog posts into an email and blast it out once in awhile? Or do a weekly recap email?
Sure, those are options. But, a much easier solution is to have your blog automatically email the people who want your info, right? Anything that saves me time also saves me money, so that'd be my preferred choice over doing it myself or paying someone to do it for me.
As I teach in Outsource Weekly:
Always Automate Before you Delegate — Unless you're Delegating the Automation!
Translation: Don't pay someone to do something that should be done by a computer, if the two services offer equally good results. The only exception would be paying someone to help you to automate a task, of course.
This is a case in point.
If you're counting on your website visitors to use RSS or bookmark a page — you're losing a lot of repeat visitors which means that those people are walking away without becoming a customer or even a fan of yours.
So, how do you set up this automatic blog post notification system? Easy.
My preferred way is to use Aweber as you can then also take advantage of other features, they work really hard to get emails actually delivered, and you'll own your list.
The great folks at Aweber have put together a tutorial for you to show you how to set this up:
How to Send Your Blog Posts via Email
First, you'll create a signup form and place it on your blog as I have. (See in my side navigation?)
If you don't know how, again, Aweber has put together more fantastic tutorials.
How to Send Email Notifications from my WordPress Blog With AWeber? – Please note, this is for WordPress.org blogs which are the kind that you host on your own hosting account, not WordPress.com which does not allow email marketing.
How to Send Email Notifications from My Blogger Blog With AWeber? – This is for a Blogger blog. If you're using Blogger, you'll know it. Blogger is owned by Google and your original domain was probably .blogspot.com
Then, you'll find the Blog Broadcast tool in your Aweber account and will set it up to automatically send an email with new blog posts to subscribers as often as you wish. I chose a daily broadcast, since some of what I send it time-sensitive. Plus, who wants to wait for Weird Niche Wednesday? Not me! 🙂
The beauty of this system is that you can bring back your visitors again and again to build a relationship with them. And, Aweber offers click tracking and open rates so that I can see which of my blog titles are most enticing and which of the blog posts that I write get the most clicks.
We shall see when this one goes out whether you'd like more information on this topic or not, depending on how many of you open it and comment.
Here's hoping it was helpful!