It’s another Expert Briefs, where I ask really smart business owners to answer your burning questions.
This week I asked our panel of experts…
“Oftentimes people criticize those of us in the Business niche as not knowing how to make money elsewhere.
I figured I'd ask this week… Do you have a presence in other niches outside the business world? Care to share?”
I think you'll find the responses interesting.
Lynn Terry of Niche Success Blueprints says:
I do, and I always have – through my entire 17+ years in business. I personally feel it's tough to teach leadership if you're not a leader, motivation if you're not motivated, and business strategies if you're not a successful business owner. It's through in-the-trenches hands-on experience that you can inspire, share and teach other people what's working and what's changing, etc.
Of course, the majority of niche marketers don't teach what they do – they simply make an awesome living at it, quietly. 😉 The “Internet Marketing” space makes up a *very* small percentage of the people who are making a good living online.
My primary website is TravelingLowCarb.com where I share my fun travel adventures and what I'm eating along the way. It helps inspire people with a busy lifestyle to stick to a healthy diet – even when they're on the go, or juggling family/work/home/etc like me.
I have a great time with TLC! I run a low carb challenge group several times a year that currently has over 23,000 members. I'm very active on social media, sharing my food choices and travel pics. I get to work with fun brands, go new places, try new foods. And I get to help people make healthy lifestyle choices and achieve life-changing health goals. It's amazing fun!!
I love the idea of choosing a niche that takes you in the direction of your ideal lifestyle – what you most want to spend your time doing. And I do love to travel and eat! 😀 I recently took a “low carb road trip” and enjoyed a weekend on the beach, for the sole purpose of sharing how easy it is to “eat low carb on vacation”. You can't beat that for “work”. 😉 That trip increased my Facebook Page engagement by over 300%. Fun stuff.
I teach my business model and marketing methods in a series of weekly training modules called Niche Success Blueprint. I include live examples, and share everything I'm doing in my own business, to help others create a business that's as fun as mine – and show them how to take it to maximum profit potential with a variety of revenue sources.
When people ask me what I do for a living, I often joke “I get paid to eat. What about you?” 😀
Dr. Mani of How to Set Goals says:
Most of my work is now in niches outside business, but here's a very important lesson I'll share through my answer to your question, which is… “No, I do NOT care to share”.
The lesson? Don't reveal your niches… especially to those who might be/become your potential “competition” 🙂
Shannon Cherry of Learn How I Get *Paid* to Attend Events says:
Most people do not know I am a best selling author and ‘media personality' in the parenting niche. It's kind of funny because I am certainly not an expert in parenting. I barely keep my head above water with it some days. I also am considered a wine expert and give presentations on how to discover new wines based on your personal preferences. (Hmmm… perhaps there is a reason I am considered a parenting expert AND a wine expert. I believe the two aren't unrelated 😛 )
Nicole Dean of .. here! .. says:
When I first started out back in 2004, I went into a LOT of niches. A lot. Way too many to be honest.
I had (and still have in some cases) sites related to the following:
- Romance from a Woman's Perspective
- Food and Cooking
- Exercise Videos
- Home Decor
- House Cleaning & Organizing
- Preschool Themes
- Themed Kids Crafts
- Asperger's and Autism
- Dieting and diet trends
- Romance novels, specifically Paranormal and Time Travel ones. 🙂
- Kids books and getting your kiddos reading better
- Saving money
- Homemade Beauty Recipes
- Laser Hair Removal (don't judge me) lol!
- and more.
And, yes, I do still have some of those. Many of them still actually make a bit of money, so I've just sat on them for years and years and years – but I've been letting most of them go or selling them one by one.
I've already sold a few and there will be more announced soon, so stay tuned. 🙂 If we're friends on FB or you're on my list, you'll see as I post these for sale.
I chose this question because I've always felt that I needed to have my finger on the pulse of what was working outside the Business to Business community in order to truly be a teacher to those who were in other niches, too. It's been a credibility thing for me.
As I've grown my business, though, I've gotten away from diluting my brand but I found other ways to still stay “real” to what's out there:
- I've worked for clients in other industries. I've actually worked as an Affiliate Manager for a few clients in niches outside of business – and it was very fun.
- I've had lots of one-on-one coaching clients who are in other niches. That way I can help them, we can see what works, and adjust. I've been so very fortunate to have worked with coaching clients in many industries – scrapbooking, family/parenting, Direct Sales training, and more.
- And, of course, at the Beachprenuer's Ladies Only Retreat, we attract amazing women in lots of industries. I love masterminding with them. I've been blessed to work with women in aromatherapy, personal organization, and raw food/smoothie niches, as examples.
I'd also like to give a shout out to my friend, Pat Flynn, who has ALWAYS kept it real and transparent with his peeps. For instance, he's currently working on a site about Food Trucks and using it as a case study for his peeps to learn from You can follow along here: http://www.smartpassiveincome.com/foodtruckr/
So what about you? 🙂 Have you dabbled? If so, do you have any crazy niche stories that you want to share?
PS. If you want to learn how to earn more passive income, no matter what your niche, check out the free audio on this page: incometweaks.com