This is a guest blog post from one of my friends online, Terry Dean.
You may have seen Terry's amazingly thorough responses in my Expert Briefs posts including the following:
If you're newer to the scene, Terry is an established marketer who I respect and enjoy very much.
Here's his official bio so you can be suitably impressed. 🙂
Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and million dollar corporations. His original company and websites were sold in 2004, and he founded MyMarketingCoach, LLC. which is dedicated to coaching entrepreneurs in the 10 key principles of success in business and life.
I am a paying member of his Mentoring Club – and I love the content.
Be sure to check out the bonuses on that page. They. Are. RIDICULOUS!
Now that you know that we have a rock star in the house, read on for an awesome article.
The Problem We Are Discussing Today.
Terry's going to talk today about the new Gmail tabs. If you're not aware of this new feature this is what it looks like inside my own Gmail account. Gmail is automatically filtering emails for me that I may or may not want filtered.
As an email marketer – the concern is that less people on your list will be seeing your emails and that your open rate will decline.
Here's how you can still get your emails read.
5 Ways to Profit from Gmail Tabs
by Terry Dean
You've probably heard the news if you do any type of email marketing.
Google has been rolling out primary, social, and promotional tabs inside of Gmail since May 29th.
This was greeted by a chorus of marketers screaming, “The sky is falling again!”
Sometimes I wonder if people are hoping for a disaster just so they can finally be right to be so upset.
Of course smart marketers have been testing to see if there is a way to land in the primary tab instead of the promotional tab. And so far, there is no consistent way to do so. Google is smart. I wouldn't be surprised if they're tracking the unsubscribe link we legally need attached to email newsletters.
You have a choice. You can use this as an opportunity to give up.
Or you can take advantage of this change while competitors hide their heads in the sand.
Here are 5 quick ways to take advantage of the new email tabs.
1. Tell subscribers to look in promotions box.
A lot of people don't even realize all their newsletters are landing in “promotions.”
Let them know to look for your email there on your thank you page.
You can even tell your subscribers how to move your emails from the promotional tab into their primary tab. Wouldn't that be a masterpiece of marketing…if you're the ONLY newsletter in the primary tab?
Simply grab an email with your left mouse button and slide it over to the primary tab. You can also right click it and choose “move to tab” to move it to the primary tab.
A little note will pop-up to ask you if you want to make this change permanent.
You won't have to worry about missing your favorite emails again.
2. Get subscribers excited about what you'll be sharing.
Tease your subscribers with the information you have coming up. End your story on a cliffhanger.
They will be LOOKING for your email when it comes. If they miss it, they'll contact you. It's the perfect opportunity to have your support suggest they move you to the primary box so it doesn't happen again.
3. Write series (part 1, 2, 3)
Create emails in a series with part 1, 2, 3, 4, and so on. If you got message #2 and #4…you'd want to know where in the world #3 went!
This is all about making your emails useful to your audience. Make them something they look forward to receiving…not like all those sales emails being sent by everyone else.
4. Scarcity in Offers
The one negative is that subscribers may put off opening emails in their promotional tab until later. And we all know what happens when it gets put off. It likely gets forgotten or deleted in mass.
Consider adding more offers that are scarce in time frame. If they don't open the email in time, they miss out on the offer. Your best sales days will almost always be the last day before a deadline. Use deadlines more often.
5. More Frequent Emails
Mailchimp recently reported they reviewed the open rates of emails on their system. The average open rate before the change for Gmail users was just above 13% for weekdays. After the change, there was a noticeable drop in open rates to just about 12%.
That's a pretty small drop, and some of it could easily be attributed to the system being new and subscribers not being able to find their emails.
The easiest fix is to simply add one more email a month. That will make up for the drop. And you'll see an increase in your open rates with more frequent emails…as subscribers start expecting them more often from you.
Even if Google does relegate you to the “promotional” category, you can brand your emails as something they look forward to receiving instead of just another promotion.
Find out how here in my new course Autoresponder Alchemy
Your Marketing Coach,
“The Internet Lifestyle Mentor”
Earn More. Work Less. Enjoy Life!
Can you see why I love this guy?
Let me remind you about Terry's Marketing Mentor Program, so you can see if it's right for you.
In my opinion, this is for people who have already gotten past the initial hurdles and are ready for some serious butt-kicking.
Should you buy it?
NO. I would not recommend it for you if you're brand new and don't even have a blog or list yet.
YES! – If you're already building a list and you have a product under your belt and want to learn more about running a profitable business – then this can DEFINITELY help you to grow your income.
Here's the link to check it out again, if you think this is something that can help you.
I love how Terry doesn't just call this article “How to survive in the day of Gmail tabs” but instead “How to Profit with Gmail tabs”. 🙂 Clever.
One of the things I'm going to experiment with is an idea that I learned from my friend, Deb Drum, which I'll have her share over here in the next week or so – or possibly make this topic another Expert Briefs discussion – if you're interested.
- What do you think about the new gmail tabs?
- Got any questions for me or Terry?
- Want more on this topic?
Let me know in the comments below.
PS. If you are not ready for the Mentoring Program, check out Terry's free reports here -> Terry Dean's Internet Lifestyle Manifesto
PS again. Terry and I are not related nor married, by the way, in case you were wondering. (People ask all the time.) 🙂