Social Proof.

Definition from wikipedia.org: Social value of unfamiliar people is ambiguous and requires a lot of effort to assess accurately. Given limited time and motivation, other people will often evaluate others based on how surrounding people behave towards them. For example, if a man is perceived to be in a company of attractive women, or is associated with them, then his perceived social value and attractiveness will be perceived to be greater. The implied cognition in this case would be “All those girls seem to really like him, there must be something about him that's high value”.

If he is seen to be rejected by many women, his social value will be judged negatively. The implied cognition is then “I just saw him being rejected by many women, there is probably a good reason why they don't like him”.

What does that mean? Well, I can say all day and night that I'm a fantastic internet marketer and a fun person to know. However, would you believe me? Maybe or maybe not. If you hadn't gotten to know me yet, then probably not.

BUT… if others who you really respect say it, then you are more likely to believe it.

Look at the kinds of social proof you can get in just 2 days on Twitter from amazing people –

http://twitter.com/WillieCrawford/statuses/1716302479 @WillieCrawford

http://twitter.com/KenMcArthur/statuses/1711791037 @KenMcArthur

http://twitter.com/nicheprof/statuses/1690507887 @nicheprof

All of these are public and are up on Twitter for all the world to see…

Are you using Twitter to its full advantage? When someone says something nice about you, are you putting it up on your website? You can darned well believe these are going up on NicoleDean.com! I'd be foolish not to put public comments like that from people who are respected, known, liked and trusted on my site.

Go back through your Twitter history and see how you can repurpose Twitter comments that people have made about YOU. There is so much more to Twitter than just “chatting”.

My 2 cents for the day.
Nicole

PS. Follow me on Twitter: @NicoleDean