This week I asked our panel of experts…

“What is your most productive time of day?

How do you optimize and plan for that?”

I think you'll find the responses interesting.

Lou Bortone of Video in a Day says:

I'm a night owl and usually get a second or third wind at 11pm. By then the kids and dogs have finally settled in, the house is quiet, and I can hunker down for a couple of hours of productive time. I set aside the late shift for creative work like copywriting or video editing – stuff that requires the focus I don't usually have during the day. (Did I mention that I have the attention span of a gnat?)

Terry Dean of My Marketing Coach says:

My most productive time of day is late morning before lunch – usually 9 to 12 AM.

Since I'm an early riser, I will usually handle client emails before this. Then I'll exercise, eat breakfast, and get ready.

Then depending on the day, usually I spend that entire 3 hour period writing on Mondays, Thursdays, and Fridays. On Tuesday and Wednesdays I do phone clients.

Any ‘routine' activities are usually done in the afternoon.

Everyone always seems to tell you not to do email first in the morning, but that all depends on your energy levels. I find email works well for me first thing and then run my most creative periods a little bit later in the morning.

You need to find a system that works for you personally, and then flow with it instead of forcing yourself into someone else's model.

Kevin Riley of  Blogpreneur Training says:

I find myself most productive at either mid-morning or late night. When I want to take advantage of this productive time, I do one of the following:

Walk away from my computers and go somewhere quiet to write. This may be my kitchen floor, on the roof of our building, or on a train to one of my favourite hiking spots.

Hop on the computer at my studio (the only Windows computer I have – exiled from my Mac-only office, but loaded with my old MX Flash software) and draw the character drawings I need for my new videos.

Do whatever is on my ToDo list.

Rachel Rofe of How To Get Every Book You Write Onto The First Page Of Kindle says:

I am definitely best in the mornings. I love working from 7am to 12pm.

Some of the ways I optimize are:

– I aim to go to bed before 10pm so when I wake up, I feel rested and ready to go.

– I have my to-do list written out the night before so that I can hit the ground running when I get to my computer.

– I aim to have healthy and nourishing breakfast foods on hand so there's no wasted time thinking about what to eat.

– I don't schedule any phone calls or interviews during that time.

– I do my best not to check email in that period.

– I schedule all of my hardest tasks from 7-12, and do the hardest one first, while I have the most juice.

Kelly McCausey of Solo Smarts Podcast says:

My productive times are split. I'm highly functional between ten in the morning and two or three in the afternoon, then I'm back in action after eight at night. In between I may nap or run errands, read and poke around websites ‘for fun'.

I've found it important to embrace the flow of my focus. If I try to push through and work in the afternoon, the work product is not going to be great.

There are exceptions. Sometimes a project is so exciting I can't turn away from it no matter what the clock says. Follow your bliss I say!

Tiffany Lambert of Work Life Balance says:

For me, I have a split level of productivity.

I am most productive on menial tasks in the morning, having coffee, checking email, checking sales stats, etc.

I am more creative and productive with products in the evening.

So I go with the flow on that. I work early and then break for lunch and sanity and then get back to work in the evenings for fun stuff I enjoy doing, like working on my Kindle fiction.

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

I'm a morning person… I always have been. So I work on my most creative tasks in the morning (the ones that need a lot of thought). I plan my week very carefully to optimize my time. Things like social media posting are automated so I only pop on while waiting for the school bus or another time when I am doing something else.

People ask me all the time how I get so much done in my business working only 15 hours a week. It all comes down to this: I choose to make the hours I work as productive as possible. I've created a video with some tips on how to be more productive:

Nicole Dean of .. here! .. says:

I am so NOT a morning person that it's not even funny. But, I've always been that way and love being a night owl.

That said, my optimal working time is between 10am-6pm. Of course, I don't work that straight through though. I come and go from my computer depending on other obligations: kids, puppies, husband, appointments, eating, and overall energy level.

This means that I schedule all interviews between 10 am-3 pm. That works best for me hitting my peak brain time, without conflicting with family time. I've made the mistake of recording interviews in the morning and WOWZA. I had major word soup. Just not a great idea.

I also know that I work really well in bursts so I'm ok with that. However, the bursts are usually determined by me, and not the people around me. If I have interruptions while I'm actively trying to focus, I am not as productive.

What do I mean exactly?

Well, I got on the computer this morning around 10 am, and worked a bit on CoachGlue.com stuff. Now it's noonish and I just took at shower and came to sit down and finish this post. When it's done, I'll reward myself by getting out of my office and checking in on the kids or seeing if some laundry needs to be moved, or checking the mail. Then I'll head back to write my email and get it scheduled, too. I may take a few minutes to check in with Facebook or catch up with texts/calls on my phone, take a bathroom break, get a big glass of water, and  head back to my desk for my next big task – or I may call it a day and work on stuff around the house that's more important.

That works really well for me – and my family can usually handle not interrupting me during those spurts.

What does NOT work, as I mentioned, is constant interruptions.

Thankfully my kiddos are old enough to know that I'll pop out of my office in a bit, after my interview, or my writing spurt is done and they'll leave me to work.  Whatever they need, they can usually get on their own, and things like their friends asking to come over can wait 20 minutes. But, that also means that I choose to ignore my phone while in a work burst unless it's a “911” text from a family member or close friend. They know I'll ignore phone calls while I'm working, but if there's an emergency, to text me “911” and I”ll call them back immediately. That's for instances where it's time sensitive and they feel I need to know right away. Everything else can usually wait and can't come ahead of me making a living.

I used to try to sit here in front of the computer and work all day, but I found that I wasn't nearly as productive as when I work in those focused bursts. I've given myself permission to come and go from my office, as needed, rather than forcing myself to sit here so I felt “busy”. Busy and productive are not the same things – especially when running a business.

So, I sprint, recover, sprint, recover, and sprint again. It's what works best for me.

What if I'm working on a BIG project?

Well, when I wrote my book, or when I created larger courses, I break them down into “single sitting' pieces. If I know all I need to do is knock out one chapter or one module or one webinar and then I can go to lunch with my hubby, I can do that. To sit and say “finish this book” – yeah, that's not going to happen.

I hope this has been helpful. Now comment, share, and then do a money task so you can do something fun to reward yourself.

Warmly,
Nicole Dean

Recommended Resource:

The Unstoppable Productivity Software Can Help You to Quit Spinning Your Wheels and Double Your Productivity!

When you use Unstoppable Productivity, there’s no complicated time-management ‘system’ you need to learn or remember. The goal behind our software is simple: To give you a way to visually structure your day in a way that you feel absolutely compelled to focus, take action, and get things done, once and for all!

In addition to being built around a system designed to motivate you to take more action, the interface helps you get absolutely clear about your day, allowing you to easily visualize your time and accomplishments at-a-glance.

Here’s How This Software Can Help You:

• Plan Your Day In Less Than 30 Seconds – Unstoppable Productivity comes pre-loaded with dozens of common tasks, and you can add as many of your own as you want. With all your tasks readily available, you’ll have your day planned in no time!

• Discover Where Your Time Is Going – At the click of a button, Unstoppable Productivity will go to work generating a report about all the actions you’ve completed, helping you quickly see how and where you’re time is really being spent

• See Your Day With More Clarity Than Ever Before – Instead of your day being some blurry, abstract ‘thing’ of stuff you need to do, Unstoppable Productivity uses various graphical elements to help you actually visualize it, making it more real and more achievable to you

• Feel A Stronger Sense Of Accomplishment – As you finish tasks using Unstoppable Productivity, the interface will provide you with visual feedback of their completion, giving you even more momentum to continue moving forward

• It’s Your Full-Time Coach – Unstoppable Productivity is a very lightweight application, meaning it takes up very little of your computers’ resources so you can use it all day every day knowing it’s not standing in the way of getting other things done on your computer

• Plenty Of Room, Even For Your Busiest Days – With the ability to display up to 12 timers at once, from 5 minutes to 3 hours each, you’ll always have plenty of flexibility to manage and plan even your busiest days

• Spend More Time Using It, And Less Time Learning How To Use It – With an intuitive, simple interface, mastering its use usually takes less than 3 minutes!

Click here to
Get More Productive!

PS. Remember, if you want me to keep getting awesome smart peeps to answer questions here, go check out their stuff.

• Lou Bortone – Video in a Day
• Terry Dean – My Marketing Coach
• Kevin Riley –  Blogpreneur Training
• Rachel Rofe – How To Get Never Have a Bad Day Again
• Kelly McCausey – Solo Smarts Podcast
• Tiffany Dow – Work Life Balance
• Shannon Cherry – Learn How I Get *Paid* to Attend Events

This week I asked our panel of experts…

“We all at some point have to deal with a time sucker in our industry. It may be someone who we started a friendship with who wants more time or information than we can realistically give, a family member, or it may just be a friend who you've outgrown.

How do you value your time, set boundaries, and still be the best YOU possible?”

I think you'll find the responses interesting.

Lou Bortone of Video in a Day says:

This was always a really tough one for me, because – like most of us – I love helping people and I hate saying “no”.

However, I've learned that “access” to me is my most valuable asset – and now when someone asks “Can I pick your brain?” I say, “Sure, I charge $300 per hour, how much time do you need?” I can also refer them to my online scheduler, where they can purchase a quick consult.

Terry Dean of My Marketing Coach says:

I honestly don't have to deal with this problem much anymore. But I had it BAD years ago. I wasted hours every day in unpaid conversations by email and phone with people who never even became customers.

The disease I had was “Nice Guy Syndrome.”

One of the subtle symptoms is a feeling of responsibility to answer every email and every phone call that comes in personally. It meant I invested myself in thousands of people…many of which had never even purchased anything from me.

I thought all this free advice would really help people, but the reality was I simply didn't understand human nature.

Rarely do we value what's given for free. For example, have you ever tried to give business advice to a friend of family member?

Sure, you may have that rare gem who takes what you share with them and runs with it, but much more common is the nodding head where they then walk away and do what they wanted to anyway.

I had it so bad back then that's one of the reasons I had to take a break from the Internet completely for 18 months.

But I haven't had to deal with this issue much in years.

And it's because that experience was so miserable for me that I figured out what I had to do to escape the possibility of this ever happening again.

The first thing you have to do is value your own time. Just by setting up an hourly consulting rate or an organized coaching program, you've solved half the battle. Because now you can point to your consulting or coaching whenever anything veers into that territory. Once you value your own time, others will start valuing it as well.

On the rare occasion a business friend or client goes a little too far… you can and should set clear boundaries. This is important! Make sure to set the boundaries BEFORE you're aggravated by it. Don't respond in anger and frustration. Once that's likely to occur, you've waited too long.

Instead, it's good to remind people of how you operate. For example, with new clients I always tell them how and when I will respond. If I'm on vacation or something changes, I let them all know in advance how my schedule is changing.

I do the same with joint venture partners and business friends. They know when they can expect a response from me and when they can't.

A lot of this comes back to knowing what you want your Lifestyle to look like. If you're not clear on this yourself, how can you explain it to anyone else?

Kevin Riley of  Blogpreneur Training says:

Fortunately, I don't have any offline friends who are time suckers. My best friend, outside my wife Rieko, is my old buddy from my house-building days, Toriu. We get together about 3-4 times a year. The rest of the time, we are rarely in contact. That's normal here.

However, online, I could easily be time sucked by a few things: The rare customer who fires off question after question, Facebook, and YouTube.

By setting aside a short (10-15 minute) window of time in my mornings to answer e-mails, I don't allow any customer to suck my time, yet they receive an answer to their query (making for happy customers).

As for Facebook and YouTube, I don't always win the battle – allowing myself to lose time to fun. But then, that's why I do what I do – so I can have fun.

Rachel Rofe of How To Get Never Have a Bad Day Again says:

As a recovering people pleaser, I can see why this is such a great question to ask.

And that being said, I think a lot of people in the personal development world can be quick to say they've “outgrown” someone, or that they're “further ahead” than people they once loved.

I don't know if that's always the truth.

With that said, I'm going to answer this question from the perspective of someone who's considering leaving a friendship that was once fulfilling.

So… my answer:

From experience, I've found that unless someone is mentally unstable, having an honest conversation (coupled with diplomacy, grace, and humility) is the best policy.

I like to think that people are smarter/more emotionally available/willing to grow WAY more than most of us give them credit for – especially when we're in a space of being annoyed with them.

So I'd look at having a conversation with my friend. It starts with however I'm feeling, and might sound something like:

“There's been something I've been wanting to share with you. I've been holding it back out of fear that I'll upset you, when really, I just want us to be able to understand each other better. Would you be OK with you if I share some messy thoughts?”

After you get their buy-in, share that you know where they're coming from. I might say something like: “I know that you're in a place with your business where you're really wanting to grow. I admire your focus and excitement for getting things done, and you're making real strides forward. It's awesome to see.”

Then where I'm coming from: “And from my perspective, while I love your business enthusiasm, I'm feeling like you want more information than I feel good about giving. I find that we talk about business more than I desire and I leave feeling drained.”

Then ask to come to a solution together: “I would love to find a way where we can both feel really good about this friendship. Can we talk about what that might look like?”

In most cases, if you are completely honest, share both perspectives, and look to find a solution TOGETHER — you'd be absolutely amazed at what can happen. You may end up deciding that the friendship has worn its course, or you may find that you have a newfound container for a more fulfilling friendship where you both feel even closer.

The main thing is to give BOTH people the opportunity to have a voice instead of just writing them off.

Of course, if this is with someone you were never really that close with in the first place, a simple “I've scheduled time to work on some things that are really important to me and unfortunately don't have free time to chat” also works.

Kelly McCausey of Solo Smarts Podcast says:

I've a friend I've seen potential in for ages. Over the years I've invested a lot of energy into encouraging, equipping and pushing her into action. When I'm not actively motivating her, she drifts off into the demands of every day life.

Last year I finally admitted that I wanted it far more than she did. I had to let go.

I love her so much, I didn't want to lose our friendship. I went to her and apologized for pushing. I promised to leave it alone and just enjoy our personal friendship from now on. It was important to me that she know I don't need her to be entrepreneurial to be my friend.

This is an area of issue for me in a lot of relationships. I often want someone else's success more than they do. I'm working on it!

Tiffany Dow of Work Life Balance says:

I've had to do this a lot lately. This is the first time I've put strict boundaries on my time and space. I've gotten to where I'm just blunt or more apologetic about doing what's in my best interest.

I grew up a people pleaser. Never wanted to come across as “rude.” But it's not rude to get your work done before chit chatting with a friend. That was all in my head.

I have found it very freeing to tell people honestly, “I have to focus on work, so I won't be able to visit much until (whatever time).” Nothing at all rude about that.

And truth be told, if someone didn't respect my boundaries, I wouldn't feel very valued by them.

Shannon Cherry of Learn How I Get *Paid* to Attend Events says:

Of course, this happens to everyone. ​ And sometimes the lines blur so much that you have difficulties seeing the issue until you realize how bad it really is.

That recently happened to me and it got to the boiling point. A friend, was consistently asking business questions, which at first I didn't mind answering. But soon, I was realizing that any advice I gave her was disregarded. (She was a ‘bright-shiny-object' type who jumped from idea to idea.) I was getting annoyed to say the least. It was time for ‘the talk'. Essentially, I shared my concerns and more importantly how I felt. It cleared the air and we have remained friends who only focus our chat about your lived, not business.

Although that one has a happy ending, not all do. I find this especially true when it comes to social media ‘friends' (those who only know you online). Of course, it starts innocently – a quick question about something, but soon you might find yourself coaching or consulting (something you get paid for). Here's what I've done to help stop this:

1. I make rules for myself and keep them. For me, it's answering one question and that's it.

2. I've created canned responses so I don't have to fumble for words when feeling awkward. For example, on reply is this: “I appreciate your trust in my advice, and I value our relationship. I want you to know that what you are asking is something I get paid to do. It's how I make my living. And because you know how limited availability is, I need to focus on paying clients with my time. However, here are a couple of blog posts that may help…”

3. If all else fails, ‘Bless and Release', meaning wish them the best and ignore them, block them or whatever you have to do so they don't suck your time.”

Nicole Dean of .. here! .. says:

I'm so glad my smart friends sent in so much great insight for this post.  I know that I, along with my coaching clients, have struggled at times with this issue over the years.

Like most, I'm much better at telling others how to regain control over their time than I am sometimes in owning my own.

But truly the thing that I end up saying oftentimes when I'm talking with them is “YOU ARE NOT A VICTIM HERE! So QUIT IT!!!”

Don't pull the “Nobody respects my time” line, if you haven't set the rules first. Otherwise, it's not their fault. It's yours.

Draw the line in the sand and have options for people who want more of you. Options that you are comfortable with.

Granted, I failed majorly at this initially. I'd be resentful of people who were “using me” until I realize that it was my fault!

1. They didn't know any better because I hadn't told them, and

2. they didn't have a legitimate option for paying me for my time. DUH.

Once I realized that I was putting THEM into a pickle, I kicked my “woe is me” mentality to the curb and I took control of my time.

What did I do to fix it?

1. I created a coaching page.

2. I wrote and published my book.

Now, people who ask about making money online are referred to my book. And, people who want ME are referred to my coaching page. Easy peasy.

Granted, I still do find myself slipping at times, and I have to put up barriers in those instances.

I think the thing that I finally figured out is that EVERY moment of EVERY day that I give to someone else is a moment that I'm taking from taking care of me, spending time with my kids and my Joe, or being with my family and friends.

Your time (as with your energy) is like a bank. And, the minutes go where they are allocated. Make sure you're INVESTING them wisely.

My favorite quote for over a decade has been “The days are long, but the years are short.”

I encourage you to think of that when you're giving your time to others. Because we blink and a year passes.

It's a lesson that's been one that's taken me a while to learn, so I hope this perspective helps.

Warmly,

Nicole Dean

Recommended Resource:

If you need an energy boost – check out Energy Jet Pack by my friend, Lain Ehmann.

PS. Remember, if you want me to keep getting awesome smart peeps to answer questions here, go check out their stuff.

• Lou Bortone – Video in a Day
• Terry Dean – My Marketing Coach
• Kevin Riley –  Blogpreneur Training
• Rachel Rofe – How To Get Never Have a Bad Day Again
• Kelly McCausey – Solo Smarts Podcast
• Tiffany Dow – Work Life Balance
• Shannon Cherry – Learn How I Get *Paid* to Attend Events

The next question is submitted by Kelly McCausey:

“I got busted by a subscriber for offering a discount because she thinks it is training my peeps to wait for them.

So, how do you create a ‘special offer' without lowering the value of the offer??”

I think you'll find the responses interesting.

Lynette Chandler of Tech Based Marketing says:

This question is so timely because one of my goals this year is to not give discounts but to pile on the value instead. Some I've thought up for our WordPress Plugins that you can Resell (plugins with PLR rights) are:

1. Provide an unreleased (or never sold) plugin for purchasing a plugin during the promotional period
2. Get a bonus reseller tools add-on package when you buy during the promotion
3. Get X amount or percentage of store credits when you buy 2 plugins

Of course, I'm always looking for more ideas and can't wait to read this post to add to my list.

Kevin Riley of Blogpreneur Training says:

I occasionally have sales on my products, but only on occasion and for a limited time. For example: Every year, I have my Jack O'Lantern Package at Hallowe'en. For that, I bundled a few products that complement each other (put them inside a Jack O'Lantern) and put the whole package on sale at a super-discounted price. However, it's only on sale for a few days (this year, I believe it was only 2-3 days), and if they miss they would have to wait another year. I don't think that many are going to wait a full year for something they need now.

I also give some purpose to my sales.

For example: Right now, I'm running the Cabin Fever sale. Since I saw so many of my Canadian and American (esp. northern states) friends complaining about the snow, cold, etc. on Facebook, I decided to do something with that. Since people are stuck indoors during the winter freeze. I thought, “Why not use that time to build an online business,” and created a massive 90%+ discount package for the Biz-Builder Challenge. I regularly sell this package for $197, but I decided to sell it for only $1 per lesson (or $36). And, as soon as the snow goes, so does the sale. Now, anyone missing this sale is not going to be waiting for another sale on this product, because it most likely will never happen.

So, does a sale devalue a product? Does seeing your favourite doughnut shop have a one-week “Buy a dozen doughnuts at 1970s prices” (or other such sale) make you not want to buy their doughnuts at full price ever again? Does getting a half-price movie ticket during “Oscars Special” lower the value of the movie or make you not want to pay full ticket price next time?

Tiffany Dow of Squidoo Quick Commissions Guide says:

I’ve had the same thing happen to me. I periodically host $1 PLR sales (per pack, not per page), and I had 1-2 affiliates get annoyed by them but what it all boils down to is only *I* know what helps and hurts my business (and affiliates), so I stand by the sales as I want to run them.

I think it would matter whether or not your normal offers are overpriced. Because (in my case) the PLR is sold at such a good rate normally, people don’t have to “wait for a special” – they buy year-round and when it’s on sale. If I had priced my products too high, then yes, maybe people would be trained to wait.

Most of my affiliates appreciate being able to offer their customers a great deal – and those are the kinds of people I’m doing it for – people who are thinking about how they can serve their audience (by finding them a deal), not the ones solely in it for money and nothing else).

I know as an affiliate myself, I always appreciate it when I can let my list know about a discount and help them save money.

David Perdew of NAMS says:

She may be right. Sales do train people to wait for discounts. But that's not the point.

They also motivate people to go to the store…and BUY lots of stuff NOT on sale. That's why every store always has a sale of some sort going on.

If they have a sale on jeans, they want you to buy full price shirts. If they have a store-wide sale, they want cash to meet a quarterly report or some other reason.

That's the point of a sale, right… So, when you see something from me on sale, you'll also see other stuff not on sale and we sell a lot of that too.

Nicole Dean of .. here! .. says:

So  many thoughts. And, my friends are so smart.

I run special offers frequently, but I'm always mindful of a few things.

1. Will this undervalue what my loyal customers (especially members) have already paid?

2. Will this undervalue fast action takers and make them second-guess their purchases with me? Or will it solidify that they want to jump on offers that I mail?

What I tend to do is to release products at a “Fast Action” price to get my most loyal people to buy quickly (and they do). Then, I raise the price once, twice or more, depending on what I've added to it. And, anything I add, I give my original customers whether they were smart and paid $10 – or whether they waited and paid $97.  I think that's fair and it reinforces that taking action quickly is rewarded – at least by me.

Here's an example from CoachGlue.com

If I do a sale, like Kevin demonstrated, later, I try to make it a bundle that brings in at least one or two new things. For instance, at CoachGlue.com we do bundles frequently.

BUT – in those bundles, we'll include some tools, maybe a plugin, a bunch of content, and then something else that may have been released by us elsewhere – and we price it at a really great deal.

What this does is to get people who've already purchased several of the items in the package to buy a second time because the other items included are such a great deal. It's a win-win. And that's what matters.

We'll also do a re-release of a product that we've already sold and add a special plugin (usually one of Lynette's that we get with resale rights) so that people who didn't buy before are encouraged to get it the second go round.

This keeps our customers happy, our affiliates thrilled, us well-fed, and everyone feeling like they got a great deal.

Where can you get products to ADD value to your existing programs?

1. CoachGlue.com Templates – these were designed to help you to add checklists and all kinds of fun stuff to beef up your uniquely you programs. You'll even get PowerPoint slides in most packages so that you can quickly and easily create webinars to add more value to your products.

2. If you want to add cool affirmations and personal development stuff to your programs, check this out. Personal Development Content

3. Lynette's plugins – get these with resale rights and add them to your programs. I did this at BlogCPR.com and people love them.

Warmly,
Nicole Dean

Before we get too late in the month, let's find out how my friends juggle it all. I asked them this.

“The holidays are such a busy time of year, so it got me thinking about balance.

Between shopping, decorating, business… family – how did you handle it all? Got tips for my readers?”

I think you'll find the answers this week interesting and helpful.

Jason Fladlien of Wishy Washy Guru (<-You know you gotta click that one) says:

For this busy time of the year… I actually get more done believe it or not. Because everyone else takes a break, they are not lined up to speak to me or need my time as much… plus with the family off of work they have more free time

I like to focus more on internal stuff and preparing for next year instead of going external marketing. But December is a great time to launch products because most people don't do it…

Jeanette S. Cates, PhD of Plan Your Online Business says:

Balance between business and personal lives is a challenge at any time of the year – but particularly during the holiday season. I've found that I prefer shopping late in the evening, after I've finished “work” for the day and had dinner with my husband. The stores are less crowded at that time of day and that's a high energy time for me. Other people are in bed at midnight as I'm closing down the stores!

I'm also doing most of my first round shopping online. As a family we “post” our Christmas lists on Thanksgiving day, so it makes it easy to pick out things you know people will like. Since we encourage everyone to be specific in what they want, they sometimes even include the store and catalog number! So right now my living room is piled with boxes of gifts to be wrapped (my husband's job – did I mention delegation?)

For my business, I preschedule blog posts and tweets. Plus my assistant tweets reminders on things several times per week. I also preschedule email broadcasts (to coincide with the blog posts and other announcements). I try to work a couple hours a day, generally in the morning, so I have the rest of the day “off” for personal fun. After all, we're working this business to have more personal freedom. NOW is the time that pays off!

Starting around the 20th of December, my assistant will only check the help desk once a day and go through email once a day. On Christmas we don't turn on a computer (except for video games with the grandkids!). Then the “quiet week” between Christmas and New Years I'll crank back up full-time. It's a GREAT time of year to get things done!

Kelly McCausey of Solo Smarts says:

I don't believe in balance in the sense that many people talk about it. Sure, you can forecast a perfect balanced schedule, but life doesn't usually fit into your expectations. Rather I believe in having well considered priorities and making choices based on them.

For this empty nest season of my life, I get to be my main concern quite a lot and I'm taking advantage of it. I focus a lot of time on my self care, going to the gym, eating right, etc.

My family is always a priority. I have a whole day every week set aside to be available to them. My calendar booking tool won't let you set up an appointment on that day. I have breakfast or lunch with my step-dad and I'm free to visit other older relatives.

These loved ones are precious and I've no guarantee that they'll be there for me to visit next year or the year after that – so they've got to be a priority now.

As far as the holidays go, I've played it very low key up to now. Not a lot of shopping, definitely not spending a lot of money. My gift to others this year is my time and undivided attention – and home made goodies of course. Future holiday seasons may not be so laid back so I'll take advantage of this one for sure!

Kevin Riley of  Blogpreneur Training says:

Fortunately, I live in Osaka, Japan, where we aren't affected by the whole Christmas madness. However, the commercial aspect of Christmas has been making inroads over here in the last few years.

Rieko and I only buy one present each for each other – just something small that we know the other person will enjoy. In this way, there's no pressure to get some big gift, just for the sake of giving a big gift. I'm very happy to be away from that whole gift exchanging thing, and just buying each other a little treat. It really frees up Christmas for just enjoying the season. BTW, this year, I bought Rieko a DVD of a season of Friends, which she loves (Shhh. Don't tell her.)

As for decorating, we only put up a tiny tree and a handful of decorations. When I say tiny, I mean tiny– about 18 inches tall. Next week, we'll make a gingerbread house, which rounds out our decorations and also gives us something to nibble on.

Tips for you? Keep it simple. Focus on just having an enjoyable time with your family. Take stress out of the equation and you can have so much more fun this Christmas. Rather than big presents, give your family your time.

Tiffany Lambert of  Work Life Balance says:

Balance is a tough one for me, but I handle everything so I must be doing something right!

For me, what works best is an all day work schedule. Some people prefer to have a set business time, but I feel less stressed if I have the luxury of starting and stopping work in between other tasks that need to get done.

Some days nothing much gets done. The Thursday before Christmas, I spent the first part of the day at my younger kids’ school participating in school events – and then brought them home for my oldest son to watch while I went and did more shopping for six hours.

How did I manage work that day?

My iPhone. I approved and responded to blog posts while standing in those long, grueling lines at the mall. I answered emails when I got back in my car between stores. If I don’t stay on top of things, then it gets out of control and becomes overwhelming to me.

Doing a blog reply here and an email reply there is easily doable.

Regardless, the key is not to beat yourself up if something doesn’t get done – whether that’s part of your home life or business world.

Guilt is debilitating, and you have to enjoy the fact that flexibility is what this career is all about. No one tells you what to do or WHEN to do it. If you need to push work aside until 8 PM because you’d like to enjoy decorating the Christmas tree, then do it! Those are precious family moments and no amount of work or productivity can replace that.

I will say that balance is much more achievable when you have residual income streams that work for you when you need time off for other things. If you're always working as a service provider, then every second you spend not working is a boulder of stress on your shoulders.

Nicole Dean of .. here! .. says:

This is the most wonderful time of the year… and the most stressful, too.

In addition to all of the craziness that I already have, my daughter is in the annual production of Christmas on the Coast, here in town. So, I'm in the dressing room under the stage by the pit – and my hubby is doing props for an entire week. But, she loves it – so it's worth it.

By the way, if you're in Pensacola, come see the show.

So here are some things that I do to try to keep myself mostly sane this week.

1. Cut me some slack, Jack.

I try really hard to cut myself  a break during the holiday season, and just flat out do what I can and not stress too much over what is left undone.

2. Take Advantage of Amazon Prime.

Amazon Prime is truly one of the best inventions on earth. I can order pretty much anything and get it shipped anywhere in the USA in 2 days for free. This means that even if I don't start my holiday shopping until mid month, I'll be fine.

3. Presell a New and Exciting Course.

I'll be teaching a Passive Income Course in January with my friend Melissa Ingold. So, we started preselling it this month.

That gives four big benefits:

• I get to finish the year strong,
• My affiliates have a way to easily earn some quick money promoting something NEW that people will love,
• My students get the tax break of paying by the end of the year (and also a discount for buying during the launch), and
• We all get to start the next year with a fun and exciting project to look forward to.

4. Embrace Routine, but Call it Tradition.

I've read that some of the most successful people on earth have a very limited closet of clothes. Like they buy the same darned thing so they don't have to waste valuable brain power on such menial tasks as deciding which socks to wear.

I've realized that I do much better if I do the same.

For instance, this Christmas, I won't be searching Pinterest for a  new and fun way to make mashed potatoes. I'll use the same recipe that I've used every year for the last 10 years.

Now that's not to say I don't LOVE Pinterest and enjoy trying new things, but with everything else going on, now is not the time for me to be messing around with new stuff. You follow?

So, I'll be making my SAME spinach dip that I make every year, my same mashed potatoes, my same green bean casserole, and the same old can of wiggly cranberries out of the can.

Now, my husband and kiddos are totally free to come up with whatever dishes and desserts they want to eat.  But, as for me, the one who is responsible for all the holiday shopping, plus the business, plus the kids school and staying on top of everything? I have to just let myself have the “tradition” of knowing exactly what I have in front of me for Christmas dinner.

5. As for Business – Follow the Money.

I encourage my coaching clients to do this and I'll encourage you, too. KNOW where your money is coming from and focus on that, especially in times of added stress.

• If you make your money from publishing a new Kindle book – then do that.
• If you mail your lists daily and that's where the majority of your income comes from, then by golly, don't be messing with a webinar this month.
• However, if you know you can run one webinar with a trusted partner, make enough for the whole month and then be done with work – then do that.

Of course, the above also applies to where you're investing your outsourcing dollars. Put them where you'll get the highest ROI.

6. Planners Profit.

PLAN out the rest of the month now, if you haven't already. In writing. You know, with a paper and pen and a calendar of some sort – so you know what you've got to do and how much time you need to accomplish it.

7. Your VA has a Life.

Understand that your helpers have a life, too. Make sure you're setting them up so they have a happy holidays, too. Do this by planning ahead, posting your hours on your customer support site, and being extra careful of the timing of new promotions and coupons – so there isn't a glitch on the 24th of December that puts everyone in a panic.

8. Take Care of You!

The extra holiday stress can bring your immune system down. Take care of yourself so you're not spending Christmas morning with a thermometer in your mouth instead of a piece of pie.

9. Remember the Routine? Recycle, too.

I post the SAME blog posts this time every year with minor edits.

For instance, you'll see these posted here nearly ever year since 2008:

• Blogging Calendar
• Save on Taxes

Streamline and make your life easier – by hitting that ‘copy post' button on your blog and reworking your eagerly anticipated Annual Posts. (Remember Tradition is a good thing.) Or as my friend, Sean Platt said in a presentation that I heard him give. “Become a habit”. I hope and pray that my audience looks forward to these annual posts and anticipates them each year.

10. Don't forget to Spend.

Spend some extra money in your business by the end of the year for tax breaks, but I meant something different.

SPEND time with the ones who you love. Put down that blasted phone (unless you're taking pictures with it) – and experience the moments that you are blessed with. Work can wait and it will be there when you get home.

11. Have your Priorities Straight. 

I always tell my coaching clients this:

Remember, it's freaking ONLINE BUSINESS. We're not the ones flying the heart to the transplant. We are web publishers, social media managers, authors, coaches, and bloggers. The world CAN wait to hear back from us in 99% of the cases. But you only get one shot at Christmas 2013 – so enjoy it!

Warmly,
Nicole Dean

PS. This is a great opportunity to tell you about Tiffany's new product. Check out Work Life Balance to get a good butt-kicking about making sure you keep your priorities in line

As you may know, I recently released a course called “Sticky Social Media” that has been a huge hit. The course comes with training videos showing 17 ways to quickly create graphics for social media sites. It also includes tons of other stuff, but you can see all of that on this page: Sticky Social Media

That got me thinking if I missed any good tools. So, this week I asked our panel of experts the following question.

“Regarding social media graphics.

What tools do you personally use to whip up quick and easy graphics to share on Social Media sites?”

I hope you like it.

Lynette Chandler of Tech Based Marketing says:

Right now, my favorite tool is Pixlr because it is online and I don't have to fire up clunky graphics software.

I even created a Pinterest Pixlr tutorial complete with downloadable templates -> Get the free Pinterest Pixlr Tutorial & Templates Here

I also use Keynote and finally, two fun tools on the iPad. FrameArtist+ and Over. FrameArtist+ is a little bit more versatile than Over but I love the fonts that come with Over. Their artwork packs are also really cool.

Dr. Mani of How to Set Goals says:

Nicole, this is one question I can answer

I have a screen capture tool called CaptureMe (for the Mac) which can resize and grab any portion of a screen for use as an image.

To edit an image by adding text or a quote, I make this ‘grabbed' image (the one I grabbed from my screen) the background of a table cell (takes a basic understanding of HTML to do this), and type in the text as the table cell's content. Sizing, positioning and any other formatting can be done with adding <b>, <i> or <center> and <align> tags.

Then, I use CaptureMe again to snap a photo of the edited image – and share it on social media.

Might sound elaborate or complex, but on average it takes me 3 minutes to modify and get ready an image, which beats the time it might take using a program or online image editing site!

Hope this helps.

Lou Bortone of Video in a Day says:

As Facebook (and obviously Pinterest and Instagram) become even more visually oriented, I think it's crucial to make your posts stand out with groovy graphics.

Quotes, tips and quips can all be turned into more interesting and compelling visuals using free online tools like ReciteThis.com and Pinwords.com. If you've got something to say, why not make it more fun to look at?

Kevin Riley of Blogpreneur Training says:

Although I have Photoshop on my Mac, I often am on another computer and want to quickly edit an image on the fly. In fact, I edited all my photos on my latest trip to Europe without Photoshop. How?

I used a fantastic new online image editor called PicMonkey. It's free for most functions (for a few bucks a month you can use all their functions, but I've never needed these) and you can edit an image in under a minute. Then, you download it back to your computer.

Nicole Dean of .. here! .. says:

As part of our Sticky Social Media training over at CoachGlue.com – I created several videos.

We decided to make two of them public for those of you who are curious if the training is simple enough to do yourself.

Here I show you how to use a free tool called KeepCalm-o-Matic.co.uk

It doesn't get much easier than this.

• The “Keep Calm” website is: http://www.keepcalm-o-matic.co.uk/
• To see more videos like this one, grab the training at Sticky Social Media

You can see the graphic that I created using the Keep Calm-o-Matic here:

We also show a few paid (but powerful) tools in the Sticky Social Media training.

Here's one that I use myself.  Instant Infographics

Again, here's where you can grab the  Instant Infographics tool.

And, you can grab our training at: Sticky Social Media,

Sample created with the Instant Infographics program:

I hope this gave you some ideas and made you smile.

Warmly,
Nicole Dean

PS. Of course, be sure to check out my contributors to this post:

• Lynette Chandler of Tech Based Marketing
• Dr. Mani of How to Set Goals
• Lou Bortone of Video in a Day
• Kevin Riley of Blogpreneur Training

This week I asked our panel of experts about improving ourselves.

After my podcast with Justin Popovic, I got to thinking about some ways that I want to “better my brain”.

So, how about you, my successful friends? Are you learning a second, or fifth language? Do you read self-improvement stuff?

Dish it. Inquiring minds want to know.

I think you'll enjoy the responses. I always do.

Connie Ragen Green of Affiliate Marketing Case Studies says:

I love self-improvement and look for every chance to improve my brain. Some of what I do is a conscious effort on my part and some of it is simply spontaneous.

Last year I decided it was finally time to learn Finnish. I had been spending time there (in Finland) for almost twenty years without learning more than a few phrases. I now practice almost every day in the car or at home, and I can speak more than I ever thought I would be able to. It's fun to surprise my family with phrases such as “Mikä tapahtuu?” (What's happening?) or “Haluan jäätelöä jälkiruoaksi.” (I want ice cream for dessert.)

I also spend time each morning in quiet contemplation. Some people call this meditation, but I just think of it as my ‘quiet time' to gather my thoughts before I start my day.

Connie knows Affiliate Marketing!

click here to learn her secrets
(use coupon SECRET) for 100% discount on this product that normally sells for $27

Kevin Riley of Maximize Your E-Mail Marketing Profits In 2013  says:

Well, first off, I moved to Japan 16 years ago – knowing only “arigatou”, “konichiwa”, and “wakarimasen” from having watched James Clavell's “Shogun”. The first year was a definite struggle, as I had no time to study and just learned from non-English-speaking carpenters. Now, I speak in a local dialect, read all hiragana and katakana, and a lot of kanji. It was a difficult learning experience, but massively rewarding.

I've treated my whole life as one long learning experience, so I'm continually learning new things. As someone who creates and sells products on the Internet, keeping up with the changing technologies and new sites, software, etc. is a never-ending exercise. I'm continually learning some new software or other tool I can use. Recently, I decided to learn how to use Animate to create animated videos, and had my local Kinko's (yes, we have one in Osaka too) print out the massive manual.

I maintain a subscription to National Geographic, as I value the ability to keep learning about new places, cultures, habitats, animal behaviours, etc. etc. I'm continually finding new things that make this world we live in such an amazing place.

Life is a learning experience. Walking down a street in Osaka, I'll see new things every day. It's all about being conscious of your surroundings. One reason I never walk with an iPod (that's just for at the gym).

You can learn about email marketing from
Kevin here ->  Maximum E-Mail Marketing Profits In 2013

Kelly McCausey of Solo Smarts Podcast says:

I've fallen in love with listening to podcasts that feature successful people, whether they are a success in business or in sports or life as a whole. I love hearing them talk about their experiences, especially their mistakes and the lessons learned.

Lately I've been picking up Kindle books that will challenge my point of view. You know we have a tendency to only read things and listen to things that will support our current opinion, right? Right now I'm reading a book that challenges everyone's point of view in one way or another. ‘Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave‘ points out how we are influenced by things (colors, symbols, cultural ideas) we're not aware of.

Finally, I have dedicated the first part of my day to Bible study. I pick up a new devotional every few months and study it through to the end, trying to pull every good thing I can from its pages. Some of them challenge my historical knowledge, while others challenge me on a personal level.

Being challenged in life is what keeps our lives (and us!) interesting. I hope I never shrink away from it.

Need Focus?

Check out The Power of a Focused Business

Barb Ling of Social Curation Ignition says:

Not reading but *massive* research – seeing how the world outside of IM views the same “in the trenches” marketing techniques we tackle every day.

It's *extremely* eyeopening….

Barb thinks differently than anyone I've ever met.

You can peek inside her brain in her Social Curation Ignition course (click for details).

Lynette Chandler of Tech Based Marketing says:

As part of our curriculum, my daughter wants to learn Mandarin. I speak other Chinese dialects but not Mandarin – the most important one and so, I've promised her we'd learn together this school year. That's going to be interesting.

I've also been spending a lot of time lately exploring hard sciences related to evolution and creation. It's amazing what has been learned on both sides in the last 100 years or so. Some of it is mind boggling and a little over my head but that just makes all this stuff so intriguing.

On the business related side, normally I tend to choose self-help books but more and more, I find myself wrapped up in books about behavioral economics and psychology. Truly fascinating stuff.

Here's the funny thing about learning all this stuff. The more I do it, the more content ideas tend to pop up.

Want techie help?

Check out Lynette

Debbie Drum of Turn ONE PIECE OF CONTENT into 21 Sources of Income says:

Focusing On Speed.

There’s always room for improvement. No matter how old you are, you can always try to get better at something.

It has been quite a while since I learned to read. I have fond memories of reading out loud to my mom at the kitchen table as she cleaned the dishes after dinner. Unfortunately, I was never taught to read properly. I was taught to read one word at a time which is completely wrong. The end results is slow reading and slow reading leads to lack of attention which leads to wasting time because you are not comprehending what you are reading!!

I consider myself more of a visual and audio learner. That’s how I learn the quickest. But, there are times that I need to read things and I want to interpret faster and get through it faster….so I am focusing on getting better at this skill.

I started with 1) Cool Technology and 2) Free!

I downloaded an app called Acceleread Speed Reading Trainer. I’ve only just begun but it describes the exact reason people read slow and it also tells you that you CAN GET BETTER just with a little unlearning and practice.

The app has an entire day by day course for you to learn the skills to become a faster reader. At first, it is pretty crazy. The main mind shift is to start to group words together and read and interpret (and visualize) groups of words as opposed to the individual words on the screen. I am absolutely having a blast and I know that this is going to make me a faster reader.

Another cool and free tool I am using is Lumosity. You can play it on the computer as well as download the app. Lumosity is filled with games designed to better your brain as far as analytical skills, problem solving, think better on your feet, concentration, and memory.

I like this app because you can’t get sucked into playing it all day. They open only a certain amount of games per day to make your brain stronger and that’s all you need! It’s perfect.

I love these tools because you can use them anywhere – standing in line at the bank, waiting for someone you are picking up, and a little downtime if you need a break. Instead of wasting time on Facebook, better your brain because it will pay off!

Meet Debbie. (She's really smart!)

Check out how to

Turn ONE PIECE OF CONTENT into 21 Sources of Income

Nicole Dean of .. here! .. says:

Well now I'm really inspired. And, a little bit embarrassed that I didn't have a good answer planned.

Here's what I've been up to. It's nothing revolutionary, but small baby steps in the right direction. I hope they add up over time.

1. Got apps? Si!

I decided to relearn Spanish, which I used to be conversant in (not fluent, but able to communicate). In order to do that, one of the things that I did was to download some iPhone apps that have games on them for Spanish vocabulary.

The one I'm using the most is “Basic Spanish” but I also have been using “Duolingo”, too.

I'm also considering getting another program to go through. My daughter is starting Spanish classes at school, so the time is right. Anyone got recommendations? I see there are lots of options and strong opinions on many of them.

2. Exercising my Brain.

As I mentioned a few weeks ago, I'm also enjoying Lumosity.com – which is a brain training program. I’m doing it, along with my kids and we’re competing by score. I'm pretty impressed at our progress. My memory has improved tremendously already.

3. Learning in the car and at the gym.

I've signed up with Audible.com to listen to books in the car and at the gym (on my phone). I've also got several new podcasts to listen to, but I just can't get into them as much. I prefer the structure of books better than the freeflow of podcasts.  The other thing I regularly listen to is the CDs that come in my Success Magazines – which I just love.

What about You?

Got tips? I'd love to hear what you have to say.

Best of luck.
Nicole

As you may know, I just returned from my annual off-the-grid time this summer.

So, I'll ask all of the Experts this question.

“If you could only work an hour every day and needed to continue to make the most money possible, what would your schedule look like?”

I think you will like their answers.

Connie Ragen Green of Affiliate Marketing Case Studies says:

If I only had an hour available to work each day, it would be spent on writing a blog post and an email message to my list. I actually do this for several weeks each summer while I am visiting family in Finland. They want me to spend every minute with them, so I get up an hour early and work on a new blog post and send out an email.

This strategy works extremely well for me, at least for three or four weeks at a time. It motivates me to be as productive as possible during my hour each day, and it also forces me to step away from my business to rethink everything I am doing. When I return to a full time schedule, which is three to four hours each day, I am refreshed and have more ideas than ever.

Connie knows Affiliate Marketing!

click here to learn her secrets
(use coupon SECRET) for 100% discount on this product that normally sells for $27

Karon Thackston of Step-by-Step Copywriting Course says:

With only one hour per day to make money, I would rotate between consulting clients and hosting webinars for two reasons.

First, it makes me a lot of money fast.

Second, I *really* love doing both!

I get a big kick out of consulting with companies and watching the results after they've implemented a plan of action we've created together. Whether it's working out the details of landing page campaigns, strategizing copywriting for a website or email blast, or coming up with new online marketing ideas that can help companies get the word out… it's all a blast!

Teaching is a big passion so, naturally, webinars fall right in line with that. I love making complicated things simple and showing people how to breakthrough on processes. And, when working with the right JV partner, webinars can produce a bunch ‘o bucks fast with great residual income, too.

When you think Copywriting, you think of Karon.
Check out her Step-by-Step Copywriting Course if you want to ramp up your skills.

Kevin Riley of Maximize Your E-Mail Marketing Profits In 2013  says:

I like to go for long holidays – often in Europe. This autumn, Rieko and I will be spending 3 weeks in a chalet in my hometown in Switzerland, 2 nights in Geneva, and 4 nights in Helsinki.

Now, when at the chalet (or even in a hotel) I'll often work for an hour. What I do is, I get up early in the morning, make myself a good cup of coffee, and then sit at the table in the chalet (which has a wonderful view up the valley and you can see the sun hitting the peaks and then slowly coming down the mountain to the valley – priceless beauty that I enjoy while working). For about an hour (I never set a rigid schedule on holidays) I have a quiet time to do some work – usually writing content for a new product or website.

How would I roll this over into everyday life, if I could only work 1 hour all the time? I'd make sure that the 1 hour was 100% uninterrupted – no Facebook, etc. I'd spend the first 10 minutes taking care of any customer service needs (I get only a few e-mails requiring an answer or a solution, as I sell info products and they need minimal tech support). Then, I'd do only productive, move-my-business-forward work (see next paragraph).

To ensure my remaining 50 minutes are pure productivity, I'd sit down for a few minutes the night before (I do this anyways) and make a ToDo list of 5 important tasks to do the next day. Having a ToDo list that you created the night before makes sure you don't waste a minute of time thinking “Now, what is it I need to get done?” or wasting your time on non-essential work. Every task on this list must be something that moves your business forward – product creation, marketing, etc.

You can learn about email marketing from
Kevin here ->  Maximum E-Mail Marketing Profits In 2013

Terry Dean of Monthly Mentor Club says:

While I normally take off several days a week right now, I’m going to assume I’m allowed 7 one hour days for the challenge.

First of all, I get to cheat a little.

The absolute essential for bringing in the most money possible is email. It has the highest return-on-investment.

Since I’ve written emails for over a decade, I’d spend the first 7 hours going through all my old emails and collecting them together in a long set-and-forget autoresponder sequence.

That’s priority #1. If you have a list and you’ve been sending any type of regular emails, you can also take advantage of this. Have you been going back through your mailings and reloading your successful emails as autoresponders?

Once the autoresponder sequence is together, I can invest the rest of my time in driving traffic to my list. With limited time, I’d stick to paid advertising.

This would vary by the market you’re in, but for me right now this likely means Facebook ads and Pay-Per-View ads. Six hours a week would go to setting up, optimizing, and tracking the ads.

Here’s the most basic formula for Internet Lifestyle Freedom:

Step 1: Target buying traffic.
Step 2: Get them on a list.
Step 3: Send offers.

The autoresponder takes care of the offers. Step 1 and 2 would be tapping into paid advertising and getting them on a list. The ads would be going directly to my squeeze page where visitors enter their email address to join the list.

Everything else such as customer support and anything technical would be outsourced. Even new products would have to be 100% outsourced. The final hour would be on checking on all the outsourced tasks.

Very simple system for a limited time frame.

You may not have the advantage of all those emails to load on autoresponder.

In that situation, I’d invest almost half my time or 3 hours a week in creating emails.

The next 3 hours would be spent optimizing and tracking just ONE paid traffic source. No way there’s enough time to work with more than one on that limited schedule.

The final hour still goes to checking on the outsourced activities.

This question forces you to focus on the 80/20 of your business. What’s absolutely essential? And where is your greatest return on investment?

Click here to Check out Terry’s Mentoring Club

Barb Ling of Social Curation Ignition says:

Grow my email marketing for both my affiliates and my own products as well. Plan out a month-long membership/continuity product and work my earlobes off getting that off the ground; recurring payments are key.

So…I'd give myself 10 minutes to socially network, 20 minutes to schedule email marketing and 30 for new product every day.

Barb thinks differently than anyone I've ever met.

You can peek inside her brain in her Social Curation Ignition course (click for details).

Nicole Dean of .. here! .. says:

Well, you know that I have an answer here, since this is what I have been up to lately. 

Like my friends, I focused on money-making activities – and I outsourced anything humanly possible to hire out.

That left me to do just a few things.

1. Check in with my Project Manager regularly.

2. Write my mailings.

3. Release some offers that I had ready.

4. Announce a few blog posts that were scheduled after they posted.

BUT — The important thing to note is that every day, in every way possible, I focus on building my recurring and passive income streams. So, my funnels are all built around long-term growth, not just spikes. That means that my income does not dip very much at all if I choose not to work for a few weeks. The base income stays pretty steady – so I don't have to sweat it as much as some might.

So what about you?

If you only had an  hour a day to work, what would you focus your time on?

Talk so me.

Best of luck.
Nicole

PS. Be sure to check out my friends so I can keep them contributing.

• Connie Green
• Karon Thackston
• Kevin Riley
• Terry Dean
• Barb Ling

This week I asked our panel of experts…

“Last week, we talked about branding. Do you have any
examples of interesting, fun, or even odd brands that
stand out to you and that you love?”

I think you'll enjoy the responses.

Kevin Riley of  Maximize Your E-Mail Marketing Profits In 2013 says:

For many years, I've been in awe of the branding of Amazon. The whole A to Z promise in their name. The implication that it is huge (Amazon River). The fact that everyone (even those who rarely shop online) know Amazon, and most have shopped there at least once. The fact that they snagged a memorable name that starts with A – and it's not Acme or Ajax.

You can learn about email marketing from
Kevin here ->  Maximum E-Mail Marketing Profits In 2013

Lou Bortone of Video in a Day says:

One of the “new” brands that I'm enamored with at the moment is “Neuro” beverages. (http://drinkneuro.com/)

In the hyper-competitive world of sport and vitamin beverages, Neuro stands out with it's cool packaging, flavors and marketing. Check out their website and take note of the style, colors and “attitude” of the brand. And with flavor choices like “bliss,” “passion,” and “sonic,” the drink is almost irresistible. Neuro has all the makings of a brand on the move.

Want to learn about adding video in your business?
Lou's your man. -> Video in a Day

Karon Thackston of Step-by-Step Copywriting Course says:

Check out Sally Hogshead's book “Fascinate: Your 7 Triggers to Persuasion and Captivation” which has awesome stories about branding. One that stands out is how the liquor company Jagermeister built a very successful brand based on just how disgusting their product tastes.

Now THAT'S odd and creative!

When you think Copywriting, you think of Karon.
Check out her Step-by-Step Copywriting Course if you want to ramp up your skills.

Tiffany Dow of Ghostwriting Cash says:

Have you ever seen the movie Crazy People with Daryl Hannah and Dudley Moore? If not, as a marketer, I highly suggest you go find it and watch it. It will leave you wishing that everyone in the world marketed that way.

It’s about a group of patients at a mental facility who start marketing for a major company. They’re so blunt and refreshingly honest that the public goes crazy for them. That’s the kind of marketing I like to see.

I love humor.

I love brands that take a stand on something.

I love brands that are honest about their products.

Old Spice is one of my favorites. The commercial with the guy who changes scenes and says, “Look at your man, now back at me…” – the company is obviously going way over the top about how a simple scent can transform your life but they do it in a hilarious way – almost making fun of their entire industry for making such claims.

When a company takes a stand on an issue, I appreciate that. I know that my dollars can go toward funding certain things that I may or may not agree with, so when they’re transparent about that – I appreciate the heads up.

Take Oreo and their rainbow cookie for example. Ask anyone, and they’ll tell you that I’m a hardcore conservative, but that’s the one (and probably only lol) issue where I stand on the liberal side. So I loved that Oreo used their brand power for that.

Will there be companies who take a stand where I disagree with them? Yes. And I may quit spending money with them – but as a consumer, I still appreciate that they’re honest with me about it.

I have many of my own readers who say, “Tiffany – I love most of what you do, but sometimes you rub me the wrong way. However, I always know I’m getting the truth about what you believe, so I respect that and I stick around.”

That’s powerful.

Be honest and it will serve you well.

Tiffany has been a ghostwriter for years, writing for the Who's Who of Internet Marketing.

Learn her mad skills here -> Ghostwriting Cash

Lain Ehmann of Crafting Your Business, Step-by-Step says:

I love Little Miss Matched, at littlemissmatched.com. They started the trend of wearing two non-matching socks, and their website is exciting, fun, and colorful – just like the brand! But at the same time they're iconoclasts, they also make it easy for people to buy.

The areas in which they've chosen to be different don't interfere with letting people find what they want and actually purchase from them.

Lain Can Show you How to Craft Your Business.

Learn more here -> Crafting Your Business, Step-by-Step

Nicole Dean of .. here! .. says:

I've got company over so I'll answer short and sweet. Here are a few brands that make me happy.

One of my favorite brands is ThinkGeek.com. Clever and Fun. ‘Nuff said.

Another brand that I've been watching has been Charmin. Here's their latest post. (#tweetfromtheseat)

I also find a lot of liquor brands to be quite creative.

Lessons Learned from the Liquor Store.

My favorite place to go for marketing inspiration, especially when it comes to creative branding, is the liquor store.

Well, for that reason and so I can grab some wine, of course.

On my mastermind weekend with Connie Green, we stopped at a liquor store so that I could grab some wine. I mentioned to Connie my fascination with the branding on the bottles and she, so graciously asked the gentleman running the store if I could take a few pictures. He agreed. I was so excited!

Here are a couple of the pictures that I took in those few minutes….

Angry Orchard.

I love how the creators of this brand took the Wizard of Oz reference and ran with it.

Skinny Girl Cocktails.

I could write for days about Skinny Girl and their brand. But, basically, who wants a beer gut? Skinny girl to the rescue.

Oddka Vodka.

Last but certainly not least is Oddka Vodka.

What makes Oddka unique? Well, they have oddly flavored Vodka. Nothing as cool as Bacon Vodka, but still pretty awesome as you are about to see.

Their two oddest flavors are Fresh Cut Grass and Wasabi.

See?

and

Oddka reminds me of Harry Potter's Bertie Bott's Every Flavour Beans ? 1.2 oz Box – the jelly beans that come in earthworm, fresh cut grass, and booger flavor. Why not attract that market for vodka? (Not that I want to drink Booger Vodka, but you get what I mean.)

So talk to me.

Where do you find odd inspiration for your marketing?

Warmly,
Nicole Dean

PS. Yes, if you are over the age of 21, feel free to click on any of the images above and check them out. It's a pretty interesting study in branding if you ask me.

Big Favor – If you love Expert Briefs, be sure to check out my smart friends.

The more peeps I send their way, the more I can get them to contribute.  Here are the links again in the order that I received their responses.

• Maximum E-Mail Marketing Profits In 2013
• Video in a Day
• Step-by-Step Copywriting Course
• Ghostwriting Cash
• Crafting Your Business, Step-by-Step

This week I asked our panel of experts …

“What do you do to regain your focus when you get sidetracked
and wander off on side projects??”

I think you'll find the responses interesting.

Lain Ehmann of Crafting Your Business, Step-by-Step says:

Sometimes, wandering off on side projects is procrastination. And sometimes it's a good business move! Knowing which is which is a key to business success.

When I look at my list of tasks and objectives and see myself avoiding the one I've listed as Numero Uno, then I give myself a deadline (and a swift kick in the yoga pants!). I have a pretty high self-discipline quotient, so I remind myself why the task is important to my business goals. That's usually enough to get me moving.

If I'm not procrastinating, then I just might be taking advantage of a more important opportunity. Like if I'm invited on the Today Show, I'm not going to be worrying about the fact that my to-do list says I should be prepping next week's blog posts!

The secret here is knowing your long-term and short-term business goals and knowing when to sacrifice the short-term because something more critical has come up. Don't be a slave to your to-do list; make it work FOR you!

Kevin Riley of  Blogpreneur Training says:

What? Who me? Wander off on side projects… Oh, look! A squirrel.

It depends. If the side project 1. won't eat up too much time, 2. won't endanger a deadline on a main project, and 3. will add to my business, I will follow through on it. That gets it out of my head and out of my way.

Now, I only do this on rare occasion. An example would be my recent “Maximum E-Mail Marketing Profits In 2013“. The idea arose while I was promoting Tahir Shah's “Total Lead Capture” system. I'd already been mapping out an e-mail strategy for my own upcoming new business venture, and I decided that this would be a great time to create a guide that put all the strategy on paper.

Now, since I will be using my own guide as guidance when creating my e-mail marketing campaign for the new business, and I could turn around and sell this guide to other Internet marketers (plus give it away as a bonus to those who purchased the TLC system via my promotion), it was a win-win decision. And, since my timeline for my new business venture stretches out six months to launch, I had the time to take a short side track.

My advice: Consider the value of your side project and the impact on your main business caused by time spent on the side project. If it's feasible to pursue the side project, without negative impact on your main business plan, go ahead (but only for a short-term side track). If, on the other hand, the side project could put you off track for your main business plan, or would take away precious time from an existing project, I recommend doing what I do in such a case – write it down on paper and pin it to a future projects cork board.

Terry Dean of My Marketing Coach says:

Your first goal is to keep these side journeys to a minimum.

I do that in two ways. The first is to become an expert at the word, “No.”

Practice it. Use it. As an entrepreneur you're surrounding by opportunities. Many of them may be home runs, but they're just not right for you. You're likely going to say NO at least 10 times as often as you say YES.

The 2nd method is even more important for me, because it's also how I usually get back on track.

I have hanging a single sheet of paper hanging in my office just to the left of my computers. It's at perfect eye level when I turned that direction. It has my yearly “Internet Lifestyle Plan” on it.

This includes what my mission is, who my target customer is, what I'm passionate about, along with the primary directions and marketing I'm planning for the year. It also lists when I work and when I'm off. I update this sheet around quarterly.

I'm always testing new opportunities, because one of my greatest strengths is curiosity. How does this work and how can we improve on it?

When I get off track on a project I shouldn't be on, that one piece of paper is staring at me. It's almost like a conscience because I can feel its disapproval.

Here's a good example of when this came into play. I was thinking about going into the “life coaching” market. It was new and exciting. I did my research, and even starting writing a course…planned as a Clickbank course for the market.

But my Internet Lifestyle Plan was staring at me. The audience wasn't the same as my core audience. It was a distraction.

Once it bugged me enough, I took what I had written, edited it quickly, and turned it into a Kindle ebook.

I made one mention of the ebook, but haven't really thought much about it since. Except every month I get a nice little check from Amazon for it…and consistent new incoming email leads also.

Plus I have several mastermind partners who I meet with by Skype/phone every month. They'll call me on it if I get off track also.

Really it comes down to those 3 steps for me:

1. Have a short Internet Lifestyle plan that's visible to you all the time.

2. Have a coach or mastermind group you're accountable to.

3. Find a way to “close shop” and profit from being side tracked.

Karon Thackston of Step-by-Step Copywriting Course says:

BIG problem for me I confess to having a major case of shiny object syndrome as well as a mild touch of ADD. I can run down a rabbit trail with world-class precision if I'm not careful.

When I see that happening, the first thing I do is verbally tell myself to focus. (Yes, in addition to all that, I also have a quirky need to talk to myself.) I make a micro to-do list of things that I must get done that day (or even within the next few hours) and I turn off everything else. Email gets closed, Facebook gets shut down and any pressing thoughts or ideas get quickly jotted on a sticky note so I can come back to them later without forgetting what I was so excited about.

Then I remind myself of the benefits of completing whatever it is (client copywriting project, updating my own marketing plan, completing a new webinar, etc.) I was originally working on.

I sit up nice and straight, take a deep breath and off I go!

Kristen Eckstein of Self Publish on Demand says:

Entrepreneurs get sidetracked? Really? Between shiny objects and new ideas flooding my mind at 100 miles-per-hour, it’s a wonder I stay on track with a new project idea long enough to finish it and not jump to something else!

But that’s actually how I regain focus. Sometimes we’re not meant to finish that project. Sometimes the new idea brings a fresh new energy, and to try to ignore it only makes it harder to concentrate on what we “should” be doing. This happened to me with my 21 Ways series. I still have two books in the series each partially written. And that’s when I got really excited about starting a third one. Now, I’d already published two books in the series myself and had over 18 more outlined. This new idea was completely new. And I chose to use that passion, energy and drive to write it.

Less than 30 days later 21 Ways to Be a Kid Again & Get Adult Results was published. And what I learned from that experience I’ve been able to apply toward new project ideas. Instead of fighting that excitement and energy that comes with a new idea, I allow it to fuel me to take action on it. Can you imagine how many more passionate and amazing ideas will be produced if we quit trying to forget about them and drop everything to take action on them instead?

The important thing is to take action quickly before you get frustrated and begin to lose steam. Fuel your focus with your passion, run with it, and go for it!

Kelly McCausey of Solo Smarts Podcast says:

I axe those projects. ROFL!!

Ok, my real answer…

When I realize I've gone down a rabbit trail I stop everything and evaluate. My favorite evaluation tool is a good ‘brain dump'. I take stock of everything I have my hands in or my mind on. I list every project, from the biggest to the smallest.

Next, I prioritize. Which projects are most deserving of my time? Where are the great profits? What has to be done before a new project can begin making profit? Based on these judgments I decide which projects get to stay active and which need to be tabled or even axed.

Usually, once I make up my mind, I have total peace about it. I can kill a project faster than anyone I know and never look back. Whenever I do, I feel an immediate sense of relief. My ‘main projects' get more of my time and creativity and that leads to a better business overall.

Bob Jenkins of How to Use Mindmaps to Organize Your Business says:

When I get sidetracked, I don't beat myself up too much at first. Usually, it's simply a sign of mental fatigue, and I simply need to take a break for a few minutes or hours.

But if I truly get sidetracked for DAYS or WEEKS, then I know something's up. So I talk to my girlfriend (who happens to be an amazing life coach) or “Friends in the Business” for some sound-boarding. Am I confused about why the project is important? Have I found something that fulfills my goals in this new project? Am I missing a key piece that's holding me back, or encouraging the procrastination?

Ultimately, the tool I use daily keeps me focused: Freemind mindmapping software.

With my “Monetized Action Plan” in front of me when I start my computer, I have my project mapped out, and my action steps visible. I can see the big picture, and know the little steps along the way are going to help me finish the project faster.

Finally, I remember who I'm doing the project for. Every day of delay is another day that someone, somewhere continues to struggle without my solution to make things easier.

Tiffany Dow of The Guide to Shiny Object Syndrome says:

Getting sidetracked can be a boon or a bust. Sometimes what you get sidetracked with can turn out to be something that you really enjoy, that’s really profitable, and that might even replace a less fulfilling business model or strategy.

But if it’s a bust, then that’s when we start feeling regret, kicking ourselves for getting sidetracked, and vow never to do it again.

Personally, I have learned to go with it. It’s a perk of being an entrepreneur for me. If I get a touch of restlessness and need a change, I can get on a different track. If I realize it’s not going where I want it to go, I simply turn around and head home.

If you allow yourself this freedom, without guilt, it becomes less of a struggle. It’s kind of like dieting. Once you truly get rid of food guilt and allow yourself to eat what you want, when you want, it doesn’t cause you to binge and hide food, etc. You’re able to eat a few bites and walk away because you know that without any anxiety, if you want to come back in 2 hours and nibble again, you can.

It’s not an all or nothing mentality.

But during those times when I do get sidetracked and it turns out to be a bust, what I normally do is sit down with a regular pen and paper and jot down the priority of my projects. I do this based on:

• What’s fulfilling – this is a biggie for me because if I’m not happy, it has to go.
• What’s profitable – I’m no dummy, so if my efforts aren’t bringing the cash in, it has to become a hobby or be gone for good.
• What my audience needs – if they’re not considered, then I lose my edge in the marketplace. I have to make sure everything is serving their needs.

I routinely reevaluate my projects based on these three factors and I cut things out if they don’t meet all three – not two out of three, but all three. That sometimes means cutting out things that are making me money – and that’s okay. I’ve deleted sites making me $300 a month before because my heart wasn’t in it or it wasn’t beneficial for my audience.

Don’t beat yourself up if you’re a flitter – someone who goes from one task to the next. It’s a perk! Just don’t let it be your Achilles Heel – keep a leash on it to some degree and you’ll enjoy those moments of getting off the beaten path.

Susanne Myers of  Daily Affiliate Tasks says:

I’m a big list person. The best thing I can do to make sure I stay on track is to make a list. If I’m working on a big project, I like to break things down into individual steps. That will become my master checklist.

For example, let’s say my project is to come out with a new info product. My list may include things like:

• Outline the product
• Write the ebook, record the lessons etc.
• Set up a website for the new product
• Order graphics
• Write a sales letter
• Create a download page
• Create support pages (like contact, privacy policy etc.)
• Etc.

Once I have that one big long list of everything that needs to happen before I can launch my product, I start incorporating tasks into my regular daily lists.

Those daily to-do lists contain a few things for the project along with ongoing tasks like mailing my lists, blogging, approving comments, staying active on social media etc.

I pay attention to how I structure my to-do lists as well. For example, it takes me a little while to get going in the morning and I don’t do my best writing before my second cup of coffee. Instead the first few items on my daily list are easy things I can do and check off quickly. This may involve approving comments, sending out emails to get in touch with a JV partner, order a new cover etc. Being able to check a few items off quickly creates momentum for me.

I also know that I need to get most of the content creation done before 2pm, or it’s just not going to happen, so working on the content for my new product, sending an email to my lists and writing blog posts is next on my to-do list. I wrap my day up with more little “filler” work that can be done while supervising homework for example.

The key for me is to break everything down into baby-steps and have a list that keeps me on track to make sure everything gets done. Days when I stick to my to-do list have always been my most productive.

The other thing that helps me stay focused is to have a deadline. This may involve promising someone that they can promote a new product, or sending out something to my lists letting them know it will be ready by a certain date. Having that deadline will make me push harder and get things done without getting distracted by side-projects.

Felicia Slattery of Signature Speech Secrets says:

As many people who know me are aware, I was sidetracked BIG time last year with lung cancer. My business pretty much ground to a halt, aside from some small continuity and affiliate checks I had rolling in, which kept my business rolling while I dealt with serious health issues for most of the year. I am now 100% healed and doing great.

For me, getting back to work could only happen after I was fully healed (as a speaker, if I can't speak, that's a problem!). How I did it was to announce to my community – email and social media- that I was back, explained what happened while I was away, and then did a survey to gauge people's interest in my plans and content.

As a communication specialist, I communicate with people first. That's just my way and it's always been profitable. Once I had that valuable feedback, I could pay attention to trends and give people what they told me they wanted first and make my plans fall in line with that. It was easy and fun getting back into the swing of work. Today, just three months after being back, I've had three of the most profitable and successful months in my business because I listened to what people wanted.

Nicole Dean of .. here! .. says:

Wow. I guess this is sure a hot topic, based upon the number of responses today.

For me the answer to this question comes down to two things:

1. Knowing where the profit is.
2. Having a daily or weekly plan.

That's really the key.

When I know where I'm making the most money, I can focus my time, energy, and, most importantly my resources into those projects FIRST. What I do with the rest of my day, is really up to me then. That means that everything from my own time, to buying advertising, to focusing on getting affiliates to promote, etc. is all focused where I'll get the highest return on my investments. (I consider time an investment. Don't you?)

If I know my numbers, then I KNOW what to do and I'm not guessing.

For instance, it would be silly of me to wake up and dig into project B when project A is rockin' and rolling. So, I focus on A first, and then only jump into B after I've made progress.

The other area is having a daily and weekly plan. I am 100% more productive and focused when I have my plan in front of me than when I don't.  If I don't have a “Stuff to Do this Week” list – I tend to wander.

Wandering is NOT profitable. Focusing is.

My friends have already shared so much great info this week that I'm going to wrap up with a challenge for you.

Whatever you goals are,  multiply them by 5

Seriously.

• If your goal is to reach $1000 per month in profit, reach for $5000 per month in profit instead.
• If your goal is to write one Kindle book by the end of this year, make it your goal to write five awesome books by the end of the year.
• If your goal is to reach out to 5 new potential affiliates per week, make it 5 per day.

REACH HIGHER.

That in itself will help you to focus.

Post your thoughts below.

Warmly,
Nicole

PS. If you LOVE Expert Briefs, be sure to pick up my new book on Amazon:

Learn How to Start a Profitable Blog

This week I asked our panel of experts …

“Have you Written Kindle books? If so, what was one
mistake that you made from concept, to creation, to formatting, to marketing that you wished you'd known sooner so you could avoid it?”

The question has been obviously on my mind as I've been releasing my books lately, including my freakingly awesome book:

Get it here:
Kindle (only $4.99)
or Paperback

Before you dig in, please grab a copy of the book while it's till so cheap. If you already have a copy, a review would be ever so much appreciated. Thank you so much!

Here's what my friends and I have to say about Kindle Publishing mistakes. Enjoy!

Lain Ehmann of Crafting Your Business, Step-by-Step says:

People DO Judge a Book by the Cover.

I wish I'd paid more attention to the cover graphic. I released my first Kindle books long before there were tons of ebook and programs on “!!BECOMING A KINDLE MILLIONAIRE!!” and so I just slapped a simple graphic on the cover and called it good. Big mistake.

People buy books based on the cover, and having a more attractive, professional cover surely would have made sales better.

See? You can click on the covers if you want to see them up close and personal.

Interview with Derek Halpern on Branding:

Interview with Paul Evans on Branding:

Check out Lain on the Kindle: – Lain on Kindle

Kevin Riley of  Blogpreneur Training says:

Professional-Looking Layout Matters.

When I wrote “The Clockwork Manifesto” a few years ago, I wrote it for publication in paperback. I never considered how it would look in Kindle. So, I laid out the text and images to look nice in a physical book – setting my images and text side by side at time. I used a lot of tables in OpenOffice to get a great layout on each page. The book looks fantastic on paper.

However, all that beautiful layout does not translate well to Kindle. I ended up hiring someone to re-format it all (384 pages of book – egads) for display on Kindle. I've been told that it still doesn't look all that great on the Kindle reader (Yes, I've not had the heart to look at the my labour of love since I myself obtained a Kindle).

Check out Kevin on the Kindle: – Kevin on Kindle

Rachel Rofe of Easy Kindle Formatting Software says:

Bad Formatting Caused Negative Reviews.

My biggest mistake with Kindle books was not having the formatting done right when I first started publishing my books. I thought they were done right, but bad reviews taught me otherwise.

It ended up being a blessing in disguise though, because it led to the creation of Kinstant Formatter, which has gone on to sell thousands of copies and help many people avoid the mistakes I had to.

Check out Rachel on the Kindle: – Rachel on Kindle

Connie Ragen Green of Affiliate Marketing Case Studies says:

Set up Her Own Publishing Company to Be Taken More Seriously.

I have now published eight books on Kindle, and I have to say it has changed my life and my business in a major way. Authors are perceived differently by others, being considered to have more knowledge and expertise on their topics, and this has opened doors and provided opportunities I would not otherwise have experienced. This includes speaking globally, contributing to other people's books, and having corporations contact me for advice.

The only thing I wish I had known from the very beginning is the power of having your own publishing company for your books. Even though I continue to have Create Space print and deliver all of my paperback books and Amazon's Kindle program deliver my digital books, once I began using my own ISBN numbers through my company it took me to an entirely new level as an author. I am contacted regularly by other publishers, the media, libraries, and companies wanting to know more about me and what I do in my online business.

It's simple enough to set this up: purchase a domain, file a Fictitious Name Statement with your city or county, set up a site, and purchase a block of ISBN numbers to get started. You'll absolutely love what happens as a result.

Check out Connie on the Kindle: – Connie on Kindle

Kristen Eckstein of Self Publish on Demand says:

I’ve published nearly a hundred Kindle books for other people and several for myself. Here’s what I would change:

Concept & Creation – Two of my Kindle books are transcribed from webinars I conducted. If I could do things differently, I would have either written them from scratch to begin with or made it clear in the marketing that these books are transcriptions of the webinars. Instead I tried to hybrid the two methods by writing some, editing the transcripts, and leaving the overall “webinar” conversational style and feel intact. This caused my grammar to not be quite as good as it should be, especially given my profession, and it shows up in the Amazon reviews.

Formatting – It’s always good to test your eBook out on a real Kindle since the Kindle Preview Tool tends to miss major issues or worse yet, show them where none exist.. If you don’t have a Kindle, get one. Hey, if you’re an author & you’re using it to test your books, it’s a business expense!

I have always tested eBooks on my Kindle(s) since I first started publishing them several years ago. However, technology changes. With the latest change of new software for the Kindle Fire HDs, many eBooks are encountering new formatting issues that weren’t present before. This can be a two-part problem. 1. It’s an issue with how Kindle HDs are viewing the files, and interpreting the code. With this there’s nothing you can do to fix it. 2. It’s an issue in your eBook itself that can be fixed. In both instances that we’ve encountered an issue like this, it’s been fixable.

Bottom line… Always, always, always check your eBook over on a real Kindle before hitting the “Publish” button. And if your file does have issues, hire a professional eBook programmer to fix them up.

Marketing – I’m continually learning in this arena. Honestly I don’t think any of us are ever done learning new things we can do to market! Recently I started an experiment publishing cookbooks under a pen name. I’m using as little of my own influence as possible to market, and chronicling my experience as a “new” author on my blog. My hope is that not only will I learn some new ways to market my new eBooks, but others will see they need to actually do a little work to market their eBooks, especially when they’re first-time authors. I’m also excited to share with them things that have worked, things that haven’t worked, and help others market their eBooks effectively.

The only real regret I have is not knowing sooner how swiftly Kindle would overtake the market. I’m such a die-hard print gal that I ignored the fact this technology would transform my entire industry. If anything, I’ve learned how important it is that I stay up to date on all publishing industry developments so I can be a better resource to my authors, and I encourage you to treat your industry the same. Never stop learning!

Check out Kristen on the Kindle: – Kristen on Kindle

Bob Jenkins of Power Profits Mentoring says:

Hiring a Book Coaching to Do it For You.

I have one Kindle book so far: Take Action! Revise Later… which is an e-book version of my physical book. The biggest mistake I've made is in not doing more Kindle books sooner. I have a boatload of transcripts and other material that I'm sitting on, and hiring a VA or working with an intern to publish more titles is a languishing opportunity for me.

The best move I made was in hiring a book coach and ghost publisher (Kristen Eckstein of Ultimate Book Coach) to get the book formatted and designed so it looks awesome on Kindle.

Check out Bob on the Kindle: – Bob on Kindle

Susanne Myers of  Daily Affiliate Tasks says:

Don't Rush It.

I’ve been creating and publishing Kindle books regularly since the fall and have made plenty of mistakes (and still do). The one that’s had the most impact on my bottom line is not waiting long enough after I’ve hit publish before I start promoting.

I’ve found that ideally you want to upload your book, wait the 12 to 48 hours for it to publish and then give it at least another 48 hours before starting to promote the Kindle book. It will take that long for Amazon to do whatever it is they do in the backend. Whenever I’ve waited, my books have risen in the rankings much faster once I’ve started promoting.

I do go ahead and buy a copy myself after it goes live and look at it on my phone, kindle and ipad to make sure the formatting looks ok. Then I’ll wait before mailing my lists, posting the link on Facebook etc.

Of course there are also times when I don’t get enough work done ahead of time and need to push the book right away. It still works, but I’ve noticed that it takes a bit longer for my books to show up ranking within their respective categories.

Check out Susanne on the Kindle: – Susanne (as Hillbilly Housewife) on Kindle

Melissa Ingold of Solo Masterminds says:

2 years ago I had 28 Kindle books up for sale and I was making consistent sales with no promotion of any kind – they just got published and that was it.

Once the crack down on using PLR for your Kindle books started happening, I got slapped and had to pull all my books down and basically start over.
After letting my account sit for a year, I finally published a new book in early February of this year based on a webinar I hosted with Carrie Wilkerson about video marketing.

One of the things that I decided to do differently this time was keyword research. I figured I do keyword research for pretty much everything else, like the domain names I buy for squeeze pages, the content I want to produce, and more – so why not Kindle books?

Here’s What I Did:

1. Used Google’s free keyword tool and played around with keywords and key phrases that people might use to find information about video marketing.

2. Used Google’s search trends option to see what topics are trending as related to video marketing.

3. Based on that research, I had a list of some really good keywords that I could use to optimize my book.

4. I made sure that I used one of my best keywords in the title of my book. Then I wrote out a description and bullet points that incorporated my keywords naturally throughout.

5. Then I threw some traffic at the book using Fiverr and OneHourBackLinks.com to build some back links to my book, and then I set up some Facebook ads too.

I think I sent out like one tweet and one Facebook post about the book, and that was the extent of my marketing.

I’m not as serious about Kindle as most people. For me, it’s a fun little side project that brings in some passive income and helps me build my mailing list. My whole strategy is a “set it and forget” approach, that I know I can grow by publishing more books. If every book makes me $50 – $100 a month in passive income (plus builds me a list of buyers) that can add up pretty quick.

Since my first book has already reached this point, I’m going to put a little more effort into my second book, and then it’s onto the third. I plan to publish one new book per month, and since I’m pretty close to having my ‘rinse and repeat’ system into place, it’s going to be super fun from here on out 

Check out Melissa on the Kindle: Melissa on Kindle

Nicole Dean of .. here! .. says:

As I mentioned, I just released my latest book this week. And, boy have I made enough mistakes to give myself a roaring migraine.

But before I talk about all the mistakes that I've made in the launch of this book, here it is again.

If you wanted to grab a copy of it, please do. If you already have a copy, please leave a review.

Get it here:  Kindle (only $4.99)

ok. So… first let's start with what I did right.

1. I wrote a very interesting, fun, informative book.

2. I involved very smart people.

3. I had the book professionally designed by Kristen and her team. (It's BEAUTIFUL inside and out.)

4. I planned to promote the snot out of it.

5. I created unique bonuses to give to the people who bought my book during the launch. It's a series of interviews not available anywhere else at this time. Note: If you buy the book soon, you can still access them. Details are here:  Grab Book Bonuses

 All good stuff, right?

Where did I flub up?

Where to begin?

1. Planning.
My husband's family is in town for Spring Break right now. I had cleared my work schedule so that I could be at the beach with them. BUT, then my book was published and I got excited and decided to release it this week. I underestimated the time and effort involved. This has caused me lots of stress because I'm working more than I would like while they are here. Just a stupid move on my part.

2. Jumping the Gun.
Related to the first mistake, I should have waited, as Susanne mentioned, until Amazon had everything in order, tested a few days, ordered a few books, both print and paperback and cooled my horses a week before starting to promote. That would have allowed me to noticed and play a bit beforehand and not just be rushing around trying to figure things out WHILE the book was live.

3. Linking the Books.
I had no idea how Amazon linked paperback and Kindle versions together. So, my books were not linked together as the same book. This caused two problems.

• First, it's difficult to promote, when you have two completely different links. (One link for paperback and one for the Kindle.) Every time I mailed, I had to include both links, rather than one, and letting people choose which version they wanted on that page.
• Second, the way I understand it, sales weren't counting together. So, if I sold 100 copies on the Kindle and 50 of the paperback, Amazon didn't know that it was really 150 copies of the same book. This affected rankings…. which is not a great thing. So… I found in the DTP dashboard an area, where you can request that the books get linked and I did that. I immediately got a response, which was awesome, but the customer support rep said that it could take 72 hours to fully propagate. Not great, but better than nothing, right? So, I would definitely have done that sooner had I known.

4. Not having a Plan for Reviews.
I think know that this book is awesome.  Therefore, I assumed that it would naturally get reviews, at least even just from my friends and the co-contributors. Not quite so.  So, I would have worked on that a bit better and asked for reviews during that week while I was planning the launch. oops. There's that planning word again.

I'm actually going through Rachel's course: Rolling in Reviews now to see what can be done about that, and I'm giving a copy to my Virtual Assistant so she can help me with that process, as well.

5. Related to #4, Not Asking for Help Enough.
I think people assume that I have it all together. Well, yesterday, after crying in the parking lot of a movie theater because I was frustrated and a friend made the mistake of asking “How are you doing?” I decided to write to some friends and ask for help. I  told them that I was tired and frustrated (especially with the Amazon linking issue) and could they please share the book on Facebook or with their lists? Pretty much all the cool kids did and it cheered my heart greatly.

Plus, I got a video in an email from my friend Tracy Roberts marked “OPEN ME NOW”. It was her and her kids yelling “We love you Miss Nicole! Come back and see us soon.” That was the bomb-diggity.

So guys, in all transparency, yes, I'm selling copies of my book. Yes, people love it. But, no, I did not have things go as planned. It's a good thing there's this thing called TOMORROW, right?

So what about you?

Got questions? Got horror stories? Just want to give me virtual hugs?

I welcome it all.

Resources that I Recommend –

These are my favorite Kindle resources that I've personally bought and enjoyed. All just happen to be by Rachel.

• Kinstant Formatter – the tool that my Intern uses to format most of my Kindle books
• Hands Off Kindle Publishing – How to Write Kindle Books without Writing them Yourself
• Rolling in Reviews – 50 ways to get more reviews on your books

With much appreciations –

Warmly,
Nicole

PS. Here are the contributors on Amazon again for easy reference:

• Lain on Kindle
• Kevin on Kindle
• Rachel on Kindle
• Connie on Kindle
• Kristen on Kindle
• Bob on Kindle
• Susanne (as Hillbilly Housewife) on Kindle