Comments on: Marketing Monday: Is ‘Viral’ Really all you Need? (ie. Moon Party Video)

By: Shannon

Shannon — Tue, 24 Jun 2014 00:17:25 +0000

It’s so funny.

And because it’s viral it will work just fine. And really this is about brand awareness, not about the actual buy the Hello Flo stuff.

They are laughing all the way to the bank.

By: Augustus

Augustus — Mon, 23 Jun 2014 23:27:08 +0000

Some years ago, I was a member of a magazine promotion commitee, it’s a new magazine so we had to make the brand go popular, we couldn’t think of a better idea to kick start the whole thing, so another member suggested that we shove our flyers down people’s throat, such that whereever they look, our logo would keep splashing on their face, it was a little bit expensive (creating the logo and printing colorful flyers, and pasting them around) but it was very effective, what we did basically is create the logo and added our websites and contact details, no information about who we are or what we’re offering, it brought in tons of visitors to our website (although the visitors weren’t targeted) we still had a bite of our own.

In essence, it’s actually not about having millions of views, it’s about giving people a reason to type of the name of your company on Google because they want more information.

Thanks for sharing this Nicole.

By: Susan O'Dea

Susan O'Dea — Mon, 23 Jun 2014 23:05:00 +0000

I thought the video was very clever and very funny. I agree there was no call to action, however after reading your thoughts…they are very sneaky!

The video is funny…but it has also made us talk about it and we want to find out the “who, what and here”!

So now HelloFlo is in our heads and perhaps all the views is due to people watching it twice to see the name at the end again. 🙂

By: Kelly McCausey

Kelly McCausey — Mon, 23 Jun 2014 21:47:34 +0000

In reply to Nicole.

Doesn’t it seem like ‘the higher the marketing budget – the more aloof the plan’?

I sure don’t get it!

By: Nicole

Nicole — Mon, 23 Jun 2014 21:33:30 +0000

In reply to Kelly McCausey.

I’m just surprised that they invested all that money into a marketing piece with no real call to action.

Where should I go and why? What’s in it for me?

As their ideal client (I’m assuming, since I’m the right demographic and I buy things online nearly every day…) I totally missed it.

Curious to see what others say, too. 🙂

By: Kelly McCausey

Kelly McCausey — Mon, 23 Jun 2014 21:22:47 +0000

LOL! When the girl shrinks away from her mom’s hand at the end – that’s awesome!

Ok, when I watched it it says ‘Visit HelloFlo’ at the end (not ‘Visit HelloFlo.com’) and I think it says a lot about how our media culture has come to expect a website invitation at the end of everything. Anybody who WOULD use a website would probably think to add the dot com – or they’ll just Google it.