Marketing Monday: Three Cheers for WisconsinMade.com
Hi and welcome back! 🙂
I was talking with my mom this weekend and she was absolutely bursting out with excitement because WisconsinMade.com tweeted her on Follow Friday.
See?
Mom is now a totally loyal affiliate of theirs for life. (Also referred to as a Raving Fan.)
How did this all happen?
1. Mom applied to become an affiliate and started promoting Wisconsin Made – which you can see on her blog sidebar here:
See it live here: RemarkableWrinklies.com
2. She then blogged about their “Fight Breast Cancer” promo this month:
You can see that one here:
Raising Money through Food Gifts
So why 3 Cheers for WisconsinMade.com?
- At some point in this process, the PR and Social Media Specialist for Wisconsinmade.com, Amanda Maurer, reached out to mom about doing cross blogging between RemarkableWrinklies.com and Edible Antics. (Bravo #1!)
- Also, during this process, Tiffany Strey Kloss, their Affiliate Manager, personally communicated with mom to see if there was anything mom needed help with. (Bravo #2). As a former affiliate manager for 4 years, I can tell you this makes a HUGE difference in loyalty.
- Then, on Friday, mom saw the Tweet that I posted above. I'm not sure who posted it, but whoever did – that's Bravo #3.
And, of course the Packers won yesterday so… lol. oops. Got distracted there for a minute. 😉
So, what can we learn from today's Marketing Monday?
1. Mass communication is important, but it's the personal communication that can impact on an individual level.
2. It doesn't take much to make people feel special. When's the last time you've retweeted something nice that someone has said about you? Are you socially bookmarking blog posts that people write about you? (Do you have Google Alerts set in order to KNOW when people are talking about you?)
3. Offering something unique makes you the only game in town. WisconsinMade.com speaks to loyalty amongst cheeseheads like us – and makes me want to do some Christmas shopping!
I hope you've enjoyed this!
Warmly,
Nicole Dean
PS. If you want to know how NOT to motivate affiliates… see below. UG.
- How NOT to Motivate Affiliates, Pt. 1
- How NOT to Motivate Affiliates, Pt. 2
- How NOT to Motivate Affiliates, Pt. 3
Kudos again for WisconsinMade.com for showing us how TO do it the right way!
The Mom
October 24, 2011 at 10:05 amOkay, Nik, you have made your Mother cry.
This is more awesome than I ever imagined it would be. Yes, WisconsinMade.com made me feel special.
And you just… well, for the first time here I think I’m at a loss for words. But not quite! 😉
So, guess what? You really know how to make your Mom feel special AND your affiliates feel special, but you also know how to make your VA and support people feel special!
Yup, this all applies to those people who help you get through your work day, too.
Since I am lucky enough to be a part of your team (as well as your Mother!), this post also tickled this VA pink! So, yeah, you gave me a special shout out, and my heart is bursting with thanks! So much so, I’m really anxious to get to work… for you!
Love ya darlin’ Nik!
And now, I’m off to Twitter and Facebook the snot out of this thing! tee hee!
Amanda
October 24, 2011 at 10:23 amWow! Totally blushing right now! What makes Wisconsinmade.com special is we treat our customers and the people we work with like…well…people! Surprisingly many online companies don’t do that. Thanks for the awesome post.
The Mom
October 24, 2011 at 4:56 pmYOU are proof positive that Wisconsinmade.com knows what they’re doing – they’ve got people like you on staff. 😉
Loretta
October 24, 2011 at 10:23 amVery cool! I love it when companies are involved and interactive with their affiliates like this 🙂 It’s awesome and it makes you feel good about being an affiliate for them… they see people, not numbers.
Savvy Subcontracting
October 24, 2011 at 11:43 amBeing from the Badger state love to see they’re doing their jobs well. Can’t wait to check out mom’s blog and Wisconsin Made.
The Mom
October 24, 2011 at 4:57 pmCan’t wait to meet you over in my blog-world!
Laurie Gaudino
October 24, 2011 at 12:19 pmWow! Sounds like a Win-Win for all involved. Nice job Patti! And, I did check out Wisconsin Made on your blog and will definitely be doing some Christmas shopping there. Good Stuff.
Laurie
The Mom
October 24, 2011 at 4:59 pmah… how sweet of you to take the time to comment, Laurie. It is a Win-Win to be sure. Thank you for the compliment and for visiting me and Nicole here on NOTN. Fun, eh? 😉
Ute Goldkuhle
October 25, 2011 at 10:05 pmWhat a Mom/Daughter team you are!! Congratulations with all my cheers of joy! Patti, I immediately had to sneak to your site and see what’s cooking there – I can’t wait to try some of the wholesome recipies you gathered in ‘Memory lane Meals.’ I also love to cook the good old fashion pre-boomer way and can’t wait to try some cozy meals!
Ute