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	<title>Ireland Archives &#8902; Nicole on the Net</title>
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	<description>Nicole Dean educates and empowers entrepreneurs to create kick ass businesses so they can live life with no regrets.</description>
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	<title>Ireland Archives &#8902; Nicole on the Net</title>
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		<title>Clever Copywriting: Dry Cleaners</title>
		<link>https://nicoleonthenet.com/12974/clever-copywriting-dry-cleaner/</link>
					<comments>https://nicoleonthenet.com/12974/clever-copywriting-dry-cleaner/#comments</comments>
		
		<dc:creator><![CDATA[Nicole]]></dc:creator>
		<pubDate>Mon, 29 Oct 2012 15:57:27 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Expert Briefs]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Marketing Monday]]></category>
		<category><![CDATA[Unique Marketing Ideas]]></category>
		<guid isPermaLink="false">http://www.nicoleonthenet.com/?p=12974</guid>

					<description><![CDATA[I've been wanting to bring back &#8220;Marketing Monday&#8221; for awhile and so I decided that today is that day. These posts, unlike Expert Briefs, are short, quick reads and are mainly photos of fun things that I've found. I'm going to start with this advertisement that I saw while waiting for a bus in Ireland. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I've been wanting to bring back &#8220;<a href="http://www.nicoleonthenet.com/tag/marketing-monday/" target="_blank">Marketing Monday</a>&#8221; for awhile and so I decided that today is that day.</p>
<p>These posts, unlike <a href="http://www.nicoleonthenet.com/category/marketing-experts/" target="_blank">Expert Briefs</a>, are short, quick reads and are mainly photos of fun things that I've found.</p>
<p>I'm going to start with this advertisement that I saw while waiting for a bus in Ireland.</p>
<p><a href="http://www.nicoleonthenet.com/12974/clever-copywriting-dry-cleaner/ "><img fetchpriority="high" decoding="async" class="size-full wp-image-12977 aligncenter" title="drop-your-trousers" src="https://www.nicoleonthenet.com/wp-content/uploads/2012/10/drop-your-trousers.jpg" alt="" width="609" height="867" srcset="https://nicoleonthenet.com/wp-content/uploads/2012/10/drop-your-trousers.jpg 609w, https://nicoleonthenet.com/wp-content/uploads/2012/10/drop-your-trousers-210x300.jpg 210w" sizes="(max-width: 768px) 92vw, (max-width: 992px) 690px, 690px" /></a></p>
<p>It certainly got my attention. <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p style="text-align: center;"><strong>&#8220;<span style="text-decoration: underline;">Drop your Trousers</span>&#8221; vs. &#8220;<span style="text-decoration: underline;">Drop off your clothes with us to be cleaned</span>&#8220;. </strong></p>
<p style="text-align: center;"><strong>Which grabs your attention more?</strong></p>
<p>What do you think?</p>
<p>Does it make you suddenly want to get your clothes cleaned?</p>
<p>Warmly,<br />
Nicole Dean</p>
<p>PS. You can see past Marketing Monday moments here: <a href="http://www.nicoleonthenet.com/category/marketing/" target="_blank">Clever & Unique Marketing</a></p>
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