How to Make a Podcast to Grow your Business
Today I would like to share someone who is very special to me.
See? That's me and Kel in the picture to the right. I'm squeezing her so hard that my face is squished. (Taken at the NAMS Workshop in Atlanta) ->
Why do I love Kelly? Let me count the ways…
- Kelly was my very first mentor online when I joined her Mastermind Group – back in 2005. She held my hand and guided me while I asked every dumb question in the book… and then went and found some more to ask.
- Kelly asked me for my first interview. She interviewed me on her Podcast when I didn't even really understand what a podcast was.
- Kelly asked me to partner with her on my first course. Without her, I don't know how long it would have taken me to create my first product. There were so many obstacles that I didn't know how to overcome – especially back then before WordPress caught on. Plus, I had zero confidence. Kelly called me her “much afraid” friend and saw something in me that I sure didn't see myself. She challenged me with love and brought me out of my comfort zone.
- Kelly asked me to start a PLR site with her. Yep. EasyPLR.com was launched originally as a project with Kelly as my partner.
There are so many other ways that I could sing Kelly's praises. But let's get into the topic of this post.
When I decided that I wanted to start a podcast, the person that I wanted to learn from was Kelly. (you can find my podcast here on the blog or on itunes)
After all, Kelly has been podcasting consistently since 2003!
Yep. You read that right. Since 2003. She calls herself a “Podcast Pioneer”. She started podcasting before anyone but techie geeks even knew that WordPress existed (the first release was launched just a few months prior) and before RSS feeds were a thing. Most of us were still using FrontPage and Dreamweaver to create our websites. Yes, the dinosaur days. 🙂
She actually had to train people how to listen to her shows. The technology was that new and confusing. She even sold CDs of her shows for those who had a dial-up modem or who couldn't figure out how to listen online.
To me, the most impressive part of the story is her consistency. During that time, she has recorded over 450 episodes.
- 331 Episodes Produced on WAHM Talk Radio.
- She rebranded as SoloSmarts.
- 125 More Episodes Since then were Posted on SoloSmarts.
So, yeah. She's qualified to teach about Podcasting – and then some.
Well, I wanted to ask Kelly a few questions since many of you have been asking me about Podcasting lately. Kelly has a product that she just updated last month that can teach you everything you need to know about podcasting – the right way.
-> You can check that out here: Podcasting Smarts <-
On to the interview…
Kel, you started podcasting back in 2003 before it was even called “podcasting”. You had an “Internet Talk Radio Show”. What the heck were you thinking? Did you use a cassette recorder? Just kidding, but really, Why did you start?
I DID use a cassette recorder! That with a little $10 phone tap that connected it to a telephone. Oh the memories… the stuff of nightmares! So glad it's easier today.
It was love at first listen for me and internet radio. I found a business show on World Talk Radio that occasionally featured a smart sounding work at home mom named Lynn Terry. When that show went off the air I felt lost.
A friend of mine, Alice Seba, suggested that I start up a show. My first reaction was ‘wha?' but I didn't have to be talked into it, the idea was very attractive. I imagined me interviewing all of the most interesting business moms out there and just went for it.
I was nervous though. I was only working on a business to make some extra money back then. I wondered if it were a bad idea to do something so ‘big' when I was only in it for a temporary purpose. Little did I know that internet radio would change everything for me.
What benefits do you personally get from podcasting? Do you make money or is it mainly for exposure, networking and traffic?
If I hadn't ventured into audio, if I were only publishing a website or writing a blog, I wouldn't have stood out the way I eventually did. A podcast is an amazing platform. I got to talk with successful people I'd never have had access to otherwise and that opened a lot of doors for me.
In the beginning I made an income directly from the podcast through sponsorship and selling ads. Over the years I had my own products to promote and I took fewer advertisers. Finally I let my sponsor go. It made more sense to focus entirely on my own funnel instead of sending my listeners to someone else.
So yes, it gives me exposure. It makes networking a breeze, ‘Hey, can I interview you?'. It is great for traffic too, my guests share links to their episode and I win new visitors from those who find my show in iTunes.
Kelly, the thing that I've struggled most with since I started podcasting is consistency (obviously!). How do you schedule your guests?
Scheduling goes best for me when I completely outsource it. Automate as much of the process as you can with forms and a scheduling tool (I use TimeTrade.com) and let the good conversation roll.
How has podcasting changed for you over the years?
It's easier! Give me an inexpensive USB headset, Skype, a simple Mp3 recorder and free editing software and I'm good to go.
It's also easier to reach your audience. More people know what a podcast is. I don't have to educate my market one listener at a time like I did in 2003 😉
What mistake did you make when you started podcasting that cost you time, money, or caused you heartache? How can my readers avoid making that same mistake?
I didn't have anyone to learn from. I could search all day long and not find anything because I didn't even know what phrases to search for. Thankfully it is not like that today.
- Practice. Test your tools. Do it.
My first ‘big' interview was a complete wash because I didn't have my equipment set up correctly. I had to write her and ask for another chance. She was a pro and forgave me my rookie mistake.
- Keep your calendar well. Don't be late.
I had an interview booked with a big name last year. I geeked to have her on my show. Well, I overslept and missed our meeting. It was all my fault for not checking my calendar the night before. She did not rebook 🙁 Very humbling.
- Lack of preparation will always bite me in the behind.
I hate getting on the line with a guest without taking the time to investigate them and their projects. There were a couple of times I let myself get behind and end up doing just that. It's disrespectful to my guest and my audience. I schedule time ahead of my interviews to check a guest out. I visit their site, read their About page, check out their favorite posts and buzz around to their social media profiles. By the time I'm on the phone I feel like I've got a grip on who they are.
Where can we learn directly from you about podcasting? (Tell me where to sign up for your new podcasting course!)
Just this spring I started developing a brand new podcasting course and I put the final touches on it in August.
Podcasting Smarts is a full course with lots of demonstration that fill in all the technical gaps a new podcaster needs to fill.
I take you from brainstorming topics to publishing and promoting. They can have a podcast added to their blog within just a few weeks if they want to.
Thanks for asking about it Nicole!
Don'tcha just love her?
Here's that link again:
-> You can check that out here: Podcasting Smarts <-
And a 30% off Coupon Code: ‘urgency' is good until January 12th, 2016
Much love and appreciation for stopping by.
PS. Do you have a question for Kelly? A comment? Please share below.
PS again. If you have a Favorite Business Podcast, please add it to this list Podcasts for Entreprenurs
I appreciate shares and I adore comments! Please share your thoughts.
Alice SebaSeptember 27, 2012 at 10:15 am
I know this about Kelly, but it got me thinking about Nicole way back in the olden days of 2005. One thing that I remember about you, Nicole, was your confidence. You were so determined to be successful, nothing could stop you and nothing did.
I remember you telling me when you joined one of my affiliate programs, “I am going to be your #1 affiliate.”
And you have been, for many years since.
Perhaps, we should say good job to Kelly. She groomed you well. 🙂
NicoleSeptember 27, 2012 at 10:31 am
You helped a lot, too, Alice, when I was starting out. I’ll never forget that either. 🙂
But, I suppose you earned back what you invested in me a few times over. lol!
Thanks for coming by. Appreciate you.
KellySeptember 27, 2012 at 4:37 pm
If it weren’t for you Alice, I prolly wouldn’t have been in a place to help Nicole 🙂
NicoleSeptember 27, 2012 at 7:21 pm
Trickle-down awesomeness? 🙂
Alice SebaSeptember 29, 2012 at 10:00 am
Hmmm…somewhere trickle down actually works. I guess it does work when the people trickling down actually have good intentions for those moving on up. 🙂
Samantha AngelSeptember 27, 2012 at 11:12 am
Thanks for sharing this interview Nicole. I’ve recently been working with Kelly and she is fabulous! I love hearing about how prominent people in marketing got started. Its inspiring to know that you had those fears and insecurities but pushed through to where you are now.
KellySeptember 27, 2012 at 4:38 pm
I enjoy working with you Samantha – what great things will you accomplish in the future? Who knows?!
NicoleSeptember 28, 2012 at 8:48 am
Thanks, Samantha! Oh, it’s definitely been a journey of self-discovery. I always say that learning the business stuff was easy. It was the work that I had to do on myself that was the hard part. 🙂
Big hugs and I look forward to watching you do great things.
Paul B. Taubman, IISeptember 27, 2012 at 11:45 am
I had no idea you two went that far back! That is AWESOME!
(OK – I added no value to your post, but I still think it is great!)
Love you both!
NicoleSeptember 27, 2012 at 11:56 am
Back atcha, Taub-Man! Looking forward to seeing you soon. 🙂
PS. You can come by any time to spread some sunshine my way.
Beth CranfordSeptember 27, 2012 at 12:51 pm
I just bought Kelly’s course yesterday. If anyone can teach me how to podcast, it’s Kelly!
And Nicole, as far as teachers go, you’re pretty amazing yourself! You don’t know me but I feel like I know you. I love to hear you teach! Always doable, never fluff!
KellySeptember 27, 2012 at 4:39 pm
Beth, you are gonna podcast your heart out 🙂
NicoleSeptember 28, 2012 at 8:49 am
Awww.. thanks, Beth! That is so appreciated.
I love your “About” page on your blog. Very welcoming. Nicely done. 🙂
David PerdewSeptember 27, 2012 at 3:00 pm
I’m so excited that you really pushed me to build a relationship with Kelly. She’s awesome.
And now, I’m fixin’ to start my own podcast because of Kelly. AND she’s teaching about podcasting at NAMS9 in February.
So, yah, thanks for Kelly 🙂
KellySeptember 27, 2012 at 4:42 pm
Cannot wait to let me podcasting evangelist flag fly at NAMS9 🙂
NicoleSeptember 28, 2012 at 8:51 am
I don’t know that I pushed so much as enlightened you as to the greatness of my modest friend. 🙂 I agree that she is awesome to the core.
Looking forward to NAMS 9! WOO HOO!!!
KellySeptember 27, 2012 at 4:25 pm
I barely remember that ‘much afraid’ Nicole! She sure didn’t stay afraid, did she?
I remember years ago when she told me she was going to be more successful than _____. (A person who had much bigger businesses than us – don’t ask who, I won’t tell.) I loved her determination!
Better than that, since then I have admired her pure ambition without any of the ugliness that can sometimes take over in those that feel driven to the top.
Today there are times when I feel like the much afraid one. Stepping out to do things I’ve never done – learning to be someone I’ve never been.
I’m darned grateful for your friendship Nicole. Love you so much.
NicoleSeptember 28, 2012 at 8:55 am
eek. I wonder who I said? Did I do it? Or did I say someone like “Oprah” being a smart-aleck? lol. You’ll have to tell me in private so I don’t totally embarrass myself.
I can’t amazing you being much afraid about anything. Let me know what it is and I’ll help you get through it. I owe you that much. 🙂
Love back atcha.
JudySeptember 27, 2012 at 4:53 pm
Wow – with Kelly as a mentor you have soared. I think Kelly is the best kept secret on the net!
NicoleSeptember 28, 2012 at 8:56 am
Kelly seems to me to always be content to let others around her shine while she sits close by smiling from ear to ear with pride.
That’s one reason why I take every chance I can get to talk her up. 🙂
Donna SpearsSeptember 27, 2012 at 9:55 pm
That big bundle of bonus resources with podcasting seems really good. My plans with doing podcasting still lingers in my mind.
I just can’t decide how to start!
NicoleSeptember 28, 2012 at 8:58 am
If you’ve already got a business model, then the course would be great for you.
If, however, you are just starting and have no direction, then I would recommend a coaching call with Kelly to figure out your direction first. You can always build from there.
Sharon McMillanSeptember 28, 2012 at 9:22 am
This is so cool to be joining a thread featuring all the key people who helped me avoid all the scams and bad information on the Internet when I first started working online in 2007. Let me just say a few words about these dear friends:
1. Alice – Days after I first started looking seriously at at an online business, I sent Alice Seba an email about something I read online about her business and she suggested I join Mom Mastermind.
2. Within days I was introduced to Kelly and I made my first major investment online – first encouraged by Alice and then completely blown away by Kelly herself. Her sincerity, love for the market she serves, and plain old good, solid information she shared on Mom Mastermind and WAHM Talk Radio – all helped to get me hooked on Kelly as business mentor and friend.
Of course it helped when I finally met her in PERSON during our annual MM-Meet-ups in Canada. Kelly is very dear to me and thanks to email (and Aweber – LOL!) – a day hardly goes by when I’m not thinking about her 😉
3. Nicole – it’s great to have had a client who was also a mentor 🙂 Nicole helped me to really understand my business as a service provider and product producer. I feel so blessed to have Nicole and all these ladies in my life – even if it’s virtual much of the time!
Great promotion for Kelly’s awesome products and service – I bought in 🙂
Alice SebaSeptember 29, 2012 at 10:01 am
And good for you for taking the steps you needed to make!
Celene HarrelsonSeptember 29, 2012 at 6:46 pm
Nicole, I had no idea Kelly was your mentor when you started out. Awesome! I’ve known Kelly for a couple of years now since meeting her at my first live Armand Morin event. As a matter of fact you and I knew each other online, but that’s the first time we met in person too!
Kelly, I’ve just seriously started following you recently and wish I had done so much earlier because I’m learning so much! I so admire you and what you have done for so many online. You are the genuine real-deal! Just bought your pod casting course and am now a Kelly the Podcast Queen wannabe!
Your Monday Breakthrough hour is fantastic too. For anyone who hasn’t attended one, you need to get on Kelly’s list so you can benefit from her coaching and knowledge!