Weird Niche: Custom Fortune Cookies
This is totally cool. This week's Weird Niche Wednesday is all about Fortune Cookies.
I found Custom Fortune Cookies one day while searching for some SEO tips. In fact, I don't even recall how I found them. Once, I did, though, I was totally hooked.
Basically, they'll put any message inside their fortune cookies. They do a great job of showing people WHAT to order and WHY to order on their website, answering most questions that I had before I had to contact them to ask.
For instance, they teach their website visitors WHY they need to order.
And, they even provide ideas of what to put inside the cookies as far as quotes and appropriate sayings.
Then, they have an “idea blog” where they list additional ideas.
Talk about teaching your customers how to order and making it easy for them. I'd imagine the one obstacle that people have when placing an order would be much like ordering a wedding invitation — too many decisions to make during the ordering process. So here they walk the customer through by the hand. It's very very well done.
In fact, I could easily do an entire assessment of this website over a week-long series, they've done so many things right.
There's a guarantee. They list their celebrity clients. They have best-sellers to guide people to ordering what other people have liked. Customer service live chat, phone, and email options. Wow. They're done a lot of things right on this website.
Lesson of the day–
A “regular” niche + customization + a streamlined warm ordering process = COOLNESS
I appreciate shares and I adore comments! Please share your thoughts.
LorettaJune 17, 2009 at 6:52 am
Okay now this is an interesting little niche! Who doesn’t love a good fortune cookie!?!
Loretta’s last blog post..Finding My Marketing Focus … Again
NellJune 17, 2009 at 12:25 pm
You come up with the coolest ideas.
StephanieJune 17, 2009 at 4:26 pm
So they make their fortune with fortune cookies. I guess that works.
Stephanie’s last blog post..Emily Rose Contest – Win a Free Platinum Starter Pack
MaryJune 18, 2009 at 5:55 am
What a cool idea for a bachalorette party, or wedding shower. Where do you come up with these niches?
Mary’s last blog post..Using Your Blog to Expand Your Market
NicoleJune 18, 2009 at 7:13 am
lol. So glad you are all enjoying the Weird Niche Wednesdays. I have fun searching around for them. 😀
Thanks for reading!
AliceJune 18, 2009 at 8:28 pm
I actually heard a story about a guy who, for Valentine’s Day, filled a bowl full of fortune cookies with special messages for his sweetie. Not sure if he found empty cookies or how he did it, but that was the story.
Now if he’d only found this website first. Would have been much easier! 🙂
RichardJuly 11, 2009 at 8:52 pm
There’s a a lot of fortune on fortune cookies. Thanks for sharing, I really like this post.
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