I'm a “why” person. I can do anything consistently if I'm given a reason. I've always been a bit stubborn like that. #superstubborn

For instance, I knew for years that because I have Hashimotos, that gluten wasn't helping my body. But it wasn't until I talked with my functional doctor about 5 years ago, and he gave me the reasons and how gluten was actually affecting my thyroid, that I was like “ok. I get it.” And I haven't intentionally had it since.

For years, I've been wanting to establish a solid morning routine to start my day. I figure, if we live to be 70 years old, that's only about 25,000 mornings.

And I strongly believe in Robin Sharma's quote (those that know me have heard this concept a million times) –

Your days are your life in miniature. As you live your days, so you craft your life. What you do today is actually creating your future. The words you speak, the thoughts you think, the food you eat and the actions you take are defining your destiny – shaping who you are becoming and what your life will stand for. There’s no such thing as an unimportant day. Robin Sharma

With the assumption that that's true, then the best thing we could do is to start our days intentionally, right?

So, back to that morning routine. I've read The Morning Miracle, My Morning Routine and Tools of Titans for inspiration. While I did get ideas and inspiration from each one, nothing seemed to stick for me. They are great books, but they were overwhelming.

I'm not getting up at 5 am for a run. Like ever. EVER.

Until now.

I will share my morning routine in a bit, but I also want to share enough other options that my friends are doing so that you could figure out what YOUR perfect morning routine would look like. Just like I did.

So for you, I asked my smart friends…

Do you have a morning routine that you follow each day before you start your work?
If so, what does it look like?
Why do you do it this way?

For full transparency: This post is a compilation of responses from my friends as well as some fun stuff I researched and curated from people who I look up to who are not my friends – yet. Give me time.

I hope you enjoy this post. If so, please share!

Lou Bortone
“The Godfather of Video”
LouBortone.com

My Morning Routine, aka Punching and Kicking Stuff – Lou Bortone

The only “non-negotiable” in my morning ritual is my daily trip to “9 Round Kickboxing,”where I get to start my day by kicking and punching things. (Because randomly punching and kicking humans is frowned upon!)

My first-thing-in-the-morning kickboxing workout gets me going and fires up those endorphins so I can hit the ground running (or kicking!)

As soon as I get up, I mix my pre-workout drink (my version of coffee) and a do a quick check of emails before I leave for the gym.

I know, I know. Everyone says NOT to check your emails or socials first thing in the morning but, being in a client-centric business, I disagree with the conventional wisdom.

I check my emails because, if a client needs something or one of my students is in a
pinch, I want to know about it ASAP so I can jump on it. It’s usually a quick fix and
doesn’t throw off my routine.

Once I’ve done the email check and downed my workout drink, it’s off to 9 Round for 30
minutes of kicking butt. The day has officially begun!

Get Lou's free “Sizzle Reel Secrets: How to Create Professional Videos Quickly and Easily” here!

Candice Davis, Author Coach
CandiceLDavis.com

My morning routine changes with the seasons, but I’m always happier and more productive when I have one. Right now, I greet each day with a prayer of thanks before my feet hit the floor around 5:00 in the morning. After a glass of water with lemon and MSM, I sit in my favorite chair and crack open my journal to do a bit of self-coaching on the page. Self-coaching allows me to set the tone for the day and decide in advance what results I want to create and what action I need to take to get those results.

(I asked Candice what ‘self coaching' meant to her and this was her reply.)

I often use a practice called “the model,” which I learned first from Brooke Castillo, of the Life Coach School, and then from my life coach, Jody Moore. It’s based on cognitive behavioral therapy and allows you to examine and change the thoughts that are creating your results, thus changing your results.

This year, I’ve added a new routine of writing my primary goal. My goal is to create and deliver $500,000 in value. I write that goal in my journal 15 times as an affirmative statement: “I am creating and delivering $500,000 in value in 2020.” It reinforces my belief in this possibility, and has helped me to stay consistent in taking action in that direction.

When I feel awake enough, I dive into some writing or review my clients’ writing work, and by 7:00, I’m off for an hour-long walk with my husband. On our best days, we also do ten to twenty minutes of pre-breakfast meditation, but that doesn’t happen every day. I’m never rigid about any of this. I have to enjoy it all, or as I learned the hard way when I tried to follow someone else’s morning routine, it creates more stress than it alleviates.

Angela Wills, Digital Business Coach
AngelaWills.com

I've been working on this and playing with it so, yes, I do have a morning routine! Here's what mine looks like:

Wake at 7am and grab my water and coffee. Spend 1 minute meditating. Nicole as you know you got me into meditation by recommending it to me as my coach and I have yet to get beyond one minute but I do really value that one minute of meditation! I use the Insight Timer app. What's fun about the app is it also has some meditations for kids that I use for my daughter at night to get her to ease into her bedtime more easily.

After I meditation I write in my journal three things: Gratitude, What I want my day to look like, and as many affirmations as I can think of and that I feel will serve me that day (I am strong, I am happy, I am helpful, etc). I drink my coffee, which is a cold brew coffee with almond milk, while I journal.

Then I check my calendars – I have a physical planner and I also use Google Calendar so I check them both for the day and the week. This helps me foresee what's coming up. I know this sounds really BASIC but I can't believe how many years I got by not doing this. Of course I would forget things, miss them or just not do stuff that would have helped my business when I didn't make it a daily habit to check my calendar and a nightly routine to plan my days.

Next I get dressed and ready. My clothes are laid out from the night before and I have a skincare and makeup routine I can do in about 10 mins. I grab a smoothie and then go wake up Ella by 8am (or sooner if possible) and then start on her routine (she's got hers we created together). My son wakes himself and gets ready himself, he's 17 and Ella is 5.

Then, I get into a BIT of a work routine. Check my emails, look at my to-do list, brainstorm if I'm feeling overwhelmed and just work through the top priorities for my business that day.

This is an IDEAL day I'm describing. Every day is NOT ideal but I do try to keep to this routine and get my day started off right. I used to wake up, get coffee and look at my phone until time flew by and it was time to wake Ella. I like my organized routine much better!

I found that Natalie Sisson has a really solid morning routine. She talks about it in her podcast and you can learn more about it at the link below.

Natalie Sisson

NatalieSisson.com

The summary if you're short on time is this:

#1. Wake up early
#2. Drink Water
#3. Move my body with Yoga
#4. Essential Oils
#5. Meditation
#6. Hot and Cold Shower
#7. Get Dressed
#8. Hot Water and Lemon
#9. Daily Greens

I also looked up to see if Vishen Lakhiani had a morning routine (as I greatly admire him). Of course he does.

Vishen Lakhiani
Mindvalley.com

Again, here's the overview if you're short on time.

1. A 6 phase meditation that he's invented.
2. Minimum effective dose workout (Tabata)
3. A killer workout playlist
4. Breakfast for fuel (green smoothie)
5. A bulletproof boost for his brain

Free Training from Vishen

Masterclass: Which of the 4 Levels of Human Consciousness Are You Living From?

Another person I admire for this productivity is Jim Kwik. I was able to see him speak in San Diego and purchased some of his training. I think you'll enjoy what he has to say.

Jim Kwik
KwikBrain.com.com

Here's his list:

1. RECALL MY DREAMS.
2. I MAKE THE BED.
3. I DRINK WATER AND TAKE SUPPLEMENTS.
4. I FOCUS ON BREATHING.
5. I MEDITATE.
6. I MOVE.
7. I TAKE A COLD SHOWER.
8. I MAKE A TEA.
9. I JOURNAL.
10. I CREATE A TO-DO LIST, A TO-BE LIST, AND A TO-FEEL LIST.
11. I READ.
12. I MAKE MY BRAIN SMOOTHIE.
13. I GO THROUGH MY BRAIN TRAINING.
14. I START MY DAY WITH MY MOST DIFFICULT, IMPORTANT TASK.

Free Training from Jim Kwik:

Masterlcass: Train Your Brain to Speed Read and Retain More Information

If you've been following me more than a hot sec, you know I just really admire and enjoy Tim Ferriss so much. Here's his routine. I'm sure it changes constantly, knowing how he optimizes, but this was a video he recorded showing his routine at this time.

Tim Ferriss
Tim.blog

Tim's tips are:

1. Sleep with your phone on airplane mode.
   (Note From Nik: A lot of us have kids or family members who might need us so we can't do that, but we can turn off text notifications. I also have an override set up so that if either of my kids calls, my phone will ring, even if it's on Do Not Disturb.)
2. Make Your Bed.
3. 10-15 push-ups
4. Journalling with 5 Minute Journal or Morning Pages
5. 10-20 minutes of meditation (choose whatever you like best)

Amy Harrop, Content Savvy Expertise
AmyHarrop.com

I enjoy mornings. I'm a morning person, and I get up around 5 a.m. usually. Of course, it helps that I have two cats who act as alarm clocks.   In my household, I am the first person up, and have the house to myself for the next 3 hours or so.

I am a morning coffee drinker, and when I get up in the morning I have my cup of coffee and spend some time playing with the cats. I finish my cup of coffee and review my tasks and communications for the day as I wake up.  I find for me, I like to have my coffee before I jump into anything, and reviewing content and  information is a good way to ease into the day.

After that, I start my power hour as I like to call it. I spend about 15 minutes doing stretching and some yoga poses. Then, I meditate, and do meditative writing and journaling. I like to finish this up with some spiritual reading and contemplation.

After that, I'm ready to take on my important tasks of the day. I'm a big fan of Michael Hyatt’s ‘Free to Focus’ system, and I have three larger projects I focus on each week. I tackle one of those usually every morning and then when I'm finished, I will work on some smaller tasks. For the most part, I try to wrap up everything around lunch time.

I like my morning rituals, and I do think having a power hour every morning helps keep me focused and productive.

Marie Forleo

Here's an excerpt from the video:

Really Productive People (RPPs) make their morning routine non-negotiable.

“First of all, I think everybody should have a morning routine, a little collection of things that you do for yourself before you start interacting with the rest of the world.

For example, my morning routine involves meditation, time with Josh and Kuma, green juice and some exercise.

All these things I do set me up for success emotionally, spiritually and physically. I’m not perfect at this so, for example, if I have to catch a 5 am flight, my butt is not getting up at 2 am to do all those things. I’ll do whatever I can fit in and finish the rest of my little routine later in the day.”

Oprah (the Oprah)

In this interview she says:

“Usually before the sun comes up, I offer myself to something greater than myself. If it’s for one minute, 20 seconds or 10 minutes, I at least stop in that space in my house every morning. I have a little meditation space where I just go. I have beautiful spiritual readings there. I light my three candles there, daily word or something and I express to this greater energy field than I, that I don’t want to be alone as I move out into the world.”

Rachel Hollis

5:00am | Wake Up
5:10am | Coffee, read a non-fiction book + Start Today Journal
5:40am | Spanish
5:55am | Motivational videos
6:05am | Write motivational posts

After that it's first mealtime (almond butter and jam…yummmm) followed by the gym in my skull cap and then it's time to wake up the kids and get out into the world!

Sarah Santacroce, LinkedIn Consultant & Strategist
SarahSantacroce.com

I have been meditating most days of the week for about 4 years now. It really is a practice, as they say. Meaning that some days are better than others   I use the Insight Timer app for my guided meditations.

After I send the kids off to school I make myself a coffee (black, since I'm fasting until late morning) and go down to my office, take out my yoga mat and tune into the session of the day. I've recently discovered YogawithAdriene.com and love her! She has a monthly calendar with a free yoga video for every day of the month. Check it out!

Ben Greenfield of BenGreenfieldFitness.com
Posted on Instagram

My Morning Routine, Simplified.

Someone recently asked me for my morning routine. Here is it, in a very basic but quick nutshell. I hope you find it helpful, and feel free to leave your questions or your own morning routine in comments!

1. Wake and complete gratitude journal while laying in bed. Do not take phone out of airplane mode.

2. After journaling, go to kitchen and drink 30 ounces of water from a glass mason jar. Into water, place two packets or vials of Quinton hypertonic minerals OR a teaspoon of good salt, along with 1 teaspoon baking soda and 2 hydrogen tablets.

3. Drink, then proceed outdoors into sunshine in bare feet wearing as little as possible. Complete 10-15 minutes of stretching (I linked to my routine at in my bio and at bengreenfieldfitness.com/morningworkout), foam rolling and deep tissue work, specifically focusing on anything that feels tight or painful. During this time, feel free to listen to encouraging, spiritually enhancing music, or an audiobook or podcast, but continue to keep phone in airplane mode.

4. Upon finishing stretching and breathwork, use restroom, then, if time permits, proceed to 20-30 minute sunshine walk or sauna (hot) and ice (cold) therapy (otherwise can save hot and cold for later in day). There it is! Simple, but effective.

Nicole Dean, Awesome Human, Author, Business Consultant, etc.
From here!

First of all, let me give kudos to my buds.

You’re all awesome!

ok. So, me?

Here's the deal. If you're on my lists you know that I sunk pretty bad this year. I fell into despair pretty deeply between my son going into the Navy, my daughter graduating this year, and facing the empty nest. So, I had planned a whole bunch of travel to look forward to. And then I had a family tragedy (a suicide). And then the “you know what / aka C word” hit and all my travel was cancelled. Add a few other things on top of that that I don't need to talk about here and yeah…

I crashed and hit a pretty low point.

And, I stayed in it.

And, I stayed in it some more.

And, by “it”, I mean my bed.

It's a funny thing with me. I tend to decide when enough it enough and I snap myself out of crap when I decide that I'm done with it.

I make the decision “No. I'm not willing to stay here anymore” and then I go find people who have the answers and I create a structure to help myself.

It started with a cup of hot lemon water.

Why? I had been reading that starting your day with a cup of hot lemon water does a few things. It hydrates you, is good for cleaning things out, and is just a nice ritual.

I decided I would do it for 30 days and see how I felt.

The odd part was that it really did flip a switch for me in a lot of ways. I was putting something loving into my body first thing, and not just dousing myself with caffeine. There's nothing wrong with coffee if it works for you, but as someone who has years of anxiety under my belt, I feel like starting my day with a little bit of self-love is a good thing. Plus, if I don't start with a cup of coffee, then I usually only have one small cup a day. (Black because of intermittent fasting. The small amount of lemon water does not kick me out. I eat something between noon and 3 as my first food of the day.)

The only warning with the lemon water is to have some actual water afterwards (switch it around) and don't brush your teeth right away as the lemon needs to work its way off your teeth first.

So, by telling myself with my first action of the day “you are worthy and you are loved” – for me, it sets the tone for how I want the rest of my day to go.

ok ok. ok. I have to back up a titch.

I'm going to give you my FULL morning routine which is currently a LOT. It's a lot right now, because 1. I need a huge influx of self care. 2. I have the luxury of being able to usually do it as I don't have little kids and I work from home. (Yes, I get up earlier than usual to fit it all in.)

Now, this is my typical morning routine, but I also have a shortened one if this one makes your head spin.

My actual morning routine: 

1. I get up and pee. #facts
Why? Because. Biology, silly.

2. Then, after I wash my hands, I scrape my tongue.
Seriously, if you don't know about this, you need to do it. #sogross  Here's the deal. Your body spends all night getting the gross stuff out of your body through your tongue. That's why in the morning you have a layer of what's called “Ama” on it. Ama is basically the yucky stuff that's built up in your body and your tongue is trying to help you to get it out. So… if you don't scrape it off your tongue and instead just drink coffee, you're re-ingesting that crud. HELL no. So, I quick do 5 passes on my tongue with the tongue scraper and rinse it off.

3. Brush my teeth.
Why not? I mean, did you just read about the Ama?! It takes a few minutes and I can do it again later. But it's done. Plus, you don't want to brush your teeth right after you drink the hot lemon water because it's not great for enamel so I do it prior to that.

4. Hot Lemon Water.
Then, I head to the kitchen.  I have a sweet little electric kettle that I fill up with water and press the button to get it boiling. I like the ritual of that, as opposed to using the microwave. Plus it's quiet and doesn't wake up everyone.

5. Quick Tech Check In. 

Once I have my lemon water, I take a quick tech break.

Then, I grab my lemon water and take it to the bedroom where I sip it and play a game of Blockduko and check on the “safe” things to check on that I won't be able to relax until I've check them. You know the things – which might be totally different for you.

YOU might choose to skip this step if it derails you. I have parameters… of course. lol.

What I don't check:

Email, news sites, or social media.

What I do check:

My calendar. I check it the day before, but I also recheck it when I wake up to make sure nothing slipped my mind.

Texts and Facebook messenger. Knowing me and how I protect my time, saying that the first thing I do is to check FB messenger probably sounds odd, but I check it for two reasons.

1. My daughter in Latvia doesn't have the ability to text me from her phone. We communicate mostly through Facebook messenger. I check in there to make sure nothing is up or to see if she sent me any fun pictures!
2. On the business standpoint, I also need to see if I have any CoachGlue.com or ContentDrafts.com affiliates who want to promote something of mine who are waiting on me (perhaps they need a simple clarification). Because not doing that could cost me thousands of dollars for that day. And, it's an easy thing to fix without getting sucked into a million distractions. (As opposed to checking email which could derail my entire morning.)

I also do those two things because once they are done, I'm able to focus on my next morning steps without wondering if everything is ok.

So, I pop into Facebook messenger. If I see a message “Hey Nik, I wanted to promote this offer today but I had a question or I can't find my link or do you have a sexy angle that I can use to my specific audience” — I get them set up and then I go back to my morning routine. Easy peasy.

That step usually lasts 5-10 minutes tops – then I'm ready for…

6. Light Fasted Exercise. 

I do approximately 15-35 minutes of some form of gentle exercise. (Again, much less if I'm not able to. My “minimum” to achieve this step and keep my commitment to myself is 5 minutes of exercise or one sun salutation.

I do that exercise before eating anything or drinking anything with calories that would take me out of my fast. So, lemon water or plain water, then gentle exercise.  Lately that has been swimming in my pool, but I also do yoga, pilates, walking, or bicycling. Something low impact and gentle to my body that also kicks things into gear and starts fat burning mode and tells my brain to wake up… ideally while also giving me a bit of fresh air first thing in the day.

This was a lesson that I learned while taking Ben Greenfield's Longevity Blueprint course and it's been really good for me. I am definitely clearer in my head and I'm getting a ton more done. It's awesome. Sometimes it's hard to talk myself into getting out of bed and into the pool, but it's definitely worth it afterwards.

7. Reflection/ Meditation.

After my exercise, I grab my coffee or green tea and go back outside for my sitting/ reflection time.

I personally do a four part meditation and it's a bit long on days when I do the whole thing how I like to do it. I do a shorter version when I have to version but this is my preferred one. (Again, to keep my commitment to myself, I have to do a one-minute meditation. However, my full one is about 25 minutes total.)

I start by sitting and doing some breathing. Did you know that breathing is one of the only body actions that you do both automatically (without thinking) and also by choice? It also can calm you down within a minute. It's pretty amazing. If you have anxiety, I highly suggest scheduling in breathing breaks. Here's what to do:

1. Take a quick physical assessment/ scan. How do I feel right now? Scan from your head down. My head? My throat? My chest? My stomach? My arms? My legs? Where am I holding tension? On a scale of 1 to 10 where I am?
2. Take 5-10 long deep breaths. There are tons of different breathing exercises (and if you have panic attacks, I highly suggest learning some) – but a simple counting in, holding your breath for 2 counts, and exhale counting out works. I like to breathe in through my nose and out through my mouth, but you do what works for your body.
3. Take another quick check. How do you feel?

The scans are important to me because they are a reminder when I am panicked to breathe because I have evidence that it works.

ok. Back to my routine. I like to do at least 10 breaths, but I prefer 4 minutes. I do all kinds of different breathing exercises. From “breathe in for 5 through your nose, hold for 5, and breathe out through your mouth for 5” to some pretty freaky/funky breathing that I've learned through yoga. It's ALL good. Intentional deep breathing helps your cortisol reset and helps you tell your body it's safe. It's just a good thing to do during the day a few times. It's got to be good for your lungs, too, right?

Then, I do a quick mindfulness exercise, going through my senses. Sounds, check. Sights, check. Smells, check. Tastes, check. Touch, check.

Then I slip into the mediation. I am a person who gets bored super easily so I sometimes switch this up and listen to a guided meditation, but I usually do a silent one.

• If you're interested in meditation (this is a post about entrepreneurs who meditate).
• My favorites resources for busy people who want to meditate.
• And this is the class I would recommend if you're ready to learn more about meditation. I adore Emily and her voice is very soothing.

Here's my deal with meditation. Everyone asks which one to do. Do the one you'll do.

After the 20 minutes of that, I do about one minute of gratitude. This is not just thinking “I'm grateful for my daughter” but actually feeling how much I love her. Grabbing a moment from inside my head and bringing it back to life. Letting that love envelope me and fill me.

Then, after all of that, I do a minute of manifesting. Dreaming. What do I actually want? Sometimes things come up where I go “REALLY?! HOLY CRAP!” It's good stuff.

8. Put my Day in Writing. 

During all of this time, you can imagine that I've had a lot of time to think. So I get out my iPad and do my daily “what do I want my day to look like today” list. Of course, I already have a basic idea since I know which projects I'm working on, but it's always helpful to put it into writing and have something to refer to throughout the day. I include things like “get some fresh air” or “take the dogs on a walk” – because it's what I want my full day to look like. Plus, I love crossing items off as I complete them. #oldschool

ok. ok. ok. So that's a lot right?

The “this is what I am committed to” short version.

In all things in life, I think we need to make promises to ourselves and keep them. It builds great habits plus self-esteem and confidence as we are able to be someone who does things. Right?

So, I have a quick and dirty habit stack that I am committed to do – if I have a day where I just can't, or I have other commitments. If my mental health is not great, then I know I can at least do the following and keep my commitment.

1. Tongue scrape. (I mean really it takes 2 seconds and I've got to brush my teeth anyway, right?)
2. Hot lemon water.
3. One sun salutation (yoga) or 5 minutes of exercise (fasted before I have anything other than lemon water) or anything intentional like stretching for a few minutes.
4. One minute of Meditation and breathing. Yes, it sounds silly but I am keeping my commitment and it's amazing how much you can chill in one minute.
5. Check on today's goals. Is it still what I want to work on?
6. Check FB messenger for emergencies. (I do this last if I'm doing the short version as I don't need as much patience to get through everything.)

Now what will your morning routine look like?

I suggest you choose from the areas that are most important to you right now. Don't try to do all of the things. Just do the ones that will have the biggest impact on your day.

For me, that is cleansing and hydrating (the hot water), exercise, and mindfulness with breathing to center myself for my day.

I've done other things like reading a bit or writing out my thoughts (both in journaling and in typing out everything in my head) and I really enjoyed that but in this season of my life, I am very happy with this routine that I've set. I may add that later, if I find a way to habit stack it in. (If you don't know about habit stacking, I suggest you read Atomic Habits.)

So let's picture three areas to tackle. 

You'll notice that some things like yoga or green drinks are in more than one area. So if you are looking for a quick, efficient morning routine, you can do those.

Body – Getting Healthier

• Hot water
• Exercise
• Vitamins
• Green drink of some sort
• Breathing
• Yoga

Brain – Getting Smarter, More Well-Rounded, More Productive

• Reading 10 pages of something awesome
• Listening to podcasts on a walk
• Green drink with added Brain Boosts
• Exercise (it makes you more focused)

Mindfulness – Staying Calm, Being Peaceful and Non-Reactive, Keeping out of Fight or Flight, Lowering Cortisol, Being Clear in What You Want

• Silent Meditation
• Guided Meditation
• Hypnosis (I really enjoy this.) I do the hypnosis audios from this training.
• Breathing (long slow deep breaths)
• Quiet walking / swimming (instead of listening to something)
• Reading something calming or inspiring (Bible, Affirmations, etc.)
• Yoga

My friend, Rayven, has this cool Morning Routines coloring pages package available if you want to dig deeper.

Warmly,

Nicole Dean

PS. I love reading this when I feel like I just can't do something or I feel intimidated or overwhelmed.

“No more excuses! Do it or don’t do it but don’t make excuses. Stop using your incredible brain to think up elaborate rationalizations and justifications for not taking action.

Do something. Do anything. Get on with it! Repeat to yourself:

‘If it’s to be, it’s up to me!’

Losers make excuses; winners make progress.

Now, how can you tell if your favorite excuse is valid or not? It’s simple. Look around and ask, ‘Is there anyone else who has my same excuse who is successful anyway?’ When you ask this question, if you are honest, you will have to admit that there are thousands and even millions of people who have had it far worse than you have who have gone on to do wonderful things with their lives. And what thousands and millions of others have done, you can do as well—if you try.”

~ Brian Tracy from No Excuses!

I've been thinking that our followers oftentimes think we are somehow “lucky” in business or smarter than they are. So, this week, I asked my awesome friends to share a fail, disaster, or total miss from their businesses. And, to let us know if there was a lesson or some good that came from it.

I'm totally teasing with the title. These aren't “Massive Fails“. My point is to show that at the time they probably felt like it, but you can see that every single one was or is just a step on the path to more awesome things.

I hope you enjoy this post. If so, please comment and share!

Brian T. Edmondson
InternetIncomeCoach.com

When it comes to getting “lucky” in business (or anything else in life) I always think back to one of my favorite quotes from the Roman philosopher Seneca who said, “Luck is what happens when preparation meets opportunity.” Even those who win the lottery had to actually go out and buy a ticket and realize that they were taking a gamble and ran the risk of (certainly) losing money.

Lucky for those of us in business (no pun intended), the chances of success are much higher than hitting PowerBall, but we should realize that there is no guarantee of success and most likely we'll have to lose a lot before we find a winner. Whether running a new paid advertising campaign, launching a new product, etc. we'll have to test several different headlines, copy, audiences, etc. and fail quite a few times before we find a winner. For most people who fail in business it's not because they aren't lucky enough or smart enough, it's because they just didn't persevere long enough before they could succeed. It's the classic Acres of Diamonds story.

I could give endless examples of where I've failed and continue to fail, but the key is I embrace the concept of failing fast and failing forward. A big example of what many people would consider to be a big failure was when I declared personal bankruptcy at the age of 25 while pursuing my dreams of building an online business. A traumatic experience no doubt, but I came out of that experience a better person in so many ways.

Just recently I sank around $1,000 into a Facebook ad campaign to promote a product and didn't make one single sale. Losing $1,000 and having a big crush to my ego (I'm supposed to be a marketing “guru” right?) wasn't pleasant, but the lessons learned on what worked and didn't work were priceless.

Don't be fooled by anybody that tells you that starting an online business and making money online is easy and doesn't take hard work, dedication, and sometimes, yes… a little bit of luck.

Karon Thackston
MarketingWords.com

I have had numerous fails during my 20 years of owning MarketingWords.com. Every time I’ve made a mess of things, I’ve learned something – even if it was to never, EVER do _____ again.

One of the biggest mistakes I made (and one of the hardest to get over) was not outsourcing. In my mind, outsourcing was an expense that I could not afford early on. I thought I needed to do as much as possible myself to save money. Here’s how that worked for far too many years…

I’d need to set up a new funnel (or do some other techy thing, or install and configure some funky plugin, or whatever). I’d spend hours trying to learn how to do what I needed, digging around the ‘Net for free tips and whatnot. Then, I’d fail at my first 3 or 4 attempts. It finally dawned on me that I was losing money hand over fist by not outsourcing.

When I realized how much I could have been making in the 5-7 hours I struggled and did not even accomplish what I wanted, I was shocked. All the while, I could have paid a pro to setup the {whatever God-awful, techy thing you think of} and it would have taken them only minutes because they do this sort of thing all day, every day. I wasted time (when I could have been making hundreds of dollars) in order to save $50 or $75.

I head slapped myself and began looking for help the same day I had this realization. Not only did it free me up to make more, it also alleviated a LOT of stress.

Lou Bortone
“The Godfather of Video”
LouBortone.com

Share a fail? There are too many to keep track of! As entrepreneur, the only profession with a worse “failure rate” is baseball, where you only have to hit the ball 3 out of 10 times to be a superstar.

In fact, there are definitely times when I’m only batting 3 for 10 when it comes to promotions, selling products or selling coaching. Fortunately, those 3 “hits” are usually enough to run a successful business, and the “public” rarely knows, nor cares, about the 7 ideas that flopped.

I remember one embarrassing “dry spell” when I was participating in a “selling” program with a highly regarded “guru.” Our mission was to make 50 sales calls and close as many as possible, using their “foolproof” sales script. I made dozens of calls and was literally zero for 50. Nada. The big, fat goose egg. Epic failure. Not. One. Sale.

The lesson: Sales “scripts” are not for everyone, and some selling “systems” simply don’t work for introverts or less assertive personalities. I was a square peg trying to fit into a round hole. But once I dumped their “foolproof” script and put my own personality into client conversations, everything changed for the better. Skip the script. Follow your gut. You do you!

Angela Wills
Digital Business Coach
LaptopLifestyleBusiness.club

A total miss happened very early on for me. I was DESPERATE to leave my afternoon-shift factory job and I wanted to be gone in a flash. The ONLY thing on my mind was getting out of there. There is so much to a business than replacing one income for the next, which I was able to do by taking on Virtual Assistant clients.

I quit my job and moved into my business role but the total miss became evident about four months later when I was basically tied to my desk morning, noon and night. I had quit my job to be home for my son, to create a life I loved and to love what I did and I had none of it. The only thing I'd done was trade one boss for about 15 (or up to 25 at times) and I was so stressed out, overwhelmed, overworked and just could not even see or think straight. It was a serious problem!

I fixed it, of course, and it's now eleven years later and I make it my mission to NOT see others get caught and stuck in the same trap as I did. I now live with the kind of freedom that lets me do what I want, when I want and where I want.

That did not just happen. It had to be designed. It had to be thought about, planned about, worked on and tested until it became a reality. And I love that. I love that we CAN create exactly what we want, if we get really clear on what that is.

Kelly McCausey
LovePeopleMakeMoney.com

I have tried a lot of things in my business that didn't work over the years. I'm willing to fail, even spectacularly, even publicly, if it means I'm stretching and growing and have the chance to love people and make money. That means I could tell you any number of stories

Like the time I decided to tackle the whole launch formula thing.

I was selling an array of products easily and profitably but a lot of smart heads said I should have a ‘signature product' that sells for a higher price. So I retired a lot of individual products, went into my virtual work shed to create a really big product with modules galore. Then I studied the process of having a big launch. I planned out videos and emails and crafted the best sales page I could imagine – which wasn't easy because the product was now sooo big I didn't know what to say about it. I reached out for affiliate support – which did not come in droves.

The launch week arrived, everything was ready. Freebies every day, new videos every day, awesome follow up planned. And pfffffzzzffffzz.

I made sales. About $10,000 in total. Hurray? Not really. For all the time and effort, it didn't increase my overall sales. My expectations were that all this extra hoopla and the big course price, together would create at least $25,000 at launch and keep making me big chunks of cash for a long time to come. That isn't what happened. Turns out, it's not simple to sell expensive products that include everything but the kitchen sink.

I dropped it. I don't sell it anymore. I GIVE it to my coaching clients to support them in whatever area they're needing extra information in.

In some ways I don't regret giving it a try because I had to know. In another, private, deep down in my heart way – I wish I hadn't done any of it. It sucks to fail.

I took my lessons from it though. I rock at creating, marketing and selling smaller products that meet very specific needs. I am in my genius zone with I deliver group coaching programs and challenges. I keep my focus on these things and continue to love people and make money.

Candice L. Davis
Author Coach
CandiceLDavis.com

Every time I'm asked about a business failure, the same story pops into my mind. It was the kind of painful moment that lays a groove in your brain so you never forget it. Four years ago, my business partners and I put weeks into building our first digital product, an online course to help people write, publish, and market their nonfiction books. We were proud of the course, and we invited some of the experts we knew personally to become affiliates for our big launch day.

They had the audience. They had the engagement. They sold nothing. In fact, they did little or nothing to promote the $1500 product.

The problem: We'd reached out to experts who'd never been involved in affiliate marketing, had no idea what it entailed, and didn't really have an interest in promoting affiliate products. They were lovely people who wanted to do us a favor, but a post or two on their Facebook business pages didn't move the needle for us. Our affiliates didn't know what they were doing–and neither did we.

The lesson: It's a lot easier to work with experienced affiliates for a big promotion, but if you're just introducing your affiliates to the concept, it's wiser not to rely heavily on them for your marketing efforts. (It seems like common sense now, but we were caught up in the excitement of building something new!) Make the effort to get the newbie affiliates' buy-in, and make sure they have all the information they need to do a great job as an affiliate. A few months later, we did just that, and we enjoyed our first multi-five-figure day with one webinar for a single affiliate.

Terry Dean
MyMarketingCoach.com

Well, this is a toughie, because I have so many failures and mistakes. Where should I start?

Here's a good one. I had a flash of brilliance. It was an incredible idea that was going to make a fortune.

Create a step-by-step marketing course designed specifically for local business owners. Perfect. They all need this. I disappear into my man cave and work on this for 6 months. It was a masterpiece. Over 300 pages packed with A-B-C instructions, checklists, worksheets, and more. The crowd cheers, “He is finally done and ready to launch this game changer.”

Launch. Silence. A few sales trickle in, but nothing like the stampede that was expected.

Six months down the drain. What was my mistake? No one identifies themselves as a local business owners.

Local business owner is too general. They're dentists, chiropractors, CPAs, physical therapists, gym owners, martial arts dojos, restaurateurs etc.

I was able to make the project profitable by editing the product and sales copy to dentists. Then going after that specific audience.

But this miserable failure has an even better silver lining to it. Around half of my one-on-one coaching clients sell B2B in these exact types of niche markets. A portion of their success has been built upon my failure.

The big takeaways here are to do your research before running with a big product idea. What are people currently buying? What do they want to buy? What solutions are they searching for?

Everyone wants a custom solution just for them…even if the answer is 95% the same as other related markets. Becoming more specialized is a way to set yourself apart.

And even painful failures can be a stepping stone to greater success.

Note from Nik: If you're an intermediate to advanced marketer and you sell your own products – be sure to check out Terry's My Marketing Mentor Program

Nicole Dean
Awesome Human, Author, Business Consultant, etc.
From here!

Well you already know my motto. “You don't have to be perfect to be profitable'. (You can even tell from this image circa 2012.)

God knows that I'm not. I manage to screw things up often enough to prove that.

My biggest failures and what I learned.

I would say my biggest failures over the years always come from (lack of) confidence and (lots of) fear.

I'm scared to do something and I don't take action and I miss my window of opportunity. (You have no idea how often this happens.)

I WISH I had more failures, but I have the opposite problem. I don't have enough. Because I do the things that I know are safe and easy. Which isn't always a bad thing in my position. But it sometimes is.

I mean, I do preach to my coaching clients and we brainstorm what would be “fun, easy, and profitable”.

And that's true. That's where I like to spend 90% of my time.

But… sometimes a good stretch is needed as well.

Along the same lines, I've oftentimes been scared to let go of something so I hold onto too many things and I dilute my energy.

I've failed to let go of tons of stuff, even though every year, I commit to doing it.

Every year, I make a list of websites that I need to sell or give away.

Every year, I think how much easier my life would be if I would just do it.

But I don't do it. This mistake has literally cost me hundreds of thousands of dollars – simply because I'm not 100% focusing enough on my ‘money' projects.

The funny thing is that, if I looked at my business and my life as if I were my own coaching client, I'd kick my butt!

I would never let one of my coaching clients hang on to this much baggage. It's not practical and it's certainly not the most profitable plan.

It's not even that I really spend TIME on most of the “extra” stuff. It's just a mental drain and sucks my soul. (Not to be toooo dramatic or anything. lol!)

I keep justifying that the extra websites and projects are just “sitting there making money” – which is true for a lot of them. But, how much risk and wasted mental energy do I really need in my life?

If I were to let them go and focus on my Focal Point – the profit that I would get from that would so squash the small amounts that some of those small sites bring in every month.

Over the years I have worked hard at simplifying, but it's still not enough. 

1. No more junk mail. (I've eliminated most of my junk mail.)

2. No more telemarketers (we turned off the ringer on the home phone years ago).

3. I'm dumping all unnecessary things – even if it only involves a few minutes per month.

4. Heck, I even had laser hair removal on my legs so I don't have to waste time shaving anymore. lol. (Too much information? Probably.)

It's time to file this away for good and to put my chronic overwhelm from mental clutter to rest.

Lesson learned. All things come with a price. Even good things. I don't need this much “stuff” in my life or in my head.

My Epic Fail. 

But if I were to say one EPIC fail that I had, it would actually be a co-epic fail with my friend, Kelly McCausey who shared above.

We host Beachpreneurs Conference / Workshop events.

And, because we are smart, we rely on experts. So, for our hotel event, because there's so much risk, we used an Event Coordinator.

That was a smart move.

But we still ended up with miscommunication between us and the hotel, which cost us money – and a LOT of stress.

Kelly read the contract. (And at this point she'd already hosted a few events, so she was pretty knowledgable.)

I read the contract. (I used to write Bank Manuals for a living so I know how to pick apart words!)

The Event Coordinator read the contract. (And this is what she does for a living.)

We all misunderstood one word.

It was a costly word.

The result from this mistake?

Since then, Kelly has become pretty freaking smart in negotiating with hotels for events. Both for us and for her own events. It was also a great test of our partnership AND our friendship (not really) AND we learned some things about communication AND in stress management (really). lol.

Thankfully we have a great hotel now for our Beachpreneurs events. And we love going back every year. (Join us!)

Talk to me.

1. Do you have a failure that you would like to share? And a lesson learned?

2. Did one of my friends' posts resonate with you?

3. Do you suffer from mental chaos? What are you doing about it?

As always, I would love to hear your thoughts on the matter.

Warmly,
Nicole Dean

PS. If you like this post – share it and check out my friends’ sites. That’ll make me happy! Appreciate you!

This week I asked our panel of experts…

“What is your most productive time of day?

How do you optimize and plan for that?”

I think you'll find the responses interesting.

Lou Bortone of Video in a Day says:

I'm a night owl and usually get a second or third wind at 11pm. By then the kids and dogs have finally settled in, the house is quiet, and I can hunker down for a couple of hours of productive time. I set aside the late shift for creative work like copywriting or video editing – stuff that requires the focus I don't usually have during the day. (Did I mention that I have the attention span of a gnat?)

Terry Dean of My Marketing Coach says:

My most productive time of day is late morning before lunch – usually 9 to 12 AM.

Since I'm an early riser, I will usually handle client emails before this. Then I'll exercise, eat breakfast, and get ready.

Then depending on the day, usually I spend that entire 3 hour period writing on Mondays, Thursdays, and Fridays. On Tuesday and Wednesdays I do phone clients.

Any ‘routine' activities are usually done in the afternoon.

Everyone always seems to tell you not to do email first in the morning, but that all depends on your energy levels. I find email works well for me first thing and then run my most creative periods a little bit later in the morning.

You need to find a system that works for you personally, and then flow with it instead of forcing yourself into someone else's model.

Kevin Riley of  Blogpreneur Training says:

I find myself most productive at either mid-morning or late night. When I want to take advantage of this productive time, I do one of the following:

Walk away from my computers and go somewhere quiet to write. This may be my kitchen floor, on the roof of our building, or on a train to one of my favourite hiking spots.

Hop on the computer at my studio (the only Windows computer I have – exiled from my Mac-only office, but loaded with my old MX Flash software) and draw the character drawings I need for my new videos.

Do whatever is on my ToDo list.

Rachel Rofe of How To Get Every Book You Write Onto The First Page Of Kindle says:

I am definitely best in the mornings. I love working from 7am to 12pm.

Some of the ways I optimize are:

– I aim to go to bed before 10pm so when I wake up, I feel rested and ready to go.

– I have my to-do list written out the night before so that I can hit the ground running when I get to my computer.

– I aim to have healthy and nourishing breakfast foods on hand so there's no wasted time thinking about what to eat.

– I don't schedule any phone calls or interviews during that time.

– I do my best not to check email in that period.

– I schedule all of my hardest tasks from 7-12, and do the hardest one first, while I have the most juice.

Kelly McCausey of Solo Smarts Podcast says:

My productive times are split. I'm highly functional between ten in the morning and two or three in the afternoon, then I'm back in action after eight at night. In between I may nap or run errands, read and poke around websites ‘for fun'.

I've found it important to embrace the flow of my focus. If I try to push through and work in the afternoon, the work product is not going to be great.

There are exceptions. Sometimes a project is so exciting I can't turn away from it no matter what the clock says. Follow your bliss I say!

Tiffany Lambert of Work Life Balance says:

For me, I have a split level of productivity.

I am most productive on menial tasks in the morning, having coffee, checking email, checking sales stats, etc.

I am more creative and productive with products in the evening.

So I go with the flow on that. I work early and then break for lunch and sanity and then get back to work in the evenings for fun stuff I enjoy doing, like working on my Kindle fiction.

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

I'm a morning person… I always have been. So I work on my most creative tasks in the morning (the ones that need a lot of thought). I plan my week very carefully to optimize my time. Things like social media posting are automated so I only pop on while waiting for the school bus or another time when I am doing something else.

People ask me all the time how I get so much done in my business working only 15 hours a week. It all comes down to this: I choose to make the hours I work as productive as possible. I've created a video with some tips on how to be more productive:

Nicole Dean of .. here! .. says:

I am so NOT a morning person that it's not even funny. But, I've always been that way and love being a night owl.

That said, my optimal working time is between 10am-6pm. Of course, I don't work that straight through though. I come and go from my computer depending on other obligations: kids, puppies, husband, appointments, eating, and overall energy level.

This means that I schedule all interviews between 10 am-3 pm. That works best for me hitting my peak brain time, without conflicting with family time. I've made the mistake of recording interviews in the morning and WOWZA. I had major word soup. Just not a great idea.

I also know that I work really well in bursts so I'm ok with that. However, the bursts are usually determined by me, and not the people around me. If I have interruptions while I'm actively trying to focus, I am not as productive.

What do I mean exactly?

Well, I got on the computer this morning around 10 am, and worked a bit on CoachGlue.com stuff. Now it's noonish and I just took at shower and came to sit down and finish this post. When it's done, I'll reward myself by getting out of my office and checking in on the kids or seeing if some laundry needs to be moved, or checking the mail. Then I'll head back to write my email and get it scheduled, too. I may take a few minutes to check in with Facebook or catch up with texts/calls on my phone, take a bathroom break, get a big glass of water, and  head back to my desk for my next big task – or I may call it a day and work on stuff around the house that's more important.

That works really well for me – and my family can usually handle not interrupting me during those spurts.

What does NOT work, as I mentioned, is constant interruptions.

Thankfully my kiddos are old enough to know that I'll pop out of my office in a bit, after my interview, or my writing spurt is done and they'll leave me to work.  Whatever they need, they can usually get on their own, and things like their friends asking to come over can wait 20 minutes. But, that also means that I choose to ignore my phone while in a work burst unless it's a “911” text from a family member or close friend. They know I'll ignore phone calls while I'm working, but if there's an emergency, to text me “911” and I”ll call them back immediately. That's for instances where it's time sensitive and they feel I need to know right away. Everything else can usually wait and can't come ahead of me making a living.

I used to try to sit here in front of the computer and work all day, but I found that I wasn't nearly as productive as when I work in those focused bursts. I've given myself permission to come and go from my office, as needed, rather than forcing myself to sit here so I felt “busy”. Busy and productive are not the same things – especially when running a business.

So, I sprint, recover, sprint, recover, and sprint again. It's what works best for me.

What if I'm working on a BIG project?

Well, when I wrote my book, or when I created larger courses, I break them down into “single sitting' pieces. If I know all I need to do is knock out one chapter or one module or one webinar and then I can go to lunch with my hubby, I can do that. To sit and say “finish this book” – yeah, that's not going to happen.

I hope this has been helpful. Now comment, share, and then do a money task so you can do something fun to reward yourself.

Warmly,
Nicole Dean

Recommended Resource:

The Unstoppable Productivity Software Can Help You to Quit Spinning Your Wheels and Double Your Productivity!

When you use Unstoppable Productivity, there’s no complicated time-management ‘system’ you need to learn or remember. The goal behind our software is simple: To give you a way to visually structure your day in a way that you feel absolutely compelled to focus, take action, and get things done, once and for all!

In addition to being built around a system designed to motivate you to take more action, the interface helps you get absolutely clear about your day, allowing you to easily visualize your time and accomplishments at-a-glance.

Here’s How This Software Can Help You:

• Plan Your Day In Less Than 30 Seconds – Unstoppable Productivity comes pre-loaded with dozens of common tasks, and you can add as many of your own as you want. With all your tasks readily available, you’ll have your day planned in no time!

• Discover Where Your Time Is Going – At the click of a button, Unstoppable Productivity will go to work generating a report about all the actions you’ve completed, helping you quickly see how and where you’re time is really being spent

• See Your Day With More Clarity Than Ever Before – Instead of your day being some blurry, abstract ‘thing’ of stuff you need to do, Unstoppable Productivity uses various graphical elements to help you actually visualize it, making it more real and more achievable to you

• Feel A Stronger Sense Of Accomplishment – As you finish tasks using Unstoppable Productivity, the interface will provide you with visual feedback of their completion, giving you even more momentum to continue moving forward

• It’s Your Full-Time Coach – Unstoppable Productivity is a very lightweight application, meaning it takes up very little of your computers’ resources so you can use it all day every day knowing it’s not standing in the way of getting other things done on your computer

• Plenty Of Room, Even For Your Busiest Days – With the ability to display up to 12 timers at once, from 5 minutes to 3 hours each, you’ll always have plenty of flexibility to manage and plan even your busiest days

• Spend More Time Using It, And Less Time Learning How To Use It – With an intuitive, simple interface, mastering its use usually takes less than 3 minutes!

Click here to
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PS. Remember, if you want me to keep getting awesome smart peeps to answer questions here, go check out their stuff.

• Lou Bortone – Video in a Day
• Terry Dean – My Marketing Coach
• Kevin Riley –  Blogpreneur Training
• Rachel Rofe – How To Get Never Have a Bad Day Again
• Kelly McCausey – Solo Smarts Podcast
• Tiffany Dow – Work Life Balance
• Shannon Cherry – Learn How I Get *Paid* to Attend Events

This week I asked our panel of experts…

“We all at some point have to deal with a time sucker in our industry. It may be someone who we started a friendship with who wants more time or information than we can realistically give, a family member, or it may just be a friend who you've outgrown.

How do you value your time, set boundaries, and still be the best YOU possible?”

I think you'll find the responses interesting.

Lou Bortone of Video in a Day says:

This was always a really tough one for me, because – like most of us – I love helping people and I hate saying “no”.

However, I've learned that “access” to me is my most valuable asset – and now when someone asks “Can I pick your brain?” I say, “Sure, I charge $300 per hour, how much time do you need?” I can also refer them to my online scheduler, where they can purchase a quick consult.

Terry Dean of My Marketing Coach says:

I honestly don't have to deal with this problem much anymore. But I had it BAD years ago. I wasted hours every day in unpaid conversations by email and phone with people who never even became customers.

The disease I had was “Nice Guy Syndrome.”

One of the subtle symptoms is a feeling of responsibility to answer every email and every phone call that comes in personally. It meant I invested myself in thousands of people…many of which had never even purchased anything from me.

I thought all this free advice would really help people, but the reality was I simply didn't understand human nature.

Rarely do we value what's given for free. For example, have you ever tried to give business advice to a friend of family member?

Sure, you may have that rare gem who takes what you share with them and runs with it, but much more common is the nodding head where they then walk away and do what they wanted to anyway.

I had it so bad back then that's one of the reasons I had to take a break from the Internet completely for 18 months.

But I haven't had to deal with this issue much in years.

And it's because that experience was so miserable for me that I figured out what I had to do to escape the possibility of this ever happening again.

The first thing you have to do is value your own time. Just by setting up an hourly consulting rate or an organized coaching program, you've solved half the battle. Because now you can point to your consulting or coaching whenever anything veers into that territory. Once you value your own time, others will start valuing it as well.

On the rare occasion a business friend or client goes a little too far… you can and should set clear boundaries. This is important! Make sure to set the boundaries BEFORE you're aggravated by it. Don't respond in anger and frustration. Once that's likely to occur, you've waited too long.

Instead, it's good to remind people of how you operate. For example, with new clients I always tell them how and when I will respond. If I'm on vacation or something changes, I let them all know in advance how my schedule is changing.

I do the same with joint venture partners and business friends. They know when they can expect a response from me and when they can't.

A lot of this comes back to knowing what you want your Lifestyle to look like. If you're not clear on this yourself, how can you explain it to anyone else?

Kevin Riley of  Blogpreneur Training says:

Fortunately, I don't have any offline friends who are time suckers. My best friend, outside my wife Rieko, is my old buddy from my house-building days, Toriu. We get together about 3-4 times a year. The rest of the time, we are rarely in contact. That's normal here.

However, online, I could easily be time sucked by a few things: The rare customer who fires off question after question, Facebook, and YouTube.

By setting aside a short (10-15 minute) window of time in my mornings to answer e-mails, I don't allow any customer to suck my time, yet they receive an answer to their query (making for happy customers).

As for Facebook and YouTube, I don't always win the battle – allowing myself to lose time to fun. But then, that's why I do what I do – so I can have fun.

Rachel Rofe of How To Get Never Have a Bad Day Again says:

As a recovering people pleaser, I can see why this is such a great question to ask.

And that being said, I think a lot of people in the personal development world can be quick to say they've “outgrown” someone, or that they're “further ahead” than people they once loved.

I don't know if that's always the truth.

With that said, I'm going to answer this question from the perspective of someone who's considering leaving a friendship that was once fulfilling.

So… my answer:

From experience, I've found that unless someone is mentally unstable, having an honest conversation (coupled with diplomacy, grace, and humility) is the best policy.

I like to think that people are smarter/more emotionally available/willing to grow WAY more than most of us give them credit for – especially when we're in a space of being annoyed with them.

So I'd look at having a conversation with my friend. It starts with however I'm feeling, and might sound something like:

“There's been something I've been wanting to share with you. I've been holding it back out of fear that I'll upset you, when really, I just want us to be able to understand each other better. Would you be OK with you if I share some messy thoughts?”

After you get their buy-in, share that you know where they're coming from. I might say something like: “I know that you're in a place with your business where you're really wanting to grow. I admire your focus and excitement for getting things done, and you're making real strides forward. It's awesome to see.”

Then where I'm coming from: “And from my perspective, while I love your business enthusiasm, I'm feeling like you want more information than I feel good about giving. I find that we talk about business more than I desire and I leave feeling drained.”

Then ask to come to a solution together: “I would love to find a way where we can both feel really good about this friendship. Can we talk about what that might look like?”

In most cases, if you are completely honest, share both perspectives, and look to find a solution TOGETHER — you'd be absolutely amazed at what can happen. You may end up deciding that the friendship has worn its course, or you may find that you have a newfound container for a more fulfilling friendship where you both feel even closer.

The main thing is to give BOTH people the opportunity to have a voice instead of just writing them off.

Of course, if this is with someone you were never really that close with in the first place, a simple “I've scheduled time to work on some things that are really important to me and unfortunately don't have free time to chat” also works.

Kelly McCausey of Solo Smarts Podcast says:

I've a friend I've seen potential in for ages. Over the years I've invested a lot of energy into encouraging, equipping and pushing her into action. When I'm not actively motivating her, she drifts off into the demands of every day life.

Last year I finally admitted that I wanted it far more than she did. I had to let go.

I love her so much, I didn't want to lose our friendship. I went to her and apologized for pushing. I promised to leave it alone and just enjoy our personal friendship from now on. It was important to me that she know I don't need her to be entrepreneurial to be my friend.

This is an area of issue for me in a lot of relationships. I often want someone else's success more than they do. I'm working on it!

Tiffany Dow of Work Life Balance says:

I've had to do this a lot lately. This is the first time I've put strict boundaries on my time and space. I've gotten to where I'm just blunt or more apologetic about doing what's in my best interest.

I grew up a people pleaser. Never wanted to come across as “rude.” But it's not rude to get your work done before chit chatting with a friend. That was all in my head.

I have found it very freeing to tell people honestly, “I have to focus on work, so I won't be able to visit much until (whatever time).” Nothing at all rude about that.

And truth be told, if someone didn't respect my boundaries, I wouldn't feel very valued by them.

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

Of course, this happens to everyone. ​ And sometimes the lines blur so much that you have difficulties seeing the issue until you realize how bad it really is.

That recently happened to me and it got to the boiling point. A friend, was consistently asking business questions, which at first I didn't mind answering. But soon, I was realizing that any advice I gave her was disregarded. (She was a ‘bright-shiny-object' type who jumped from idea to idea.) I was getting annoyed to say the least. It was time for ‘the talk'. Essentially, I shared my concerns and more importantly how I felt. It cleared the air and we have remained friends who only focus our chat about your lived, not business.

Although that one has a happy ending, not all do. I find this especially true when it comes to social media ‘friends' (those who only know you online). Of course, it starts innocently – a quick question about something, but soon you might find yourself coaching or consulting (something you get paid for). Here's what I've done to help stop this:

1. I make rules for myself and keep them. For me, it's answering one question and that's it.

2. I've created canned responses so I don't have to fumble for words when feeling awkward. For example, on reply is this: “I appreciate your trust in my advice, and I value our relationship. I want you to know that what you are asking is something I get paid to do. It's how I make my living. And because you know how limited availability is, I need to focus on paying clients with my time. However, here are a couple of blog posts that may help…”

3. If all else fails, ‘Bless and Release', meaning wish them the best and ignore them, block them or whatever you have to do so they don't suck your time.”

Nicole Dean of .. here! .. says:

I'm so glad my smart friends sent in so much great insight for this post.  I know that I, along with my coaching clients, have struggled at times with this issue over the years.

Like most, I'm much better at telling others how to regain control over their time than I am sometimes in owning my own.

But truly the thing that I end up saying oftentimes when I'm talking with them is “YOU ARE NOT A VICTIM HERE! So QUIT IT!!!”

Don't pull the “Nobody respects my time” line, if you haven't set the rules first. Otherwise, it's not their fault. It's yours.

Draw the line in the sand and have options for people who want more of you. Options that you are comfortable with.

Granted, I failed majorly at this initially. I'd be resentful of people who were “using me” until I realize that it was my fault!

1. They didn't know any better because I hadn't told them, and

2. they didn't have a legitimate option for paying me for my time. DUH.

Once I realized that I was putting THEM into a pickle, I kicked my “woe is me” mentality to the curb and I took control of my time.

What did I do to fix it?

1. I created a coaching page.

2. I wrote and published my book.

Now, people who ask about making money online are referred to my book. And, people who want ME are referred to my coaching page. Easy peasy.

Granted, I still do find myself slipping at times, and I have to put up barriers in those instances.

I think the thing that I finally figured out is that EVERY moment of EVERY day that I give to someone else is a moment that I'm taking from taking care of me, spending time with my kids and my Joe, or being with my family and friends.

Your time (as with your energy) is like a bank. And, the minutes go where they are allocated. Make sure you're INVESTING them wisely.

My favorite quote for over a decade has been “The days are long, but the years are short.”

I encourage you to think of that when you're giving your time to others. Because we blink and a year passes.

It's a lesson that's been one that's taken me a while to learn, so I hope this perspective helps.

Warmly,

Nicole Dean

Recommended Resource:

If you need an energy boost – check out Energy Jet Pack by my friend, Lain Ehmann.

PS. Remember, if you want me to keep getting awesome smart peeps to answer questions here, go check out their stuff.

• Lou Bortone – Video in a Day
• Terry Dean – My Marketing Coach
• Kevin Riley –  Blogpreneur Training
• Rachel Rofe – How To Get Never Have a Bad Day Again
• Kelly McCausey – Solo Smarts Podcast
• Tiffany Dow – Work Life Balance
• Shannon Cherry – Learn How I Get *Paid* to Attend Events

This week I asked our panel of experts…

“About” pages. What is your #1 tip for a great ‘About' page on your websites?”

I think you'll find the responses interesting.

Kristen Eckstein of Get Published on Kindle in 30 Days says:

A PR expert once told me to sprinkle testimonials throughout my lengthy bio on my About Page. I did that by taking screen shots of social proof and inserting those throughout. I've gotten many compliments from people who decided to hire my team because I was gently guiding them through why they should hire me.

In addition, I recently added a super fun graphic as my headshot on the page.

I got the idea partially from the word clouds that used to be so popular on websites and my VA, Natalie Collins, who was playing around with adding words to her photos. I created a really fun graphic that captures exactly what I'm all about in a way that draws visitors in and makes them stay longer, then of course, want to get to know me better.

What I've learned is an About Page should never be stuffy, unless that's the market you're trying to reach. Being myself on my About Page, even when it was sometimes against the better judgement of some critics, has helped me build my business in the way I want and attract the types of clients I want to establish a long working relationship with.

Lynn Terry of How to Get Social Marketing Results in Just Minutes a Day says:

I'll make this short & sweet. My top tip for your About page is to make sure you include a call-to-action on that page! Put yourself in the shoes of your visitor. Click on your own About page and read it. Now – what should you do next? What do you _want_ your visitor to do next, after reading this page?

Make sure that “next best click” is very clear and super obvious!

Tiffany Dow of Work Life Balance says:

My #1 tip for an About page is to weed out your non-audience by being highly transparent. I like an About page that uses first person, not something that reads like a sterile biography someone else created, such as, “Tiffany graduated from…” Boring!

I love to use a combination of video and text. Video is GREAT for an About page because it helps people get a feel for your personality better than plain words on a screen.

When I create my About pages, I don’t just talk about what I offer – I talk about what I don’t, or why the visitor may NOT like me. Why do I do that? Two reasons.

First, it helps those who will get offended by me leave early so we don’t have to end up arguing about anything. Second, it helps those who like my style instantly appreciate that I’m going to be myself – and not phony.

On one of my About pages, I specifically tell them upfront “I’m motivating for many people and offensive to a handful.” I tell them I’m blunt.

Tell people what you’re like in terms of teaching – what do you share, why do you do it, and how? Give them a reason to love or hate you – but most of all, avoid being boring and middle of the road. Nobody is attracted to that.

Lou Bortone of Video in a Day says:

I think “about” pages represent a huge opportunity for business owners, but I also think many people miss the boat on this opportunity. An about page is a chance to show off your personality, and give prospects and partners a better sense of what you're all about. An about page is also the perfect place for an “about me” video to show off your skills and connect with your web visitors. My tip for entrepreneurs is to make the most of your about page, and don't settle for the typical (boring) bio and head shot.

I have a ‘one page' website, so my opt-in video doubles as my about video, but I also use a pretty cool LeadPage template that serves as a “bio” page.

Alice Seba of The 30 Day List Challenge says:

Even though an about page is about “Me” or “Us”, it's like any other marketing piece you put together. It has to be about the reader. So while you may be singing your praises and giving some more insight into who you are, you have to show how this benefits your audience. The goal of your about page should be to show your visitor why they should pay attention to you and stick around to learn more.

I cover this in our Persuasive Writing Course and here is an excerpt from that course:

—- START EXCERPT —-

If people are thinking about doing business with you, they’ll often look at your About Me page. They want to know who they’re dealing with and if you’re qualified to help them with what they need. If you don’t have an about me page…make one. If you do have one…let’s see if we can make it better.

Start with a headline other than “About Me” – what can you do for your visitor? What’s in it for them?

Focus on your reader and not you. Obviously, you’re still going to talk about your qualifications and experience, but you’re going to relate that to your reader. So if you have a degree or background in an area, you’re going to show why that matters to them.

For example, “With 20 years experience as a personal chef focusing on healthy foods and promoting weight loss in my clients, I’ve brought together some of my favourite recipes and approaches to meal planning, so you can follow your own path to nutrition and optimal health.”

Include a call-to-action. Where should they go next? I’d recommend sending them to an opt-in offer. Something they can get for free to get to know you better before they buy anything…but they also get on your list, so you can email them some more.

A lot of About Me pages are in the third person and I think that can work, but personally, I think it’s a bit dull and puts a space between you and your visitor. Speak in the first person and use words like “we” and “I” and more importantly, use the word “you.”

In most cases, you can have fun with it…share your own opinions and personal philosophies. Show your personality and let them get a great sense of what you’re all about and why they should stick around for more.

—- END EXCERPT —-

Sorry, I think that was more than one tip, but they all fall under the main idea of showing your readers what they want to know.

Connie Ragen Green of Affiliate Marketing Case Studies says:

My best tip for an effective and memorable ‘About' page is to always think of it as a work in progress. I like to share a little about how I came to be an online entrepreneur, but I also include up to date information and details about where I will be speaking, my latest published book, and other activities I am involved in. We are so much more than what we do in our businesses, and readers want to know more about our activities away from the computer.

I recommend setting up your ‘About' page with a picture that really looks like you, along with a couple of paragraphs that explain something about your background. Keep it light and informative. Don't let your page get bogged down with details of a job you had during the 1980s! Use this as a starting point to share as much or as little as you are comfortable with to the people who are interested in getting to know you better. I have two main sites and strive to keep both of my ‘About' pages current and interesting.

Kelly McCausey of Solo Smarts Podcast says:

Whenever some great web content grabs my attention, I jump over to the site's About Page to learn more about the site and the author. Knowing I do that, I'm pretty sure lots of others do it too, so I've taken time to keep my own About Page updated. I want to make sure it's ready to represent me when someone comes to learn more about Solo Smarts and me.

I've decided to keep the opening focus of my About Page on how I got started in an online business. I'm trusting that many of my About Page readers are new and seeking hope and resources. By sharing how I started small and found success, I'm trying to make a connection.

After my opening, I share a testimonial from a customer. I change this out every so often.

Then, I move into sharing links that I'm proud of under these headings:

• Kelly is Hosting Events: (Beachpreneurs, Exposure & Profit)
• Kelly is Speaking: (Live in person events)
• Kelly is Guest Blogging
• Kelly is Featured

It might seem odd to link out to other sites from my About Page, but I see it as opportunity to show social proof that other smart marketers think I'm smart.

Finally, I invite my readers to curate me. I link to articles and videos they're welcome to take and republish on their own sites and encourage them to do so with an affiliate link back to my site. I'm planning to plump up this area of the page with fresh content that promotes my new courses. Curation is a popular practice these days and I want to make sure my community realizes how easy it is to curate me for profit.

P.S. You can learn more about curation from my course, Smart Curation Skills.

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

I hate most ‘About' pages. Why?

Too many people use it to brag, when an about page is clearly a selling tool.

You see, you should have different about pages that target different audiences. It is impossible that one size can fit all your audiences' needs. If you are a coach, for instance, you should have an about page for your potential clients. It should tell them why they should hire you. But if you also speak, your about page should be geared to those who are looking for a speaker. And if you want media coverage? It needs to show a journalist you have got the right stuff to be interviewed.

For example, here is my about page for my blog.

And here is my info directed at event hosts and those who hire speakers.

Do you see how they focus on the audience needs?

Also, did you see that the bios I shared have separate calls to action? After all, this is a selling tool, so you need to work it!

The bottom line is to remember: it's not about you, it's about the audience.

Yes, some of the information will overlap. But if you have focused on the AUDIENCE's needs, you are more likely to get the response you want.

Nicole Dean of .. here! .. says:

One of my goals for this week was to polish up my “About page” on this site. Mission accomplished – although I know it could use another bit of elbow grease to be even better. Hence the reason for asking this week's question.

Here's what I've come up with as of today..

The intro with my main goal for anyone coming to my sites, buying my products, or hiring me as their coach.

I then lead into my Official Bio to show off my mad skillz. 

Then I go directly into the “here's me in real life” pics, like this one:

And on to… 

Where I’ll Be Speaking Next:

• NAMS- Atlanta

Events I’m Hosting:

• Beachpreneurs Live – Daytona Beach
• Beachpreneurs Retreat– Pensacola Beach

Then some of my favorite testimonials that I've gathered over the years – 

A way to connect with me on Social Media – 

Connect with me here:

And I finished with the most important part…

All of the above is important to me, but this is my “Why”:

I'm thinking I'll switch things around a bit, but I'm already much happier with it than I was before.

What about you? Care to show off your “About” page or share someone's that you enjoyed reading? I'm all ears.

Talk soon.

Warmly,

Nicole Dean

PS. If you're interested in this topic, I wanted to tell you about a PLR package that we have at CoachGlue.com about “About Pages”.

It's called “From Lackluster to Blockbuster: Revamp Your ‘About' Page for Increased Credibility and Promotion” and it comes with the following:

* Report: From Lackluster to Blockbuster: Revamp Your “About” Page for Increased Credibility and Promotion (15-pages, 2983 words)
* 10 Checklists to help you revamp your “About” page

Note: This IS PLR. We just call it “Done for you Content” over there.

And, the price can not be beat. Whether you plan on reading this and applying it or creating a coaching workshop around it, it's a steal.

Check it out here:  http://coachglue.com/coaching-content/revamp-your-about-page/

The checklists that you'll get include:

* Your Blockbuster About Page Call to Action
* Your Blockbuster About Page Checklist
* Your Blockbuster About Page Inspiration
* Your Blockbuster About Page Killer Headline Brainstorm
* Your Blockbuster About Page Links and Resources
* Your Blockbuster About Page Opt-In Offer
* Your Blockbuster About Page Social Media List
* Anatomy of an About Page Testimonial
* About Page Video Script
* Your Blockbuster About Page Vision

Here's that link again: http://coachglue.com/coaching-content/revamp-your-about-page/

This week I asked our panel of experts…

“How do you get your mojo back when it's flown the coop?”

I think you'll find the responses interesting.

Terry Dean of My Marketing Coach says:

I’ve lost my mojo multiple times over the years.

Here are 3 ways I’ve attacked it head on… and got my mojo back when it all feels lost.

#1 – Take a Break

Often it’s the day-to-day activities and the overwhelm that sucks the life out of you.

You’re so dug into the projects you’re working on that you don’t feel you can come up for air.

The best thing to do when you’re in that situation is to take a break. Stop staring at the problem. Get out and do something fun.

It could be as short as a few hours out of the office to watch a movie or go to lunch. Or it could be a weekend trip… or even an entire month break from your business.

Step out of the stress and the day-to-day activities. Look at the problem from a different situation and remind yourself what it is you love about what you do.

That leads us to the second part…

#2 – Focus on your Vision

During your break, take time out to look at your plan. What is your long-term vision?

Too many internet marketers are running their business by the seat of their pants. You’re overwhelmed because you’re taking on a whole bunch of activities that aren’t essential to your vision.

Eliminate all the unnecessary activities you added simply because they sounded like good ideas at the time.

Automate as many day-to-day activities as possible.

Delegate everything that’s outside your expertise or below your ‘pay grade.’

Where do you want to be in your business 12 months from today? Once you’ve written that down in detail, work backwards from there to what you want to accomplish in the next 90 days.

Then create a weekly and daily growth plan to take another baby step toward your vision every day.

#3 – Join a Passionate Mastermind Group or Find a Mentor

Enthusiasm is contagious.

And online marketing can be a lonely business if you allow yourself to be isolated.

Find others who are passionate about what they do. Share ideas. Grow together.

Hold each other accountable.

Avoid the complainers! Don’t keep participating in any forum, group, or club where it quickly becomes a pity party of how hard it is out there.

Some people have a ‘recession mindset’ while business is booming all around them.

Either find a mastermind group or connect with a mentor proven to help others move forward.

Lou Bortone of Video in a Day says:

How do you get your mojo back when it's flown the coop?

I ‘recharge my batteries' by attending (or speaking at) industry events and conferences. Despite being an introvert, I love the camaraderie that comes from events like NAMS, where we get to reconnect with old friends and make new ones. Of course, the shenanigans that often happen after the sessions are the most fun and really help to restore my mojo when I've been running on empty!

Lain Ehmann of Crafting Your Business, Step-by-Step says:

For some reason, people think they have to “feel it” to be productive. I think the difference between a professional and a hobbyist is that the professional shows up whether their mojo is in the house or not. Just think of Celine Dion – do you think she tells her sold-out crowds in Vegas, “Nope, sorry. Just not feeling it tonight.” Emotions are a transitory thing. Some days I feel like sitting down to work, and some days I feel like curling up under my covers and reading junky novels. If I give in to the latter too often, I'll be in big trouble!

That being said, I can get burnt out at times. After a big event, I need to give myself time to physically recover and to reconnect with my family, who have been surviving on mac ‘n' cheese for the past week. A day or two of down time can re-charge my batteries and get me ready for the next big project.

I also can get zapped if I'm spending too much time doing the tasks and projects best left to someone else (like customer service). If I'm feeling blah day after day for an extended period of time, usually this is the reason; I've been doing soul-sucking work, rather than soul-fulfilling work. Then I have to realign my task list to better reflect the projects I'm excited about.

Kelly McCausey of Solo Smarts Podcast says:

Sometimes I lose my mojo and sometimes I lose my vision… both have a similar effect on me. I grind to a halt and feel stuck.

When I lose my mojo for business, when it all feels like it's been said or done before, I seek to spend time with newcomers. They see everything with fresh eyes and ask great questions. This lights a fire under me and before I know it, my mojo is burning brightly again.

Ideas for getting in touch with Newcomers:

1. Volunteer to be interviewed by a new blogger or podcaster.
2. Spend time answering questions on Forums and Facebook Groups.
3. Take on a Mentee or Intern
4. Offer an Open Phones Day. Here's How: Open Phone Lines Training

When I have mojo but lack vision on where to go next, I seek to spend time with successful contemporaries. They shine a light on my potential and make me realize I'm bonkers to not live up to it. With a little brainstorming and planning, my forward vision gets a jumpstart and I'm off and running again.

Ways to connect with Contemporaries:

1. Go to Live Events like Exposure and Profit or NAMS
2. Join a Mastermind Group. Example.
3. Start a Podcast, maybe even try the Round Table Format. Example. List Building Roundtable
4. Attend a Business Retreat like Beachpreneurs.com

We call get stuck now and then, but we don't have to stay there!

Kristen Eckstein of Free Book Promo says:

It happens to all of us. I lost my mojo. Writer’s block was in full force. And my deadline was less than 24 hours.

I did get it done (about 10,000 words), and Author’s Quick Guide to Having a Successful Book Signing was released on time. WOO-HOO! So how did I do it? How did I get my writing mojo back?

• Accountability—My coach issued this challenge to me, and she checked in to see how my progress was going. That lit a little fire under my behind…
• Mastermind—I’m part of a small mastermind group and we had our bi-weekly check-in meeting Wednesday morning. Telling them what I was up to helped renew the spark of excitement I had when the project was brand new two weeks before.
• Left-Brained Activities—Some might call it procrastination, but during my “off kilter” time I played in the kitchen with raw food recipes (and ate a LOT of chocolate), put together office furniture, ran errands, worked out and pretty much did everythingexcept write.
• Right-Brained Activities—When I felt my mojo start to return, I fostered it by playing with LEGOs, playing with my cat and playing with food (a left- and right-brained activity).
• Chocolate—I ate a LOT of chocolate! Raw cacao has energy and creativity-boosting properties, so I ate a ton of it. 

The fact is, all writers, entrepreneurs, artists—well, pretty much everyone who’s ever embarked on a large project like writing a book—loses their mojo once in a while. No one can say when your mojo leaves, how or when it will return. Mine hit suddenly around 9pm on Wednesday night, after a full day of the above activities. Having a coach hold me accountable was huge. She’s pushing me to go further than I think I can, and celebrating when I surprise myself. My mastermind group does a similar thing and offers support with like-minded people. And combining left- and right-brained activities opens the neurological pathways between the two hemispheres. Of course, my personal opinion is chocolate is what really did it. 

Nicole Dean of .. here! .. says:

When my mojo flies the coop, I chase it down and tackle it in a few different ways and drag it back, even if it's kicking and screaming.

Yes, it happens to ALL of us. Like my friends above, I've been in this business a long time for TEN years (since 2004) and I've definitely had my on and off periods of time.

My friends touched on many of the things that I was going to mention, so I'll come at it from another angle.

1. Avoid loss of mojo in the first place. Have a vision and understand that what you do impacts other people. If your #1 goal in business is to profile AND make the web and the world a better place, then by not running your business, you aren't making the web and the world better. Right?

2. Take your vitamins. Seriously – good vitamins can really affect your entire mood, energy levels, and overall outlook on life, the universe and everything.  I keep mine sitting on my desk, so that I remember to take them every day. I notice that when I forget, I fade.

3.  Have people dependent on you. I have my team (assistants, customer support, writers, designers, etc), business partners, my family, my coaching clients, and even my dogs dependent upon my success. I don't have the luxury of crawling into bed too long before I have to get my butt up and get busy getting things done.

4. Allow for the down times and don't beat yourself up when they happen. Forgive yourself as you would forgive others. Don't get into a spiral of “I suck… ” because it doesn't help you to get back on your feet.

5. Keep track of your progress. With my coaching clients, I always recommend they create a spreadsheet or notebook of “Where I am Now” so they can track their progress. Otherwise, if growth is slow and steady, you may not realize that you're moving forward unless you have a way to look back. It's kind of like with weight loss. If you haven't seen someone in a year, and they've been losing 1-2 lbs per month, they may not realize how different they look, but you sure will.

6. Have some happy reminders near your desk. I have cards and printouts by my desk from people who have taken the time to send me words of love. These are from past coaching clients, friends whose lives I've touched through my work, and colleagues. I pick those up and reread them from time to time when I need a boost.

7. Most importantly – have some recurring income streams in place. When my mojo runs off – I have enough passive income streams and recurring revenue streams in place that I don't have to panic. I can take a break and not freak out about it. It's ok and that's a great feeling for me. I hope you have some in place as well. If not – please listen to the free audio on the top of this page to learn why it's so important to me that you start adding income streams today. Passive Income & Recurring Income Training

Warmly,
Nicole Dean

PS. If all of the above fails, write a blog post about getting your mojo back and then you'll talk yourself into getting your stuff done. Busted.

As you may know, I recently released a course called “Sticky Social Media” that has been a huge hit. The course comes with training videos showing 17 ways to quickly create graphics for social media sites. It also includes tons of other stuff, but you can see all of that on this page: Sticky Social Media

That got me thinking if I missed any good tools. So, this week I asked our panel of experts the following question.

“Regarding social media graphics.

What tools do you personally use to whip up quick and easy graphics to share on Social Media sites?”

I hope you like it.

Lynette Chandler of Tech Based Marketing says:

Right now, my favorite tool is Pixlr because it is online and I don't have to fire up clunky graphics software.

I even created a Pinterest Pixlr tutorial complete with downloadable templates -> Get the free Pinterest Pixlr Tutorial & Templates Here

I also use Keynote and finally, two fun tools on the iPad. FrameArtist+ and Over. FrameArtist+ is a little bit more versatile than Over but I love the fonts that come with Over. Their artwork packs are also really cool.

Dr. Mani of How to Set Goals says:

Nicole, this is one question I can answer

I have a screen capture tool called CaptureMe (for the Mac) which can resize and grab any portion of a screen for use as an image.

To edit an image by adding text or a quote, I make this ‘grabbed' image (the one I grabbed from my screen) the background of a table cell (takes a basic understanding of HTML to do this), and type in the text as the table cell's content. Sizing, positioning and any other formatting can be done with adding <b>, <i> or <center> and <align> tags.

Then, I use CaptureMe again to snap a photo of the edited image – and share it on social media.

Might sound elaborate or complex, but on average it takes me 3 minutes to modify and get ready an image, which beats the time it might take using a program or online image editing site!

Hope this helps.

Lou Bortone of Video in a Day says:

As Facebook (and obviously Pinterest and Instagram) become even more visually oriented, I think it's crucial to make your posts stand out with groovy graphics.

Quotes, tips and quips can all be turned into more interesting and compelling visuals using free online tools like ReciteThis.com and Pinwords.com. If you've got something to say, why not make it more fun to look at?

Kevin Riley of Blogpreneur Training says:

Although I have Photoshop on my Mac, I often am on another computer and want to quickly edit an image on the fly. In fact, I edited all my photos on my latest trip to Europe without Photoshop. How?

I used a fantastic new online image editor called PicMonkey. It's free for most functions (for a few bucks a month you can use all their functions, but I've never needed these) and you can edit an image in under a minute. Then, you download it back to your computer.

Nicole Dean of .. here! .. says:

As part of our Sticky Social Media training over at CoachGlue.com – I created several videos.

We decided to make two of them public for those of you who are curious if the training is simple enough to do yourself.

Here I show you how to use a free tool called KeepCalm-o-Matic.co.uk

It doesn't get much easier than this.

• The “Keep Calm” website is: http://www.keepcalm-o-matic.co.uk/
• To see more videos like this one, grab the training at Sticky Social Media

You can see the graphic that I created using the Keep Calm-o-Matic here:

We also show a few paid (but powerful) tools in the Sticky Social Media training.

Here's one that I use myself.  Instant Infographics

Again, here's where you can grab the  Instant Infographics tool.

And, you can grab our training at: Sticky Social Media,

Sample created with the Instant Infographics program:

I hope this gave you some ideas and made you smile.

Warmly,
Nicole Dean

PS. Of course, be sure to check out my contributors to this post:

• Lynette Chandler of Tech Based Marketing
• Dr. Mani of How to Set Goals
• Lou Bortone of Video in a Day
• Kevin Riley of Blogpreneur Training

If you’ve missed past Expert Briefs, you can click on the undies to see them all –>

This week I asked our panel of experts about a topic we hear discussed in the internet marketing world a lot…

One of the most difficult decisions in running an online business is choosing a shopping cart / payment processing system.

So, which one do you use to power your business?

Do you like it? Why or why not?

The funny thing is that I just returned from a weekend event hosted by JVZoo and no one mentioned them. I'll see if I can track down a few more responses to see if we get some feedback on their system, to be fair, as well.

Note:  There are no right or wrong answers here. Just perception and personal experience.

I hope that this week’s expert responses will be helpful in making this decision for your own business.

Dennis Becker of Earn1KaDay says:

I've used lots of shopping carts over the years, from a plain old PayPal button to Clickbank, PayDotCom, RAP (Rapid Action Profits), WSO Pro, a dime sale script that I installed on my own server, and Amember, and I wasn't totally happy with any of them.

I was always looking for a cart that would make affiliates love me, and one time when I promoted for Jason Fladlien, who used Infusionsoft, I did OK for the promotion but what intrigued me was a few weeks later I got paid for something I never heard of.

Holy moley! What's that all about? So I investigated and found out about cross platform tracking and “lifetime cookies” and said to myself “I got to have me some of that for my affiliates”.

In looking at it closer though, I noticed the price (ouch) and noticed that Jason didn't accept PayPal for some technical reason, so I looked further for something similar but better, and found Nanacast.

NanaCast

I use Nanacast now for virtually everything, and though it was not quite so intuitive to set up my first product there in the beginning, now I've got it down to a matter of a few minutes to add a new product, link in the upsells, attach the proper email list, link to the downloadable files (which are automatically secured), and create the buy button to put on my sales page.

I can and also do CPA type offers where I pay affiliates for sending people to download a free report or opt in to a list. I've used the split testing feature (not so great, but it's there) as well.

My affiliates seem to be very happy, especially when they get paid for products they've chosen for some reason not to promote.

I do also use DAP (Digital Access Pass) for a membership site because of the way it allows me to drip feed content, but I don't use the shopping cart or affiliate tracking features of it.

Learn and Earn from Dennis at 

Earn1KaDay 

Alice Seba of The 30 Day List Challenge says:

Over the years, I have tried a lot of different systems. Many people take so much time to decide on a shopping cart, but hold themselves back from getting started. The only way I was able to find out what I liked best was by trying a variety of options, so for anyone looking, I recommend just digging in and figuring it out as you go.

After all this time, I have settled in with Amember as my absolute favorite.

Amember

I like Amember for a few reasons:

* No monthly payment:

While I see the attraction in a 3rd party system that automatically does the software upgrades for you, I don't think the price of many of monthly payment shopping carts is really justified. Sure, profits can pay for this monthly fee, but if I can keep more of that profit back in my pocket, that's good for me.

* All-inclusive:

Amember includes my shopping cart, membership system, affiliate program and mailing lists…all in one place. I have always preferred all-inclusive systems because it allows me to segment lists and ensure better targeting with my market. It also avoids a lot of duplication if you happen to have your bits in pieces all over the place.

* Customization and control:

I love that I can control how Amember looks and functions. I've had a number of customizations developed that have allowed me to improve my email marketing, product delivery and more.

I know Amember isn't for everybody though. It is a little more complex than other systems and some people complain about the “extra steps” they have to do to set up a product. I have no problem with the extra steps because, ultimately, they are the things that allow me to have control over the way Amember functions.

Check out Alice's The 30 Day List Challenge 

Terry Dean of My Marketing Coach says:

I've tested and/or have direct experience with a lot of shopping cart systems including 1SC, Clickbank, Paypal, Amember, RAP, Infusionsoft, and others.

1ShoppingCart.

1ShoppingCart

The one I personally use is Netofficetoolbox.com which is a private label of 1shoppingcart. The reason I like it best is it integrates everything into one system including processing both credit cards and Paypal, your affiliate program, upsells, and more.

Since they've been around for years, they have had ups and downs. There were periods where their autoresponders couldn't get delivered and other points where they didn't integrate well with recurring billing on membership software like Amember. For me at least these problems have been solved and have been running well for the past 12 months+.

I use both my own merchant account and Paypal for processing orders through them.

So, that's what I use to run my primary business.

Clickbank.

Clickbank

I also use Clickbank for digital products I release in other markets other than my main one. I've found if you're in niches you can often recruit additional affiliates just by getting into their system and getting a few affiliates selling for you.

This also means I have a secondary system in place in my business in case there were ever problems with one of my accounts. I have money coming in 3 different ways (merchant account, Paypal, and Clickbank) in addition to the affiliate programs I promote.

Be sure to learn more from Terry here:

My Marketing Coach

Lou Bortone of Video in a Day says:

I have a love/hate relationship with my shopping cart. I love that it's so powerful, but I hate that it's so complicated. Because with great power, sometimes comes great complexity. Can you guess which service I use?

Infusionsoft

 It's Infusionsoft, and I realize it's much more than just a shopping cart. I only wish that I was able to use it to it's fullest potential, but that's my own dang fault! Kidding aside, Infusionsoft does what I need it to do, and more. The best part is that the Infusionsoft folks have a great conference every year!

Lou is the man when it comes to video. 

Learn more at: Video in a Day 

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

Like many people, I've looked for the perfect shopping cart for me. It had to be both easy for the customer, easy for me, and have an affiliate program built in. Oh, and when I say easy for me, I meant it means to be intuitive to set up and run. If I have to think about it too much, it probably isn't worth my time.

Lately, I am in love – and I mean serious love, with a new membership/shopping cart solution which I have been beta testing for some time and has now been released to the public. It's a premium wordpress plugin called InstaMember and its creator has thought of just about everything. You can use it for single (one-off ) purchases, fixed term memberships, or traditional memberships. It has it's own email software and helpdesk built in, but you can also easily connect it with your own if you already have. (For me, I use Aweber and it works seamlessly.)

I also like that there is no recurring fee with this affordable plug-in. So far, this has been the best solution to date for me.

Note from Nik: InstaMember doesn't appear to currently be for sale to the masses yet. I'll update this when it is.

Shannon gets paid to attend Conferences and Fun Events Learn How She does it Here 

Just added:

Debbie Drum of Turn ONE PIECE OF CONTENT into 21 Sources of Income says:

We’ve been using JVZOO for processing our payments for a while now. The founders / developers are internet marketers themselves so they understand the needs and wants of people who sell products online.

Other payment processors have so much red tape and long approval times and with JVZoo, it’s so easy. You could sell a product on jvzoo the same day you put it up!

JVZoo 

My top 3 favorite things about JVZoo are:

1) Integrates Directly with Go To Webinar:  When people buy a product i can automatically register them into a webinar if that’s part of the product they buy. One less step for buyers!

2) Funnel Setup: If your product has multiple levels, then JVZoo makes it really easy for you to set that up.  if you are selling a product, you should always have the future in mind so take advantage of the funnels inside of JVZoo – have an upsell and even a downsell for your customers to purchase on the backend.  It’s so easy to setup!

3) The people: E. Brian Rose – one of the founders is a cool guy and a great internet marketer!  Chad Casselman, the programmer was my very first IM friend! Woot!  Bryan Zimmerman is always so helpful on the Facebook page! And Rich Wilens is my buddy and sugardaddy (inside joke – lol)!

I highly recommend using JVZoo to process payments for your next product!

Nicole Dean of .. here! .. says:

Well, I asked the question, so you know that I have opinions, too.

Having been an Affiliate Manager for several years, I’ve worked behind the scenes with most of the carts mentioned above and even a few that weren’t mentioned, too.

Plus, with my own infoproducts, I’ve used … eek! SEVEN different carts.

Which seven? Well, one of them is out of business and two others I do NOT like so they shall remain nameless. But, I will share the ones that pass muster.

There’s a lot to take into consideration when choosing a cart, but it really comes down to just three main factors –

1. Your Needs – Now and in the future as you grow
2. Your Customers’ Experience – Will the ordering process be positive for them?
3. Your Affiliates – Will They Be Treated as you Wish?

Whew, right?

Let’s start at the bottom, since that’s the easiest, in my opinion.

1. What’s best for your affiliates?

I will tell you this. I earn the MOST money (as an affiliate) when I promote people who are using either Amember, Infusionsoft, or Nanacast. Hands down. Just from a tracking standpoint.

Amember

NanaCast

Infusionsoft

Disclaimer #1: That is making one big assumption and that’s that the person that I’m promoting has multiple products for sale – and they are actually telling their customers about them so that you can get repeat sales. But, I know that the sales track and I get repeat sales – both of which are hugely important in getting and retaining loyal affiliates.

Disclaimer #2: I do not choose what to promote based upon the cart, but if two products are equal in all ways, I will at that point, recommend the one that’s running on either Amember or Nanacast first.

Most of the other carts do not track referrals as well.

What about Clickbank? Is that attractive to affiliates?

Clickbank

Clickbank can either be really good in this area or really bad. Depending on the niche you’re in, it may be more difficult to get loyal affiliates, since affiliate theft is so easy. What this means is that I can, as an affiliate, promote a product on Clickbank. Some people who go to purchase (upon my recommendation) will replace my affiliate ID with theirs to get a discount. While this is frowned upon in most circles, Clickbank does nothing to monitor this. This can make it more difficult to get good affiliates to promote you – if you’re on Clickbank, simply because marketers who know what they're doing will avoid Clickbank for that reason.

On the other hand, Clickbank has one very distinct advantage. They DO pay on time, every time. Unfortunately, it’s becoming more and more common for people to just think they can NOT pay their affiliates (which is theft) – and get away with it. It’s very frustrating as an affiliate when you have to ask where your commissions are – and it just should not have to happen. Plus, affiliates talk with each other. I’ve been in a number of conversations in the past few years about who not to promote – because they don’t pay their affiliates. However, when you promote someone on Clickbank – you know you’ll get paid – because Clickbank is in control.

2. Customer Experience.

This is another tricky one. If you sell multiple products (and you darned well should) – it’s very helpful to have a “members area” where the customer’s purchases can be accessed for years to come.  It’s also handy if your customers don’t have to enter ALL of their information every time they order and can just log in to quickly order from you. Again, Amember wins here, in my opinion.

If you’ve only got one product at this point, then Clickbank has a nice smooth and easy ordering process. Plus, they automatically process credit cards, which frees you up to not have to have a separate merchant account, which is nice, too.

In fact, most of the carts have a nice ordering process. The only thing that stands out is if you’ll have repeat customers – in which case, having a members area is very nice for them to continually order and access their purchases at any time.

3. Your Needs as a Merchant.

Finally, the third big consideration is what you need as the product seller. Here’s where it is SO important to know yourself, your resources, and your business.

If you’re just getting started, are completely non-techie and/or you are unsure about your niche – then I’d recommend Clickbank or JVZoo. You can always leave that product there as you grow and also set up a separate cart down the road once you get rockin’. From a merchant perspective, there are a few weaknesses with Clickbank that are easily overcome with Easy Click Mate – a program that I use on three of my sites. It enables you to run several products from one Clickbank account.

If you’ve got a solid business (and are totally non-techie) and want something a bit meatier that you have more control on, 1ShoppingCart is solid. It’s super easy and can be set up and running very quickly. Plus, as Terry mentioned – the upsell capability is huge. The downside is price, of course, paying monthly for your cart as opposed to paying once. And, affiliate tracking is less than desirably, in my humble opinion.

Of course, there are as many options and scenarios as there are people, but that’s just a quick suggestion for you.

There are a few carts that have not been mentioned that are also viable options. E-Junkies is fine for beginners, but is not the best for attracting affiliates. It’s a very cumbersome process for affiliates to get links, and you can’t get them for the affiliates as there’s no clear pattern to how they are created.

If you're a more advanced marketer and are reaching the limits of one of the “beginner” carts, then take a look at the others recommended here or just ask me for a recommendation for what exactly you need.

So what do I use?

Enough chatter, right? What do I actually use in my business – RIGHT NOW?

On EasyPLR.com, I use 1ShoppingCart. It’s fine, and I like the upsell feature.

Powered by 1ShoppingCart

On  YummyPLR.com, I use Clickbank along with Easy Click Mate.

Powered by Clickbank & Easy Click Mate

For the rest of my projects I use Amember.

Powered by Amember

Time for Feedback!

So, what about you? Are you stuck on this decision? Or do you have a cart you recommend? Please join in the discussion!

If you’re at the point right now where you need to change carts for some reason – let me know. I’ll recommend a cart for you based upon your needs.

Warmly,
Nicole Dean

Resources RECOMMENDED in this Article:

• Amember – All in One Membership Site Software
• Clickbank – Hands off. For non-techies. Includes a marketplace to recruit affiliates for you. (Use Easy Click Mate to make it more powerful.)
• 1ShoppingCart – Powerful cart.
• NanaCast – Another powerful options with a lot of features.
• JVZoo – Fast and easy. Great integration.

This week I asked our panel of experts…

“Last week, we talked about branding. Do you have any
examples of interesting, fun, or even odd brands that
stand out to you and that you love?”

I think you'll enjoy the responses.

Kevin Riley of  Maximize Your E-Mail Marketing Profits In 2013 says:

For many years, I've been in awe of the branding of Amazon. The whole A to Z promise in their name. The implication that it is huge (Amazon River). The fact that everyone (even those who rarely shop online) know Amazon, and most have shopped there at least once. The fact that they snagged a memorable name that starts with A – and it's not Acme or Ajax.

You can learn about email marketing from
Kevin here ->  Maximum E-Mail Marketing Profits In 2013

Lou Bortone of Video in a Day says:

One of the “new” brands that I'm enamored with at the moment is “Neuro” beverages. (http://drinkneuro.com/)

In the hyper-competitive world of sport and vitamin beverages, Neuro stands out with it's cool packaging, flavors and marketing. Check out their website and take note of the style, colors and “attitude” of the brand. And with flavor choices like “bliss,” “passion,” and “sonic,” the drink is almost irresistible. Neuro has all the makings of a brand on the move.

Want to learn about adding video in your business?
Lou's your man. -> Video in a Day

Karon Thackston of Step-by-Step Copywriting Course says:

Check out Sally Hogshead's book “Fascinate: Your 7 Triggers to Persuasion and Captivation” which has awesome stories about branding. One that stands out is how the liquor company Jagermeister built a very successful brand based on just how disgusting their product tastes.

Now THAT'S odd and creative!

When you think Copywriting, you think of Karon.
Check out her Step-by-Step Copywriting Course if you want to ramp up your skills.

Tiffany Dow of Ghostwriting Cash says:

Have you ever seen the movie Crazy People with Daryl Hannah and Dudley Moore? If not, as a marketer, I highly suggest you go find it and watch it. It will leave you wishing that everyone in the world marketed that way.

It’s about a group of patients at a mental facility who start marketing for a major company. They’re so blunt and refreshingly honest that the public goes crazy for them. That’s the kind of marketing I like to see.

I love humor.

I love brands that take a stand on something.

I love brands that are honest about their products.

Old Spice is one of my favorites. The commercial with the guy who changes scenes and says, “Look at your man, now back at me…” – the company is obviously going way over the top about how a simple scent can transform your life but they do it in a hilarious way – almost making fun of their entire industry for making such claims.

When a company takes a stand on an issue, I appreciate that. I know that my dollars can go toward funding certain things that I may or may not agree with, so when they’re transparent about that – I appreciate the heads up.

Take Oreo and their rainbow cookie for example. Ask anyone, and they’ll tell you that I’m a hardcore conservative, but that’s the one (and probably only lol) issue where I stand on the liberal side. So I loved that Oreo used their brand power for that.

Will there be companies who take a stand where I disagree with them? Yes. And I may quit spending money with them – but as a consumer, I still appreciate that they’re honest with me about it.

I have many of my own readers who say, “Tiffany – I love most of what you do, but sometimes you rub me the wrong way. However, I always know I’m getting the truth about what you believe, so I respect that and I stick around.”

That’s powerful.

Be honest and it will serve you well.

Tiffany has been a ghostwriter for years, writing for the Who's Who of Internet Marketing.

Learn her mad skills here -> Ghostwriting Cash

Lain Ehmann of Crafting Your Business, Step-by-Step says:

I love Little Miss Matched, at littlemissmatched.com. They started the trend of wearing two non-matching socks, and their website is exciting, fun, and colorful – just like the brand! But at the same time they're iconoclasts, they also make it easy for people to buy.

The areas in which they've chosen to be different don't interfere with letting people find what they want and actually purchase from them.

Lain Can Show you How to Craft Your Business.

Learn more here -> Crafting Your Business, Step-by-Step

Nicole Dean of .. here! .. says:

I've got company over so I'll answer short and sweet. Here are a few brands that make me happy.

One of my favorite brands is ThinkGeek.com. Clever and Fun. ‘Nuff said.

Another brand that I've been watching has been Charmin. Here's their latest post. (#tweetfromtheseat)

I also find a lot of liquor brands to be quite creative.

Lessons Learned from the Liquor Store.

My favorite place to go for marketing inspiration, especially when it comes to creative branding, is the liquor store.

Well, for that reason and so I can grab some wine, of course.

On my mastermind weekend with Connie Green, we stopped at a liquor store so that I could grab some wine. I mentioned to Connie my fascination with the branding on the bottles and she, so graciously asked the gentleman running the store if I could take a few pictures. He agreed. I was so excited!

Here are a couple of the pictures that I took in those few minutes….

Angry Orchard.

I love how the creators of this brand took the Wizard of Oz reference and ran with it.

Skinny Girl Cocktails.

I could write for days about Skinny Girl and their brand. But, basically, who wants a beer gut? Skinny girl to the rescue.

Oddka Vodka.

Last but certainly not least is Oddka Vodka.

What makes Oddka unique? Well, they have oddly flavored Vodka. Nothing as cool as Bacon Vodka, but still pretty awesome as you are about to see.

Their two oddest flavors are Fresh Cut Grass and Wasabi.

See?

and

Oddka reminds me of Harry Potter's Bertie Bott's Every Flavour Beans ? 1.2 oz Box – the jelly beans that come in earthworm, fresh cut grass, and booger flavor. Why not attract that market for vodka? (Not that I want to drink Booger Vodka, but you get what I mean.)

So talk to me.

Where do you find odd inspiration for your marketing?

Warmly,
Nicole Dean

PS. Yes, if you are over the age of 21, feel free to click on any of the images above and check them out. It's a pretty interesting study in branding if you ask me.

Big Favor – If you love Expert Briefs, be sure to check out my smart friends.

The more peeps I send their way, the more I can get them to contribute.  Here are the links again in the order that I received their responses.

• Maximum E-Mail Marketing Profits In 2013
• Video in a Day
• Step-by-Step Copywriting Course
• Ghostwriting Cash
• Crafting Your Business, Step-by-Step