I talk a lot about my best bud (and uber smart marketer), Susanne Myers. And, that I trust her with my friendship and my business. My mom works for her. So, I guess you could say that I trust her with my mother, too.

Well, a few months ago, Susanne sent the same promo email (promoting an affiliate offer) to both her leads list and also to her list of customers.

She tracked the sales to see how many purchased the affiliate offer.

The results were just as I suspected.

-> Only 2% of her leads purchased.
-> While *30%* of her customers purchased.

That's a huge difference! And, I agree that it's accurate because I see the exact same thing happening in my business.

My customer list is one of my two most valuable lists. (Want to know my other most valuable list? My affiliates and JV partners!)

While I value my leads very much – a much larger portion of my income comes from my customers. They are proven repeat buyers.

Do you have a customer list? If not, it's about time you get one.

Susanne has put together a system showing how you can, using her method.

I'd recommend you check this out asap and apply the info to your business.

Here's the link.
Get a List of People who BUY!

You'll also get these bonuses:

Bonus #1: Don't Make These 10 Mistakes When Creating Info Products
Bonus #2: The 20 Minute Sales Letter
Bonus #3: Increase Sales Conversion With This Checklist
Bonus #4: Killer Strategy To Get More Traffic From Article Marketing

Check it out if you're interested:

Earn More Affiliate Income.

Have a fantastic day! You deserve it.

And, thank you, again, for sharing my day with me.

Warmly,
Nicole Dean

PS. Please share your thoughts on this topic. My coaching clients oftentimes ignore their customers and focus on their leads only. It's a mind-shift that can make the difference between 4 figures per year and 6 figures per year. Seriously. Talk to me…

Don't Just Use Your PLR. Reuse & Repurpose Too

by Alice Seba

Nicole talks a lot about PLR around here – she’s always got tons of AWESOME content available (at EasyPLR.com) and plenty of ideas for how to use it. Let's talk about some of those things you can do with PLR:

• Search engine food – optimize it for your chosen keyword phrase for search engine traffic
• Email Marketing – articles for your newsletter or ezine
• Editorial Commentary – make an editorial commentary about the content in your newsletter or ezine and then link to the content on your site
• Autoresponder Marketing – Preload your autoresponder with a bunch of articles or ready-made PLR autoresponder messages
• Display Ads – use the content to display relevant ads on your site – whether through affiliate programs, Adsense or to promote your own products
• Blogging – make it a blog post
• Promotion – a basis for an in context product promotion. For example, an article on reducing credit card debt becomes the perfect way to introduce your debt reduction info product in the context of the article.
• FAQ – create a FAQ with “how-to” PLR articles (DIY PLR (How to Bundles) gives you how-tos sure to impress your readers)
• Subscriber Gift – take a PLR report or bundle up some articles to create a free gift for your newsletter subscribers
• Membership Site – add the content to a membership site
• Audio – use it as the basis for an audio recording or podcast
• Video – consider the content as a rough script for a video
• Printed Promotion – print up the content into a print newsletter or pamphlet
• Info Products – use the content as the basis for an ebook or information product
• Gift with Product – if you ship products, print out a PLR report and give it as a free gift to your customer
• Feeder Sites – create feeder websites with PLR content that link into your main site
• Workshops & Webinars – use the content for in person workshops or teleseminars (Nicole & Melissa have their Coaching PLR Content to help you do that)
• Translation – translate it into another language
• Publicity – incorporate the content into an informative press release

So many things you can do, but no matter what you do with one piece of content, don't stop there. Content can be used over and over again. If you post it to your blog one day, you might be able to use it again when you're putting together a press release, an information product or creating a website in another language.

Keeping Your PLR Organized for Reusing & Repurposing

If you're an avid PLR buyer, you may find it challenging to keep things organized. Of course, the system that works best for you will vary, but here's how I stay organized. Perhaps, some of these steps will help you create your own organization system too.

Step 1: Set Up Permanent Folders

All PLR is placed into a PLR folder and organized by topic. I also keep reports separate from articles and autoresponder messages. So I have a folder called PLR. I put all my PLR content here and it never gets deleted or moved, even if I use the content. This is my permanent library I can draw on anytime.

Inside that , I have folder of the main topics:

Then, I prefer to separate by the type of content:

Step 2: Browse & Search

Now I can browse through these folders anytime I need something. If I'm working on a report or a lengthy lesson, I will go to the reports and possibly the how-tos. If I'm looking to publish an article, I'd go to the articles, how-tos and reviews to find something suitable.

I can also search. Being on a Windows machine, I use the search function available. On the Start menu, I find the link to “Documents”:

I then select “PLR”, so I only search within the PLR folder.

The search box is in the top right, so I just type in the topic I'm looking for and results will appear:

Voila! I've got options.

But What About Keeping Track of What You've Used?

Of course, if you are regularly publishing content to your website or blog, you want to keep track of the PLR you've used. Having the permanent folder system might make it difficult to do this. A few approaches you might try:

Option #1: Also Add Content to a Site-Specific Folder

In addition to the permanent folder, keep separate website folders where you copy in the appropriate PLR content for that site. Then when you use the content on that site, you can either delete the article or mark it as used, something like this:

By doing this, there is some duplication of your efforts (ie. the content is in two places), but that way you can unsure you only use it as website content once, but you still have your permanent PLR folder to return to at a later date.

Option #2: Use the Content Right Away

Perhaps the simplest way to ensure you use all your articles on a particular site is to publish the content right away as you purchase it or when you download your content from a monthly membership. I usually specify a specific day of the month where I publish and schedule all my content. If I happen to pick up content at other times of the month, I make sure to set aside time to get those scheduled right away as well.

By the way, if you're looking for easy publishing to WordPress, all monthly members at All Private Label Content get access to the Speedy APLC Publisher which allows you to upload your PLR content, set a category, author and publication interval. It's super easy to use and helps ensure you get all your PLR published.

Here's a screenshot of the WordPress plug-in:

In the above example, you can see that you can set the author, category and interval for all the articles. Or you can go through each article and set up different authors, categories and change the status to “DRAFT” if you prefer to edit the article first.

Think Reuse and Repurpose

Part of being able to reuse and repurpose is getting into that mindset. Work towards automatically thinking about how you can use the content you ALREADY have to create something new. When you start working on a new article, report or any piece of content, search through your PLR folder.

When you find something, you can:

• Republish and distribute the exact same content somewhere new or in a new format (html, pdf, mp3, etc)

• Take an excerpt and paste it into your new content verbatim.

• Review PLR for ideas and then create original wording from there.

• Rework previous PLR by adding examples, more step-by-step advice, etc.

By doing this, you've got a ready-made source to reuse or even recreate. If you've got PLR…you've got options!

About the Author:

Alice Seba has been a quality PLR provider since 2006. Check out her latest project by clicking here -> How to PLR Bundles to give your reader high-value, step-by-step illustrated content. Add your affiliate links, add it to an info product or make it into blog posts.

It's all up to you. Click here to see the available topics.

Or just want to know how to get your content to make you money?

Sign up for her free upcoming Monetize Your Content course.

Recommended Resources in this Article

Quick Reference List for You:

EasyPLR.com – My PLR Site, Specializing in Quality Articles & Reports

All Private Label Content – A Variety of PLR Content

DIY PLR Content – Alice's New PLR Site, Specializing in “How to” Guides

Coaching PLR Content – Helping you to Create High Ticket Programs without all the Work

Monetize your Content – Free Training

If you're new, you can catch up here:  Cross-blog conversation with Trish Lindemood.

In the opening discussion, I mentioned that Trish is a very talented writer and I was immediately impressed with her. Well, I continue to be impressed with her as I get to know her better. Her reply to my question was very much in line with my opinion – so she MUST be smart!

If you missed her second post in our cross blog conversation, here it is:  Cross Blog Conversation Continues

Here's my response to Trish's second set of questions:

Hi Trish,

Before I say anything else, I want you to know that I LOVE your response to my question about why you, a highly skilled copywriter, would support the use of PLR articles when it's looked down upon by so many others in your profession.

You made an excellent distinction between your own online business and the work that you do for clients.  Very nicely stated. And, yes, I certainly never would encourage a copywriter or ghostwriter to pass off PLR content as their own writing on a job for a client, ever.

In your response to me, you asked this:

I’ve been looking at your Blog World Tour program for a while now and am planning to buy it after the 90-Day Content Marketing Challenge concludes. In fact, I’m thinking about “packing my bags and heading out” on such a tour after NAMS 3 in January – but was wondering if this approach would work better for someone who already has an information product to promote?

As the creator of this very cool concept, do you feel  this plan would be beneficial to someone who doesn’t have their own info products to promote?

I've got a few thoughts that I'd like to share regarding your question.

First of all, Guest Blogging can be done by anyone in online business, at any time.

Becoming a Guest Expert on a related blog is ALWAYS a good thing to do. Anytime you can get your message in front of potential customers and get exposure and attention as an authority – do it. So, yes.

I know your business has a few different areas so I'll see if I can hit them all.

From what I've seen so far, you are a –

• Copywriter.
• SEO Expert.
• Affiliate Marketer.
• Blogger.
• Newsletter Publisher.

And, I'm sure I'm missing a few areas of your business.

Every single one of those areas can benefit from Guest Blogging, which is what the Blog Tour Guide is *really* about. Yes, having an affiliate program can give you an extra “in” with the blog owner, but just offering valuable content can also get you in the door with many very popular sites that are looking for regular columnists.

So, my answer is “YES” – find a few blogs and get the word out about your business. (Of course, my Blog Tour Guide will help!)

I'd like to ask you another question if that's ok.

I've been participating in a discussion about ethics on another site (which I'll post about in a few days) but one major takeaway for me is that it is not only my goal, but it's my duty to help Online Business Owners to invest their money wisely – especially now when money is tight for so many.

I know that you're a member of online at Lynn Terry’s Elite Mastermind Group. (Since I chat with you in there.)

And, you've mentioned that you'll be attending the NAMS Conference in Atlanta in January – which is awesome, too.

So, tell me. What made you choose to invest in those things? And, do you feel they've benefited you? In what ways?

Looking forward to your reply.

Warmly,
Nicole

PS. Be sure to check Trish's blog: Web Copy Results for her response.