Do you have a newsletter? If not, what’s stopping you? Your customers and website visitors would love if you stayed in touch with helpful tips, coupons or specials. Plus, it keeps you fresh in their minds. AND, with the holidays coming… they are LOOKING to spend money.
No matter what type of business you have … you are losing money if you don’t have a rockin’ list.
I have a resource I think you’ll like. Kelly McCausey put together a holiday report with an audio about how to increase your profits with a mailing list this holiday season –
Make Money with your List
It’s very affordable and it comes with a worksheet. It’s definitely a great buy for anyone looking to increase their holiday profits.
Plus, here is my favorite article that I wrote about Common Newsletter Mistakes. Enjoy..
Nobody Signing up for your Newsletter?
by Nicole Dean
Question: Why is nobody signing up for my newsletter? I know that’s
where the money is, but I just can’t get anyone to sign up. What
can I do?
Signed – Yoo hoo… Anyone there?
Dear Yoo hoo… Anyone there?
Please don’t feel badly. I actually get this question a lot in my
consulting business. It’s a very common problem and, fortunately,
one that you can start improving today.
Here is the short version of the checklist I go through with
clients when examining ways to fix this problem.
1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game
called “Where’s the signup box?” If it takes me more than half a
second to find the newsletter signup form, then we’ve got work to
Your signup box should not be a challenge to find. If it is, it’s
defeating the purpose. So, put it front and center in the top third
of your page. It’s not even a bad thing if you have it on your page
… gasp… twice.
Also, most people have pop-up blockers now, so don’t rely on a
pop-up to get you a parade of traffic. Pop-ups and pop-unders are
great, but they can’t be the only ways to get people on your list.
2. What am I signing up for?
The next thing I check is the copy in the signup box. If your best
sales pitch is “Sign up for my mailing list” or “Sign up for our
newsletter” – then forget about it!
It used to be years ago that’s all you needed to say, but now
people need a little more explanation and encouragement. Will you
be providing tips, ideas, freebies, coupons, resources or advice?
Let me know what I’m getting into before I’ll hand over my email
address…. And it better be good.
3. Why should I sign up?
A little bribery can go a long ways. Will I get a bonus for signing
up? Do you have a special report or a freebie for me? No? Well, get
to work. There’s a lot of competition out there, so don’t be afraid
to offer a little extra to your visitors.
4. How do I sign up?
The last item on my checklist is the sign-up procedure. If you’re
using a service that makes me jump through too many hoops, then
I’ll probably give up and move on to something else. Yes, double
opt-in is good, but programs that make you join and jump too many
times are just ridiculous.
Plus, if you’re asking for too much information (like my telephone
number), I’ll likely pass. There’s no email list worth me getting
phone calls during dinner. It doesn’t matter how good your mailing
So, there you have it. Start with this quick checklist to see
immediate improvement in your sign-ups. As far as getting traffic
to your site to see your signup box – that’s another article in the making.
If you need enticements (bribes) to get people to your list, grab some free e-books here http://www.free-ebooksonline.com
Have a great day!
PS. Don’t forget to check out Kelly’s Holiday Report at – Make Money with Your List