Well, she's at it again. This time, she's having a Monopoly(tm) contest to get her Sterling Membership group hopping. (If you've never heard of her Sterling group, definitely check out her “3 months for the price of one” incentive to join. It's a sweet deal.)

Anyway, she's giving points for everyone who posts in her forum, and bonuses for bunches of other things. I also love how she used a press release on her sales page — and she's submitting it to the media as well. Good job, Lorrie!

Of course, the goals for this contest are to get her Sterling Group even more active on the forums and to draw attention to the membership as a whole.

(Note to readers: Contests are a GREAT way to drive traffic to your website.)

Have a wonderful day!

Nicole

PS. Congrats Lorrie on winning the APEX award for your Speed Copywriting Workshop! Proud of you!!!

Maybe you don't know where to start. Maybe you are a little insecure about your writing ability. Maybe you hate writing. Whatever the reason, you and I both know copywriting is critical to your marketing success. There is just no better way to clearly explain your value to a willing prospect than with copy.

If you recall, a few weeks ago, I posted about a bunch of free copywriting critique videos by Lorrie Morgan-Ferrero. They were awesome!

Well, Lorrie has just launched her flagship course — “Speed Copywriting Workshop”.

Never before has there been such a comprehensive, step-by-step guide to getting your copy out of your head, on to paper, and molded into the perfect model to reach YOUR TARGET MARKET!

And for a fraction of what it would cost to hire a copywriter. PLUS you get a blueprint for writing any type of copy super FAST. You'll use this formula over and over again — and, in business, you know that formulas and systems will get you more money than trying to reinvent the wheel or figure things out on your own.

It's time to get your sales copy out of your head and down on paper in record time. No more pushing it to the back burner. And best of all, no more losing money at an alarming rate.

Lorrie provided me with the following questions and answers.

*Who is this training designed for?*
The *Speed Copywriting Workshop* course is for any type of entrepreneur. If you are in a business and have creative control over your marketing this course is for YOU. So far people who have used this course span a broad range…

=> Graphic facilitator
=> Business storyteller
=> Attorney
=> Sales people
=> Marketing experts
=> Copywriters
=> Horse business owner
=> Life coach
=> Photographer
=> Spa owner
=> Speakers
=> Nutritional products distributor
=> Skin repair products distributor
=> Seminar promoter
=> Fighter pilot
=> Manufacturer
=> Fitness coach
=> Business coach
=> Spa owner
=> Real estate mogul
=> Massage therapist
=> Internet marketers
=> YOUR BUSINESS?

Click here for the details.

*I'm just going to hire a copywriter.*

A lot of people choose this route and it's a very valid solution. But if I may play Devil's Advocate for a moment…

You SHOULD hire a copywriter IF:
=> You have an extra $5,000-$15,000 lying around plus royalties. Copywriting is the MOST EXPENSIVE skill to outsource;
=> This is the last sales letter you ever plan to write.
You won't need to replicate this skill if you never plan to do it again;
=> You never plan to make future changes to your business.
You'll need to shell out more cash whenever you need an update;
Otherwise this course is a cheap investment in a lifelong skill you will always need. Whether you write copy yourself, pass it off to a member of your staff, or hire a copywriter, at the end of the day YOU as the business owner are the person responsible for the copy doing its job.

*What are the down and dirty details?*

You will not only get Lorrie's personalized system for writing winning copy FAST, plus these special bonuses:
=> Step-by-step, replicatable blueprint for any kind of copy
=> All the tools you need to turn out your own professional grade version of your first draft of sales copy
=> Laminated checklists
=> Deep target market questionnaire
=> Swipe files from top copywriters
=> Bonus DVDs
=> John Carlton's full day Hot Seat seminar (4 DVDs) – you can't get these anywhere else!
=> Your own RED HOT CHICKEN (while supplies last)

Click here for the details.

*Is there a guarantee?*

Absolutely. When you purchase Lorrie's products, she insists you leave a happy camper. You get a full 365 days to play with and evaluate this course. If you're not 100% satisfied, no big deal. Simply ship it back and you'll get your investment returned (less shipping). You'll part friends.

Click here for the details.

*Isn't this just like Lorrie's teleseminar Red Hot Copywriting Bootcamp?*

Not really though the goals are similar. Both are about getting good at writing copy, but the *Speed Copywriting Workshop* course goes so much deeper. You get…

=> never before revealed tricks Lorrie has picked up in the past few months from other top copywriters like Dan Kennedy, Yanik Silver, John Carlton and Gary Halbert at THEIR live events – ways to write WAY faster and pull more money out of your copy (these have not been taught in the Bootcamp);
=> to look over Lorrie's shoulder on the DVDs and watch how she whips lame copy into amazing shape. It's as if you were in the same room, learning at her feet. Very powerful course;
=> cutting-edge, replicatable copywriting techniques so you get results MUCH faster (no one else has put together a formula quite as easy to follow as Lorrie);
=> the underground knowledge of how to use specific words to trigger a reliable chain reaction in your prospects (few people know how to overlay this translate neurolinguistic programming tricks into copy);
=> coaching in how to write follow up copy to support the rest of the sales cycle (not just the sales letter, but Lorrie also explains how to integrate other types of copy to drive traffic to your website and keep your customers in your funnel);
=> pull stories out of your head and onto paper to keep your readers intrigued and glued to your copy (storytelling is a surefire way to lower sales resistance and get into your prospect's head);
=> and so much more!
Click here for the details.

*What is all the buzz I hear about the Red Hot Chicken?*

The Red Hot Chicken is actually a timer and is becoming somewhat of a superstar. Copywriting legend Gene Schwartz used to break up his writing in chunks of 33 minutes using a timer. It's one of the secrets to writing quickly with laser-focus. So Lorrie created a promotion with a goofy (though effective) story around it.

Basically the story goes like this…a new breed was discovered off of Hawaii (between Niihau and Kauai off the Na Pali Coast) on a teeny tiny place called Quitsquawki'n Island. They were named *chickenus timerus* or Red Hot Chickens. They are an orderly, disciplined breed that thrive best in the homes of successful entrepreneurs. And Red Hot Copy was entrusted with finding suitable homes for the Red Hot Chickens.

The promo is proof-positive that interesting copy and good storytelling cuts through the clutter. She got requests for the Chicken from as far away as Singapore, South Africa and Belgium. One subscriber (who asked to remain anonymous actually did a search on Google to find the island location).

Only those who own the *Speed Copywriting Workshop* are all eligible to adopt a Chicken since they are entrepreneurs proven to invest in themselves and their success. There is no other way to get your claws on one of these Red Hot Chicken timers. So don't let your copy go to the birds! Sign up now!

Click here for the details.

No, this course is not cheap, but… there are some skills that are absolutely essential in business that must be learned or hired out. If your sales are not coming in, even though you have traffic to your website, then this really is the course for you.

Click here for the details.

Warmly,
Nicole

Lorrie Morgan-Ferrero has posted the last of her copywriting critiques on her site. You can view the video here for free:
CLICK HERE FOR FREE ACCESS
I work closely with her and I'll personally be removing this video from her site in a few days. So, go watch it while it's still there.

What's that have to do with you? Well, no matter whether you're in Direct Sales, Product Sales, whether you are a blogger, Internet Marketer, Author, Coach or Consultant, you need to use written words to SELL, right? If you are doing business online, then you need to know how to use words to your advantage. Some words trigger people to buy. Some… don't.

The first thing I want to tell you is that Lorrie is having a 50% off sale to clean out a bunch of her products. (They are currently being housed in her husband's closet and he's not too thrilled about that, as you can imagine.)

So, without further ado, here's Lorrie's big closet sale

And, because I love to give you free information, here is an article that Lorrie wrote that I think it just brilliant. Enjoy it!

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What can Madonna and Martha Teach You About Writing Copy?
by Lorrie Morgan-Ferrero

Love 'em or hate 'em, you can't argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers. One is a calculated maverick who's stayed at what has to be the world's toughest and most fickle business for nearly a quarter century.

The other turned a catering business into a multimedia empire that even a prison term couldn't derail.
What lessons can we draw from these power players?

Madonna: You know your business best.
Madonna runs a giant organization, but everything she does is based on her own vision. She knows she's the one who cares the most about her own success, and acts accordingly, which empowers her business.

The same holds true for you when you write your own copy. You know your business strengths better than anyone, and, when you master this very learnable skill, you empower your business.

Madonna: Pick what you like and make it your own.
Although she is known as the Queen of Reinvention, Madonna knows no idea is completely new. She gets ideas from an amazing range of sources, from Marilyn Monroe movies to geisha stories to Broadway
musicals to what the kids in a Tokyo neighborhood are wearing this week – then she gives it her own spin.

Build swipe files (a collection of great copy clipped from all around you) from magazines, direct mail, and even tabloids. Capture great copy you see in daily life, whether it's a billboard or a picket sign. (I keep a spiral-bound deck of index cards handy to jot down these nuggets.) Even if the ad or letter seems way outside your target market, parts of it may be just the kick in the pants your copy needs.

Madonna: Embrace your passions wholeheartedly and without apology.
Madonna would understand your desire to shuck off your current identity and dive into something completely different. Nude centerfold to nursery rhyme writer, boy toy to the reincarnation of Queen Esther: she's lept even further and thrived just fine. It could be argued that without her continual reinvention, Madonna would be just another ‘Where Are They Now?' 80's Pop Tart.

Martha: You are the sole CEO and brand manager of your own life.
Not your boss, your company, your friends, or the people who tell you you can't do it. Martha runs her empire modeled after her own vision and values, no matter what those happen to look like this season.

Martha: Publicity is powerful.
Successful entrepreneurs like Martha not only score publicity at crucial moments, they use that attention to get more attention, unleashing a domino effect of business-boosting buzz. She started with a book and put herself out there as an expert on entertaining, which led to appearances on TV, radio…you know the rest of the story.

Think of the area where you're the expert, and start offering to share the (knowledge) wealth with local media. Don't put off writing that press release a minute longer. With so many publications, ezines, blogs, sites, podcasts, satellite radio shows out there, the media needs fresh content like never before. They're all dying to talk about something interesting – so be snappy and interesting!

Martha: Learn something new every day.
Martha closes out all her interviews and shows with this motto, embracing skills too numerous to mention and maintaining curiosity about everything from the names of birds to the best wax to use on your car. Take a look at any of her magazines, and you'll find yourself drawn into something you never dreamed could be fascinating, thanks to the great copy and stunning design.

To build your own business, make it a point to soak in something every day: subscribe to e-zines, browse the bookstore, take a teleseminar or an e-course. When you make the commitment to never stop learning, you put yourself far above the pack.

Madonna AND Martha: When emulating role models, you don't have to be the whole package.

Both have qualities you can cherry-pick from. Take what you like and leave the rest. Make yourself into the “you” you want to be.

Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999. Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at Lorrie's big closet sale
*******

Wasn't that great? I hope you enjoyed reading it as much as I did.

Have a wonderful week!
Nicole

PS. Don't forget to stop by Lorrie's closet sale – I don't want you to miss out on such a great deal!