Those are two important things that I feel are essential.

1. It's growing at least some.  For instance, you probably don't want to start a website about the Apple 4s. It's past its time and is not a growing niche.
2. It's a niche where people spend money. You want people who have their wallets open, sitting right next to them as they sit down at the computer and they're searching to buy, not just people just looking for lots of free information.

Let's talk about one niche that meets both criteria (and may be a niche that you want to start a blog around.)

This is one that is both GROWING and also is one where people are spending more.

What is it? TOYS for kids.

My friend, Tiffany Lambert is a PLR seller and is actually involved as an affiliate marketer in this niche so she put together some sexy content that she knows your readers will eat up that you can create a quick profitable blog with.

You can check it out here -> PLR Article Bundle Toys

Hint: If you aren't interested in this niche, you might consider it as a starter blog for one of the kiddos in your life. Got an entrepreneurial niece or grandson? Help set them up with their own toy blog.

So what do you need to do to make money in this niche?

1. Find a domain. Tiffany has a video with tips here:

2. Install a simple WordPress blog using the theme Twenty Ten (unless you prefer another one). Don't get all stuck trying to make the site fancy as you'll have pictures of the toys and possibly some videos. To be totally honest, toy buyers are on a mission – and they want information, not aesthetics.

3. Don't worry about going through and uploading all of the content that you bought all at once. Depending on how much time you devote, just go through a bit at a time, uploading each article to your WP blog and scheduling it. That video above also shows you how to add your affiliate links to the blog posts.

4. Once you upload it, do the following socialization once:

• Tweet it on Twitter,
• Pin it to Pinterest (create a hot toys for 2015 board),
• Post it to Google Plus,
• and if you want to, start a FB group for best toys for kids and post it there.

5. If you want to, look for Amazon plug ins that help add to sales. Fresh Bundle Master is one that people like because it creates a bundle right on your site and the parent can add all items to their cart. There are all kinds of plugins that add to the commissions.

6. Throughout the year, put your site on a schedule for adding new content. You could add 1 review daily, 5 a week, etc. Look for toy PLR content to add because all you have to do is either use it as is or add a short intro to it.

7. Consider making some unboxing videos as your toy site takes off. This is where you buy a toy and unbox it, discussing the features right on camera. Did you know the HIGHEST earner on YouTube for ad revenue last year was a lady who did nothing but unbox Disney toys? She earned almost $5 million on ads alone.

Don't worry about building a list with this niche or cross promoting. It's all fun and easy peasy.

Every month – every year – that you add more content to your toy site, you'll see more commissions growing. TRY to do it year round, not just at Christmas – because people buy toys for birthdays every day of the year.

If you're ready, check out the PLR here.

What about how to make the PLR unique so that your site is totally different than the other ones using it.

Here are some tips for Giving Your Toy PLR a Fresh Twist.  

1. Take a snippet from each review and compile it into a “top” or “best” list. For example, if you buy a pack of Star Wars Toy PLR, take a quick summary from the article and make a “top 10 Star Wars Toys for 2015” list.

2. Pit one toy against another, making one long review. Let’s say you buy a pack of electronic toy PLR – you can do a comparison of one against the other, with a title that reflects the battle between the two.

3. Use the PLR as something you’re against, and offer something better. So let’s say you get a PLR review for an RC car and you happen to know there’s one that sells better. Go through it, quoting it as curated content, and offer your own opinions (and recommendations) between the paragraphs that were written for you. So if they say, “This is the best RC car for ages 5 and up,” you might say, “While it may be possible for a few 5 year olds to control it, I feel this other RC car is more suitable for all kids in that age range.”

4. Infuse some personality. Try to create a theme or slant for the review series, too. You can even use humor, and make it a series of, “Top 10 Toys Parents Will Fight You for in the Toy Aisle This Christmas.” We all see the news – the horror stories – so you could be a little tongue-in-cheek about it all.

Here's your shortcut:  Grab this Toy  PLR and get started.

Warmly,
Nicole Dean

PS. Thank you so much for reading.

EasyPLR.com – PLR Content for your Blogs, your Products, and your Business

Over at EasyPLR.com I'm running a 50% off sale (see coupon below) for Black Friday so you can stock up on content to make blogging faster and easier. Be sure to use the coupon during checkout and you'll knock 50% off before the payment screen.

Click here to shop
Use Coupon: THANKS
50% off
Expires Sunday, Nov. 30th at midnight

CoachGlue.com –  Business Finances Kit 

Dealing with finances can be a pain – both as an emotional drain and a huge time suck, too. This is true especially if you have to start from scratch in tracking the essentials – like how much you're earning as a CoachGlue.com affiliate. (Hint, hint.)

BUT I have good news!

We've got a package that will make your life so much easier and you can grab it for a song. (See coupon below.)

In it, you'll get 11 Checklists and Forms, including:

• Business Basics Checklist – to ensure you have all of the documentation, systems and procedures in place to manage your business finances.
• Contractor Information Form – to manage your contractors’ contact and other information
• Monthly Expense Checklist – to track your business expenses each month
• Partnership Checklist – This doc will help you to protect yourself if you’re considering a Joint Venture project.
• Charitable Donations Workbook (excel)
• Expense Budget Workbook (excel)
• Income Snapshot Workbook (excel)
• Month-to-Month Trending Workbook (excel)
• Travel Expense Workbook (excel)
• 2 Different Affiliate Income Tracking Workbooks (excel)

Click here to grab it.
Use Coupon: organize
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Expires Sunday, November 30th at midnight

The Selling Family – Amazon FBA Training

My smart friend, Jessica Larrew, is KILLING it with Amazon FBA stuff. If you're dabbling or interested in dabbling, be sure to grab some training while it's all 50% off. (See coupon for savings.)

Click here to shop.
Use Coupon: BF2014ACG
Expires: 12/4/2014

Pay Once and have Stock Photos for LIFE!

People do judge your credibility (and sharability) by appearance.  I use a lot of stock photos in blog posts, on social media, for powerpoint presentations, and also for ecovers.

For this weekend only, you can get access to over 6200 stock photos for one price and NEVER pay again.

Grab this amazing deal here and never buy stock photos again
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Look at more Success T-Shirts at zazzle

Use coupon: ZAZBLACKDEAL
Today (Black Friday) only.

Competitors into Profits Course with PLR Rights

My friend, Alice Seba, created a really good course about how to cooperate with your competitors for increased exposure and profits. She's selling it for a limited time. So, be sure to check that out if you're interested in personal or PLR rights.

Grab it here
No coupon needed. Price increases from $17 to $47 on December 3rd.
Expires: December 3, 2014

Jason Fladlien Better than Black Friday Sale

The guys at Rapid Crush always do a huge Black Friday sale on their popular plugins and training courses. Stock up and save.

Shop here
No coupon needed.
Expires: Monday December 1st at 12 midnight pacific time

I'll be adding to this page this weekend, so watch your email for updates.

Talk soon. I hope you find some great tools and training that you can use to grow your business.

Warmly,
Nicole Dean

Friday is the day where I often give you free content that you can use on your blog. Hurray!

So, what do I have for you today?

Free Travel PLR Articles

They include:

• Best Family Beach Vacations
• Family Camping Fun
• Romantic Weekend Getaways
• Time for a Family Road Trip
• Top 5 Kid-Friendly Destinations

Click here to get the FREE PLR Articles.

If you're looking for more travel content…  there is a super special offer on the download page to get 10 articles for only $2.

 If you've got a blog that reaches people who are interested in parenting or travel, I hope these inspire some great blog posts for you.

Warmly,
Nicole Dean

PS. We have a few packages of Travel PLR at EasyPLR.com, too worth checking out…

 Get Quality Travel PLR content here.

Friday is the day where I often give you free content that you can use on your blog. Hurray!

So, what do I have for you today?

Five Veggie Recipes (including 8 Photos)
with PLR Rights!

They include:

• Grilled Eggplant with Fresh Herbs
• Oven-Baked Summer Squash Fries
• Simple and Delicious Vegetarian Dinner
• Sweet Maple Green Beans
• Simple Grilled Fennel

Click here to get the FREE PLR Recipes.

Thanks!

Warmly,
Nicole Dean

RECOMMENDED RESOURCE: If you're looking for more beautiful photos of food and top-notch content… 

please check out my friend, Trish's site: Kitchen PLR Content.

Examples:

This week, Dennis Becker invited me to do a hangout with a few of his friends to talk about using PLR in your business.

The guests included people who USE PLR and a few who SELL PLR, too.

You can watch the entire hangout here.

The panel consists of –

• Connie Green
• Dennis Becker
• Justin Popovic
• Garry Sayer
• John Paduchak
• and Me!

This recording is an example of the cool people who hang in Dennis' group over at Earn1KaDay and part of the reason why I'll be going to Vegas next month for his event.

Want to grab some great PLR?

Check out www.EasyPLR.com and www.CoachGlue.com (the “Instant Expert” section comes with PLR rights)  – those are mine.

I hope you enjoy it.

Warmly,
Nicole

Alice is a long-time business acquaintance turned friend.

She’s in the PLR business as well, and specializes in -> Step-by-Step PLR Bundles with Photos and Screenshots but she has so much more, too.

Today she's here to answer questions about how to use your PLR Articles to generate traffic.

Here's Alice.

Using PLR Articles to Get Traffic

by Alice Seba

QUESTION 1:  Is rewriting PLR necessary in order to get traffic from it?

No, definitely not.

I actually find it a little bit bizarre that people spend their hard-earned money on some quality PLR content and then either spend a lot of time or even more money to have it completely rewritten.  Not only does rewriting suck up a lot of resources (time or money), it also diminishes the quality of the content you paid for in the first place. A sentence by sentence rewrite (which is what most people do) will rarely come out better than the original content.

And all that aside, it’s just not necessary.

I do agree that in most cases, publishing PLR content “as is” is not your best strategy, but there are still things you can do to customize PLR and make it stand out from everyone else…without rewriting everything.

Here are a few things can do:

• Add your point of view to the content. Your readers are most interested in what you think about a subject, so let them know.
• Insert examples and case studies. Your readers will absorb your content better if it includes examples they can relate to or real-life case studies.
• Add statistics, facts and quotations. All these types of content add credibility to your content and a great quotation gives them something to ponder.
• Add images, video and other visual elements. These type of additions not only capture your visitors eye, they also enrich the experience and make your content more meaningful.
• Put together a worksheet, graph, spreadsheet or anything that helps your reader understand or use the information more effectively.
• Add links to relevant products and resources.  Part of being a great source of information is providing your readers with further help they need…and you can even attach your affiliate link to it.

Now you don’t need to do each one of these things for each piece of content and it’s true that these customizations take time. However, these customizations add tremendous VALUE to your content and make it possible to draw in more traffic through word of mouth, social sharing and more. When you put all your efforts into rewriting, at best you come up with a comparable article to the one you started with and at worst, you end up with an inferior version…so where do you think you should spend your time?

QUESTION 2: Can I buy PLR that is already optimized for search engines?

Now and then you’ll come across a PLR seller that claims their content is optimized for search engines. Unfortunately, SEO-optimized PLR is a fairy tale. Unless the seller is selling to one person only (YOU), you cannot publish that content and expect a flood of search engine traffic.

But please understand, I’m not sure suggesting that if someone says the content is optimized it’s not quality content. It’s possible that a very good writer had the mistaken notion that they could optimize one piece of content and then let a bunch of people publish it as is for search engine rankings. So don’t dismiss “optimized” content out of hand, but do realize that if you want search traffic, you have to do your own optimization.

Think about it. If 30 people publish the exact same article targeting the phrase, “pink poodle bows,” do you think that all 30 people will get to the top of the Google listings? No..it’s pretty much impossible.

What you need to do instead is conduct your own keyword research and optimize for a keyword phrase you choose. You can use tools like wordtracker.com or even Google’s keyword tool at https://adwords.google.com/o/KeywordTool. If you use WordPress, a plugin like WordPress SEO by Yoast can help you more easily optimize your posts.

If you need a little SEO checklist, here’s a short version of things you should be doing:

• Look for a highly targeted keyword phrase that will attract the type of traffic you’re looking for the content piece. Look for a specific phrase that has a decent amount of searches, but isn’t too competitive.

Once you have your phrase, you can include it in the following places:

• Title tag and headline for your article.
• Subheadlines
• Body text of your article
• In ALT tags on your images
• In the description tag

…to mention a few things, but do be natural. Over-optimizing is even worse than not optimizing at all. Be descriptive and present great quality to your readers and you’ll do well. And don’t forget your content has to be out there for search engines think it’s valuable. Links coming to your website and shares on social media sites all go toward improving your search engine rankings.

QUESTION 3:  What’s the most important thing people should focus on when it comes to growing traffic through PLR?

The focus should always be on quality first, but even if you have the best content in the world and do nothing to get it out there, it’s not going to be worth your while.

So, to simplify the answer, I’d say focus on quality first. Then promote the heck out of your quality.

Here are some ideas to help you with those two things…

Quality: Only purchase good PLR. Don’t publish something you wouldn’t be proud of. Add some personality to your content by adding examples, case studies, images and other things that will make your content stand out. Listen to feedback from your readers and pay attention to what they like. And of course, always publish more of what they like.

Promotion: Unless you have a website that has a ton of subscribers and you’re already a Google-darling, you have to bust your butt to get your content seen. The nice thing about using PLR is that it saves you a ton of time on the creation side of things, so you can focus on the promotion. Always publish your content to an RSS feed, share it with your mailing list and social media followers and link to your new content from other relevant content. Those are just a few of the many things you should do on a regular basis. As your following grows, the less active work you have do to promote your content, but when you’re just starting to grow…you have to work it and work it hard.

PLR really does provide website owners with a headstart on growing their audiences. Use that content wisely, enhance it and tell everyone about it.

Learn How to Profit from the PLR Content Sitting on your Hard-Drive:

Alice Seba and Melody Spier offer an incredible education opportunity to help you us PLR to grow your business.

If you want to learn how to publish PLR more quickly, build your list, grow your traffic and even sell more products, definitely check it out:
Click here to Learn How to Profit from your PLR.

These ladies have put together detailed tutorials and they’ll even help you each step of the way. Sign up by March 28 and you’ll be invited to 2 bonus group coaching sessions AND you can even knock $10 of your tuition by using the following coupon code…

Coupon Code: nicolesfriends
Discount: $10 off
Expiry: Thursday, March 28, 2013

Get in soon, so you can get the additional savings and group coaching opportunities. It’s well worth it.

It's Your Turn.

What questions do you have about using PLR to get traffic to your sites?  Suggestions? Frustrations?

Let us have it.

I'll be back with more soon.

Warmly,
Nicole

Recommended High Quality PLR:

• Alice's DIY PLR – Grab it here
• EasyPLR – by Nicole

PS. Here's a video that I recorded awhile back about how to customize your PLR for your blog:

As you can see, Alice and I are pretty much in agreement. I hope you enjoy it.

This week I asked our panel of experts a question that I get asked often from Virtual Assistants, Coaches, Authors, and Infoproduct Sellers…

“How do you decide how to price your products and coaching and what
if any struggle did you come through to charge what you're worth?”

I think you will like the responses.

Terry Dean of My Marketing Coach says:

I have to admit that pricing is one of the toughest issues we face in marketing.

Here's why. Price too low and you devalue what you offer. Some of your potential best clients might not even take a second look at the offer because the low price denotes low quality. In addition, you might not be able to pay for the advertising (both “free” and paid advertising have a cost of either time or money).

You can also price yourself out of the market you're serving. If you're delivering Walmart services, you can't expect to receive Saks or Nordstrom prices.

And the lowest price doesn't even mean you get the maximum sales. For example, I've tested products at $47, $67, and $97 several times. In all 3 tests where I ran these price points, $67 performed best for me…both in quantity of sales and profits from those sales. Yes, more people purchased at $67 than at $47.

Does that mean you should run out and price your product at $67? Of course not. That was for my audience and offer. It simply means you need to keep your eyes open to pricing. Lower is not immediately better for sales, profits, or the results your customers receive.

When I started out, my tendency was to undervalue and underprice what I was offering. It wasn't until I started networking with others who asked a fair price for the value they produced that I realized the mistake I had been making. I consistently undervalued what I offered…and honestly I still make this mistake regularly today with my products.

Here's an exercise everyone reading this should practice today. Buy a Robb Report magazine (or get one at the library).

Read it cover to cover. Look at all the ads. How does someone advertise a cooler for $1,200? What do they say about it? What benefits do they share? How is it unique?

Then look at the ads for the $25,000 watch, the $47,000 German Shepherd, or the $350,000 car.

What words do they use to describe them? What do the company logos look like? What about the other photos they feature?

Program your mind for real value, instead of just cheapest price.

What customers really want is for you to provide them with the benefits they're seeking. Sure, price factors in, but a product that can't fulfill their desires isn't worth it no matter how low the price.

Also think about which customers you most want to attract. For example, I would never do “cheap” coaching. One-on-one coaching with me is a minimum of $500 per month. That's not anywhere near the highest. In fact, it's the lowest I know of for someone with my experience and client base.

It's not cheap though. I know the value of what I offer…and what it can do for someone's business.

I also know the clients I'm trying to attract for direct coaching. They either already own an online business and want to increase their profits from it. It's simply an ROI purchase for them. Or they have previous experience owning or managing a offline business (such as a middle level executive). They know the value of coaches and consultants.

I'm not trying to attract brand new beginners for one-on-one coaching with me. That's not as entertaining and thought provoking for me as working in all these different businesses and maximizing their profits.

Now onto specifics for your product or service. The best way to judge where to start your pricing is looking at competitors who are paying for advertising. Don't base your prices on companies which only use affiliates or social media. They often don't do the numbers like a PPC advertiser on Adwords would do.

What are the competitors on Adwords charging for an equal product to what you offer? What about those in industry magazines?

You can use sites like Alexa.com, Compete.com, and others to judge the demographics of their website and make sure it's the same audience you want to attract.

Their prices give you the starting point to work from.

If you want to learn from Terry, but can't afford his $500/month coaching prices, be sure to check out Terry's Mentoring Club which is pretty awesome.

Kelly McCausey of Solo Smarts says:

The issue of pricing hasn't left my mind once since it was brought up late one recent night at NAMS 9. I was confronted with the truth that I haven't been charging what I should for a long time. It's not even like it was the first time I've heard it, but this time, I was ready for it. Ready to accept it and ready to act.

I worried some clients might panic, or worse yet – think I was getting too big for my britches. This fear turns out to be unfounded.

Since announcing my product and coaching rates are increasing soon, I've only received encouraging responses. A few have gone out of their way to tell me they know they've been getting a bargain.

As one gal put it, “I've been dining on steak but paying for a burger.”

It is great being appreciated and the input has helped get my head straight.

My homework this week has been to develop a repricing plan. I had to choose my new prices and decide which products will go through an increase first. It will be a two month process rather than a one time price jump. This gives my community a chance to act on old prices, gives my affiliates a chance to promote special bundle offers and through it all my business will gain a boost from all of the buzz and activity.

Pricing isn't a science. What we have to sell isn't measurable by hourly rates or physical weight. We can under price ourselves by underestimating the value of our products and we can overprice ourselves my overestimating our market's willingness to spend. Ultimately for me, I'm listening to what my people say and making decisions that take it all into consideration. I won't be the most expensive steak on the block, but I won't be mistaken for a fast food burger either.

That said, now would be a great moment to tell you that my One on One Coaching prices are heading for a significant increase in just a couple of weeks

Learn More from Kelly at Solo Smarts.

Bob Jenkins of Power Profits Mentoring says:

Pricing is the #1 problem barely-making-it coaches have in their business right now. Here's how I've learned to handle it.

First, I hired mentors along the way who have helped me “see straight” in regards to pricing. Specifically, the mentors who helped my mindset over the last few years have been Nancy Marmolejo, Adam Urbanski, Kevin Nations, and Therese Sparby. Today, one of my favorite areas to coach people around is their own sense of value in determining their prices.

Through their help and the feedback I got from my coaching clients I realized a number of ah-has.

Pricing by the hour discounts the amount of experience and expertise I'm bringing to the table. Instead, by focusing on the value of the benefits I provide to my clients, and the results they get through working with me, I can set a fair price that both of us can get excited about. I think of this as basing my prices on output instead of input.

Next, being the “low-cost leader” doesn't help build a reputation for quality. In fact, people's expectations of the work I do is impacted by their first impressions – i.e., how much does it cost.

Another problem with having the lowest (or lower) prices is it typically brings in clients and customers that don't value my experience and expertise, but more importantly, they don't value their own experience or expertise. When I charge higher prices than my competition, I'm typically attracting clients and customers who recognize that THEY are worth the extra investment. They are also more committed to their success and seeing a return on their investment at a quick pace.

The biggest challenge I had to overcome in my mindset was realizing my customers are completely different than me. For the first few years in business I priced my products and programs based on my history as a teacher, and subconsciously believing that all my prospective clients were living on a “teacher's budget.” That shift helped me approach sales conversations with more respect for my client's vision and goals, and less focus on their current circumstances.

Final note – I encourage my clients and anyone who is struggling with pricing to take action and revise later. Whatever your price is now, increase it by 25% immediately. Make a few sales. Then bump it up another 25%. Make a few more sales. Bump it up another 25%, etc. Do this until your conversions drop. This focus on price elasticity (cool economics term) will give you the freedom to raise your prices according to value and market response.

Want to learn more from Bob? Check out: Power Profits Mentoring

Melissa Ingold of Special Reports PLR says:

I think this is one of the biggest struggles that people have in business, and it all goes back to fear. They’re afraid no one will buy, or their existing customers or clients will complain or leave them, they’re afraid of getting too big, and they’re afraid people will find out they really don’t know what they’re doing. So they price their products and services so low they barely make a profit.

But what I’ve seen time and time again, is that if you charge what your products and services are worth, it increases the value of them in the eyes of your market. See, if your prices are too low, people will wonder why, and they’ll think that maybe you’re not very good at what you do, or your products aren’t very good.

I recently opened a 3 month coaching program to just a few people, and originally I was going to price it at $397 because I figured I hadn’t done one-to-one coaching in a while. But then I was like, no way, that’s too low for the value I’m giving. So I charged a $1000 and filled all the openings in just a few days.

The same with my PLR. Some people might think it’s outrageous to charge $47 for a package of PLR when so many people are practically giving it away these days. But what happens is (and I know this because customers have told me), those people go and look for cheaper PLR places, and that’s cool because we all want to save money where we can, but then they come right back to me because they just couldn’t find the same quality elsewhere.

When it comes to products, people are willing to pay more money for quality. Just like the shoes and clothes they buy for their kids, they’ll spend the extra money to buy the brand name quality items they know are going to last the entire school year.

So you have to show your potential customers and clients the quality they’re going to get. And that goes right down to the graphics you use on your sales page – don’t create this awesome ebook and then skimp on the ecover. If the ecover looks like crap, then people automatically think the product will be crap too – it’s just the way it is.

If you want to offer coaching, show them the value they’re going to get for their investment. Take the time to create a package(s) that outline everything they’re going to get, the benefits for them, and what they’re going to walk away with at the end of the program. Then when they see the price tag, they won’t run away, instead they’ll feel like they’re getting an amazing deal. People need to know exactly what they’re going to get for their money, so make it easy for them to say yes.

The same goes for services. You can’t just say, “Oh, I do writing, and transcriptions, and this and that”, you have to create packages that tell them exactly what they’re going to get for their money and how the package will benefit them. Will they get more traffic? Will they be able to release info products faster? Then tell them that! When you can show high value, you’ll be confident in your decision to charge higher prices.

Check out Melissa's Available PLR here: Special Reports PLR

Ronnie Nijmeh of PLR.me (< -click for a special free offer from Ronnie) says:

Instead of asking of “how much can I charge?”… I reframe that question to become: “how much value can I add?” and it changes the whole game.

$1,000 for a hamburger might seem ridiculous, but $1,000 for a new model second hand car might be a steal.

My #1 tip for you:

Don't compete on price. Compete on value.

Don't be the bargain basement seller. It cheapens your products and brand… and causes a flurry of doubts in the mind of your clients.

That's why I find pricing to be as much an art as it is a science. It's about balancing expectations with finances.

Another piece of the pricing puzzle is to have several price points for your funnel. The best way to explain this is to give you my Funnel Mapping Worksheet that's from my Expert Publishing System course. Sample price points are inside, which will be very helpful for those who want to see specific prices.

Long story short… I always have products at the low ticket tier… $4.95, $7, $17. This is to lower the barrier to entry and get clients to say “yes”. Once you get that “yes”, it's a lot easier to get to another “yes,” which is where you get into one-time-offers (OTOs), mid-ticket products, upsells/cross-sells, high-ticket offers, and membership options.

I know that there is always – ALWAYS – a loyal audience who's willing to invest in themselves and their business at the high ticket. For me, that means $500+… It's not unusual for me to offer $2,000 and $3,000 price points for a very select few who are a great fit. They happily invest because the value I offer for the price is so astounding.

But again, the number itself doesn't matter. You always have to angle your pitch on value, not price.

Ask yourself: “Is the value greater than the cost?” Because if so, then you've priced it just right.

If not, then stack more value. Here's my shortcut to add value:

1. Add additional mediums to the offer – audio, video, checklists, worksheets, mindmaps, presentations, etc

2. Add additional access to you – individual coaching, group coaching, live event tickets, etc.

3. Add services – done-for-you, installations, etc.

So those are my pricing tricks. Simple, but very effective.

Nicole Dean of .. here! .. says:

Wow. Once again, I am amazed by my smart friends.

Pricing can be a huge issue, so I really enjoyed reading their insight. Between self-esteem/confidence issues, not understanding what your market wants, and basically knowing how to write copy that sells – there are definitely a lot of factors at play.

Because we're selling digital products and the info in our heads, I feel that setting your pricing is something to me that can feel so arbitrary. It's not like selling a house where you can clearly see the area comps and add up things like 4 bedrooms, granite countertops, cul de sac, good schools, and a pool. Digital stuff is harder. At least it is to me.

For instance, should I charge 99 cents or $9.99 for my Kindle book?

Well that depends on a few factors.

• What are my goals with this book?
• Am I using that Kindle book to generate leads for my business and get exposure? Or is its primary purpose income generation?
• Is it information that naturally leads people to transition into a program of mine?
• What's that market look like as far as what is selling and what's not?
• Does pricing cheaply reflect poorly in this instance or make me seem more accessible?

These are definitely things to know and understand.

My friends pointed out a lot of issues that I had planned to talk about, so I'll summarize a few of their points.

Product A & Product B – Same Product, Different Price

We see this all the time in the PLR products that we sell.

We can have two customers buy the exact same PLR product.

The two customers have the same content. Yet one sells it for $15 and struggles to make sales while the other sells it for $500 over and over again.

Why?  The only difference is in how it is being presented on the sales page.

The hook, the value, the results, your credibility, the proof.

If you have all of those things in place, your product's perceived value starts to increase to potential clients.

Heck, even the title of your product or the cover can make the difference between whether you can charge $5 and get nobody to buy verses charging $47 while making sales hand over fist.

I have one more thought that I'll share before I turn this over to you.

Membership sites.

One area where I've had success is in scaling up my membership site prices slowly. For instance, when Melissa and I launched PLR Toolkits, we offered it as a low price for 24 hours to fill in spaces quickly. This works well for me, for a few reasons.

1. We can get members quickly – so all expenses are paid and were immediately in the black. We see a profit from day one.

2. Member retention increases. Because those first members got in at a low price, they know if they quit, they have to rejoin at a higher price. So by scaling, it makes people think twice before letting their spot go.

3. We normally raise prices several times. This gives us the opportunity to mail several times to let people who missed out know that they can still get in before the NEXT price increase. So, there is a built-in reason to promote regularly as the membership numbers are building.

That's something that I've done on a few membership sites and it works really well for me and for my clients that have used this method, too.

Share your Thoughts, Please.

As a person who sells products online – and buys them, too – I'd like to know your experiences.

Thank you so much for stopping by.

Warmly,
Nicole

Why? Let me count the ways…

1. She is first and foremost, becoming one of my dearest friends, just because she's fun to be around. She makes me laugh.

2. Secondly, she is one of the people on this planet who just makes the world a better place on a regular basis through her local Rotary club.

3. She GRABS life by the cojones (sorry guys) and just lives her life with gusto. As I write this, she's in Finland. Tomorrow, she'll probably be riding a camel or something. She just goes and goes.

4. She's an animal lover and she donated money to an animal shelter in my Eddy-puppy's name after he passed.

5. She sent books to my kids as a gift last summer.

6. She's a survivor. I'm not even talking about the fact that she's had cancer several times and beat it – but that she has faced many many obstacles in her life that appear to be insurmountable. But, Connie just powers on. (Thank God!)

7. Having been a homeless kid, she donates backpacks and supplies to help kids who do not have a home.

8. She made a donation to support me when I decided to host an orphan, and then has continued to support me emotionally through my entire adoption process as it's unfolding.

9. And, she's just about the most thoughtful, genuine person I've ever met.

Shall I go on?

Actually if I had only two words to describe Connie, they would be LIVES and GIVES. (Connie – I hope you like that!)

And.. that's BEFORE I even start talking about how smart she is and how much I respect her as a businesswoman.

She also happens to be a darned smart marketer. Plus, on a much more selfish side of things… she's also ALWAYS one of my top affiliates, promoting my stuff consistently.

That's me on the left, our friend, Paul Taubman in the middle,
and Connie on the right.

So what's my point? When Connie sends me an email, I open it.

And, when Connie asks me for something, I do it.

Connie says “Hey Nik, will you write a Forward to my book?” I say “Of course!”

And, when Connie says “Hey Nik, will you be on my podcast?” I say “Most definitely!”

Well, we recorded that podcast awhile ago, and she published that podcast a few weeks ago, while I was still traveling through Europe. I promised her that I'd share it here, as well, so that you all wouldn't miss it.

So… here it is:

If you like what you hear, be sure to check out the resource at the end of this blog post. You can never go wrong learning from Connie.

Recommended Resource:

You can eavesdrop in while Connie coaches her friend to $10,000 per month. And, the best part? You don’t have to pay the big bucks for private coaching.

Listen in while someone else makes the mistakes – so you don’t have to.

Check that out here: Listen in on Connie’s Private Coaching Here

Resource Mentioned in this Call:

Easy PLR – Where you can get awesome content for a great price!

Want More Podcasts like this One?

I hope you enjoy this podcast. Remember, you can access all of my previous podcasts on iTunes:

If you want to hear Connie's story – check out this podcast where I interviewed her. Connie Green Spills the Beans.

Warmly,
Nicole Dean

Alice is a long-time business acquaintance turned friend.

She’s in the PLR business as well, and specializes in -> Step-by-Step PLR Bundles with Photos and Screenshots but she has so much more, too.

She shares one of the most comprehensive lists of how to use your PLR Content that I've seen. I'll be back soon! Miss you all…

Here's Alice.

How to Use DIYPLR Content

by Alice Seba

While Nicole is still neck-deep in adoption paperwork and is getting settled back in after her long trip, she asked me to step in.

Nicole asked if I would share some ideas and examples of how to use DIYplr. I know Nicole is always kind enough to sing the praises of DIYplr, but if you're not familiar with us, perhaps I should explain.

We specialize in creating illustrated tutorials in a variety of subjects and providing other useful tools like slide shows, tips lists and more for our customers. The idea is that we give you the nuts and bolts of high quality content that you can incorporate into your own unique business. Instead of giving you the “business in a box” type of PLR (which absolutely has its uses), we give you stuff that you can incorporate into your business…almost seamlessly.

So let's look at some examples of the types of content we provide and all the wonderful things you can do with them…

#1 Step-by-Step Tutorials for Tools, Software and Applications

We offer a variety of these types of tutorials that show your readers how to use popular tools, software and applications. Whether it's Autoresponse Plus, running apps for mobile phones or meal planning applications for busy families, we do it all step-by-step and include a ton of screenshots.

Here's a little snapshot from our Meal Planning – Digital Style bundle. This is a guide to using the All Recipes App (which is totally awesome, by the way). :

So what could you do with this type of content?

• How to blog posts: This content is easily turned into a blog post, just copy-and-paste and insert your images. Add your own thoughts, opinions and suggestions.

• Wiki content: If you have a technology wiki or a food wiki, our content provides makes it easy to take snippets and add the information and the pictures you want.

• Info product content: If you've got a product about meal planning, here's some great stuff to add. Or simply bundle up the 4 app tutorials in this bundle, add an introduction and conclusion…and you've got yourself a free giveaway report.

• Original blog posts: If you're weary of using pre-written content that might be published elsewhere, write your own content, but just use our screenshots as a real time saver.

• Slide Shows: The screenshots are easily added into a how-to slide show. And psst…a number of our bundles actually come with ready-made slide shows. You can add slide shows to slideshare.net, post them to your blog and more.

• Videos:  Take those slides I just mentioned and turn them into a video. Add your narration or some music (YouTube has lots of free music to choose from), and you're ready to go.

• Webinars and Presentations: Because the guides are so visual, they can also be turned into presentation material for webinars or in person presentations.

• Add your affiliate links, of course!: In this example, add your links to the app store or to programs like Christine's Meal Planning Central.

Other Illustrated Guide Topics Available: Autoresponse Plus, Kindle Loader Guides (free download), Online Business Security, Make Money Online – No Marketing Genius Required, Warrior Forum, Facebook, Facebook Ads, Instagram, Social Media Integration, Running / Jogging Apps, Genealogy and Words with Friends.

#2 Recipes with Photos

Food is one of my favorite subjects, so I  might be a bit biased, but there are also so many thing to do with recipes with photos. Here's a snapshot from our Cakes & Cupcakes bundle.

So what to do with this mouthwatering content?

• Post the recipes to your blog: Easy-peasy, right?

• Pin images from your posts to Pinterest: People love seeing yummy food and repin feverishly.

• Make a cookbook…print and/or digital: You can even take the images and rewrite the recipes and add your own flair to create a Kinde ebook. Thanks to Peg Baron for that tip!

• Feed the search engines: Recipes are amazing search engine fodder because people are always looking for recipes.

• Keep the Images in a Collection: We all know it's not always easy to find the stock photo we need or they can be expensive. Grab a few of these bundles, and you've got a pretty sweet collection of images you can use in all kinds of other content.

Other recipe PLR Available: 30 Delicious and Easy Recipes

#3 Top 10 Lists and Slide Shows

Another kind of fun and versatile type of content we have available is our top 10 lists and slide shows. Everybody loves a top 10 list (whether they agree or vehemently disagree with the list) and it's the type of content people share and like to comment on.

With most of our slide shows, we provide an illustrated Top 10 list in .doc format. Here's an excerpt from the Top 10 Web Stats Programs list in our recent Internet Marketing Top 10s mega pack.

The lists can be used for:

• Blog posts: Add the text, insert the images and your ready to go. Perhaps add your own opinions and experiences for a more unique reader experience.

• A downloadable report or document: If your readers are considering a variety of web stats programs, having your handy list available will certainly help them make the right decision (so don't forget your affiliate links!).

• A script for a webinar or in-person presentation: We've also added the slide shows, so the list  in .doc format can serve as your script.

• A 10-day or 10-week series by featuring one item each day: What an easy way to stretch your content by dripping each item in the list day-by-day or week-by-week.

• Just a beginning: Add even more top resources that you think should be on the list (and, of course, remove any you think might not belong there. :-))

And each top 10 list gets a slide show. From the same mega pack, here's a little peek at the Top 10 Email Marketing Autoresponder Tools slide show.

The slide shows can be used in a number of ways:

• Brand & Monetize: Definitely add your logo and special offer…we've made a space for you to do that.

• Presentation: Use it for a webinar or in-person presentation (coupled with the list you can use as a script)

• Video: Turn the slides into a video. One of the easiest ways to turn a slide show into video is by exporting the slides as images and then importing them into a free program like Microsoft Photo Story. You can add narrations and music, if you'd like.

Other Bundles with Slide Shows Included: Email Marketing Tips and Slide Shows, Work at Home / WAHM Tips, Facebook Slide Shows, Digital Publishing (with resell rights) and the Social Media Integration Mega Pack.

#4 Tips Lists

We also frequently provide large tips lists for our customers and they usually sell out relatively quickly because they can be used in so many ways and include a ton of content. Here's a little sneak peek of our 366 Social Media Tips bundle. Each tip that is under 140 characters, includes a T beside it for Twitter, so users can easily identify tips that could be posted to that social network.

Some ideas for the tips lists:

• Schedule to Social Media: Add the tips to Hootsuite and schedule Facebook posts and tweets…or just pull up the list anytime you're one your favorite social network and copy and paste.

• Post to Social Media: Break up the tips list into categories for numerous lists. These make great blog posts, printable lists and more. For example, you could do a Top 40 Facebook Tips or Top 30 Twitter Tips list from these.

• Put a rotating “Tip of the Day” on your website: All it takes is a little script (just Google “tip of the day script”) and loading all the content in and you're good to go.

• Make a printable daily calendar and put a tip on for each day: What a great gift for some of your favorite customers.

• Expand each tip into a short article: The tips can serve as a topic brainstorming tool.

• Put a tip of the day on video: Grab your video camera and make a series of quick videos…then publish one each day.

• Slide Show: Turn the tips into a slide show…just add some images

Other available bundles with tips lists: Email Marketing Tips and Slide Shows. We also have 366 Finance Tips coming in July.

#5 Checklists

A number of our bundles also include handy checklists that your readers can reference, print and refer to over and over again. Here's a little look at a checklist from our Online Business Security bundle.

• Value boost to your information products: Checklists add great value and very useful content to information products, so add them in.

• Add them bonus download to your blog posts (and use the Kindle Loader plugin to make it easy for your readers to add the checklists to their Kindles): Readers love getting little extras to take away from your helpful blog posts.

• Expand them into a report or ebook: Checklists include a ton of starter information that is easily expanded into longer content.

• Print them out and give them away: Give them at local events, in offices that reach your target audience and more.

Other available bundles with checklists included: Facebook Glossary, Checklists & Quiz…with others coming soon.

How Our Customers Use DIYplr:

In preparation for writing this post, I asked our customers how they use our PLR and I got a few responses that might be useful for getting the creative juices flowing as well.

– Kim Castleberry: “[I] supplement my usual posts on my blog…I do similarly for new client blogs to give them a little bit of a ‘lived in' feel.”

– Marya Miller: “I use your PLR as rocket fuel. Seriously. If I have a heavy workload (which seems to be all the time) I will go through my collection of PLR to quickly glean links to resources. I use it as a research tool — it shortcuts the beginning of the research process by providing ideas, clues, avenues it would have otherwise taken me three hours to discover I need to explore and so forth.”

– James Artre: “I keep a close watch on several PLR sites, such as Nicole’s and your own, to see what type of content you are currently offering; being ever mindful of changes from one month to the next. Since any good PLR provider has already performed the necessary research to verify what is ‘hot' and what is not, then this saves me time from those duties and allows me to focus more of my energies on content creation.

Based on my personal needs/goals at the time, I purchase the relevant packages and then glean the content for: titles, leads, keywords and keyword phrases. If the content is good ‘as is' – then I simply rewrite, restructure and re-purpose the content.”

– Jeannette Cates: “I love PLR – particularly your DIY PLR. That’s the one I use the most because I am in the Internet Marketing niche. So nearly everything you publish fits somewhere in my business. I use many of the individual reports to either generate a short slide show for youtube or one of my members’ sites or I use it ‘as is' and create a PDF that I post into the Online Success Incubator, my main member site for beginners.

I’ve taken PLR and create products from it. My Pinterest Made Simple is 100% PLR – or it was till I started ‘adding' more content to it. But I started with the Pinterest 5-message autoresponder sequence and then added the special report. Now I’ve added a few videos, additional autoresponder messages, etc.”

– Marcia Ming: “I use some of the PLR as a starting point for blog posts and articles. I also have been using it to spot opportunities in the market place. I love the Top 10 series you offered recently. I am planning to create some videos to load on YouTube and my blog with those.”

The Only Limits Are Your Own

I hope this has generated some great ideas for you…whether you use our PLR, Nicole's, anyone else's or even create your own content from scratch. There is always so much that can be done with just one piece of content that provides great value to your readers.

Recommended High Quality PLR from this article:

• DIY PLR – Grab it here!
• EasyPLR – by Nicole!

Your Turn to Shine!

Now, I'd love to hear from you. How do use PLR or what ideas has this post help generate?

Alice Seba

(Stepping in for Nicole)

Pay Attention To What You Gripe About
(How UseYourPLR.com Came To Be)

by Kelly McCausey

I love Private Label Rights (PLR) content. It has been a major game changer, both for those who buy it and definitely for those who sell it. I've been on both sides, I've created and sold it and I've bought and used it. If PLR had never been invented, some of my projects would look quite different. Thank Goodness for PLR! I should start a PLR Fan Club and be the president, but…

I have a confession to make.

For the last six months I've been fighting back an urge to go on a tirade about it. I've wanted to get up on my soap box and yell: “Stop Buying All That PLR!”

I'm serious! I've outlined blog posts about it. I considered promoting a big webinar, all to shout my message as loud and far as possible. “Don't Buy Anymore PLR!”

Why did I feel that way? Why would I, a PLR fanatic, want to discourage people from buying it?

Here's why: In my work as a coach I get to delve into other people's business. I see how they spend their money and I see how they spend their time. Some of my clients have been with me for more than a year – so I have a long view of their habits, strengths and weaknesses.

I gotta tell you, PLR is very often a big weakness.

Don't worry, I won't be naming ‘real' names. I'll use a pseudonym

You know how I feel about PLR. It's great! I buy and I use it. There is a small stash of unused PLR on my computer, but not a lot. For several years now I only buy PLR that I know I can use on a current project.

Unfortunately one of my favorite clients (I'll call her Betty) has had a very different approach to PLR. Instead of choosing PLR based on a current project, she bought PLR based on the idea that she would ‘find a way to use it'.

In the last 4 years Betty spent over $3000 on PLR articles, reports, ebooks and products. Before you decide she's nuts, think about it, that's an average of $62 per month. I know plenty of people who spend that much on a regular basis.

Betty's not dumb. She's a smart gal with useful skills and great desire to build a business that can support her family. She didn't set out to blow thousands of dollars on business tools that she would never use… but that's exactly what she did.

Yep. In all this time, Betty hasn't actually used any of the PLR she bought.

When I realized how much she'd spent, I felt physically ill. When I had a chance to look at some of the PLR she had purchased it only made me feel worse but that's another topic.

Betty isn't the only one. I actually found this to be a trend among my clients. No one else had spent as much but at least seven other people admitted to spending over a thousand dollars on PLR that was sitting unused on their computer.

That's when I started feeling that urge to jump up and down and say ‘Please, please STOP buying PLR!'

And I did. I asked my clients to promise that they would stop buying new PLR until they'd used some of what they had. That didn't feel like enough though, I wanted to email my list and beg them to stop buying PLR. I wanted to blog it, podcast it, hold a webinar, take ads on other sites…

I didn't do any of that of course. I was so torn about though! Many of my good friends run PLR businesses, I didn't want to declare some kind of boycott on their products. I just wanted people to THINK about what they were doing. So, for quite awhile I just griped about it.

I griped about it a lot.

Then, I had an epiphany:

I'm tired of griping!

Griping is such a waste of energy and brain space. I decided, doggone it, I'm gonna DO something about this. Who cares if my friends run PLR businesses, I feel strongly about this – I'm gonna get out there and spread my message! “Stop buying all that PLR until you use some that you already have!”

Then, thankfully, I had another epiphany.

If I were going to do something like that, I'd better have some advice handy to help them use their PLR – and that's when the idea sparked.

In one big blurry moment I realized, the message I wanted to share was not to tell people to stop buying PLR, it was to encourage them to use it! With that, the vision for UseYourPLR.com came to life.

I stopped griping, scribbled out some mad notes and clicked over to register the domain name. I brought on an awesome Project Manager and assembled a great team of writers and assistants. Less than a month later, we are open for business.

Use Your PLR has one mission and that is to help you put your PLR to profitable use.

Now Betty and others like her can come to us with their PLR and hire us to take it and put it into action. She's pretty excited about it

So, a question for you: What are you griping about?

Your gripes might just hold the key to a passion that would make a great business.

Another question for you: Do you have unused PLR sitting around?

IF so, come on over to Use Your PLR and let us take some action for you