We got this in the mail – which is similar to what many other chains do, but they did it even better.

My husband got this in the mail, opened it, and it was full of coupons that were EXACTLY the products we buy. Not things they thought we *might* be interested in, but actually stuff we buy and things that go along with the stuff we buy regularly.

He grabbed it and ran it in to my office.

“Nik, look at this. I can just take this right to the store and it's like a shopping list for me.”

And that's exactly what he did, which is why I can't scan and show you the inside. It's completely empty.

What do you think?

• Do you think this would be effective or not?
• Would you have noticed this?
• Would you have used it?
• What would you do to make this piece more effective?

Relate it to your business… 

• Is your lead and customer followup extremely targeted or is it all over the place? For instance, I signed up to learn about natural pet care and what I really wanted was just tips about dogs, since that's what I have. But they've been sending me tips about everything from birds to ferrets to horses.. and I've stopped opening their emails.
• Are you offering very highly targeted opportunities for your peeps?

Recommended Resource:

Business Training: Sticky List Profits

We’ve all been told, “The Money is in the List” but often when we try to get that money from the list, we find that’s it’s just a bit more complicated than that. It would be nice if we could just put a sign-up box onto our website and the money could started rolling in. Of course, it doesn’t work that way.

I used to bust my butt and send out elaborate emails that took FOREVER to put together. And, I was too scared to actually SELL anything  which makes it pretty hard to make money.

If that sounds like you, our new training program “Sticky List Profits” can help you earn more with your email list, too.

Click Here to Learn More

Talk to me.

Warmly,
Nicole Dean

PS. Missed previous Marketing posts like this one? Here are a few more.

We were walking in downtown Pensacola, and I saw this awesome sign outside of Meadows' Jewelers on Palafox Avenue.

It says “Free Head Exam” in big letters. It certainly got my attention.

If you read closely, you can see it says…

“We'd like to examine your head very closely. We look for certain ‘weak points' that can cause your diamond to pop out of your ring.”

It continues…  and the copy gets even better. I've underlined some words that stood out to me as being highly effective.

“The head of your ring is your diamond's security system. If it weakens or wears away… if your prongs corrode, become brittle or snap off… you can lose your diamond.

So let us take a close look at your ring. It's free. And it could very well save you the cost and heartbreak of having to replace a diamond that you cherish.”

Here's each word above that I underlined and why I liked it.

• “Wears away” – not saying your ring isn't high quality. Just that, over the years, all rings can become susceptible to wear and tear.
• “Close look” – implies that these weak points are not visible to your own eyes – so you should come in to let them use their special equipment.
• “Free” – nothing to lose.
• “Heartbreak” – this isn't just about a diamond. It's your wedding ring.
• “Cherish” – this drives home that your diamond is not replaceable.

What do you think?

• Effective or not?
• Would you have noticed this?
• What would you do to make this piece more effective?

Talk to me.

Warmly,
Nicole Dean

PS. Missed previous Marketing posts like this one? Here are a few more.

This week, a similar phrase caught my eye on the back of a four-pack of Crest Complete.

The box says: “Fights cavities + whiter teeth in one tube.”

All I could think was “Why would you fight whiter teeth?”

It reminds me of all the promos I've seen this month to “Raise Money for Breast Cancer”. Uhhh… I may be weird, but I'd rather raise money to fight and eliminate it.

What do you think?

• Effective or not?
• Would you have noticed this?
• What would you do to make this piece more effective?

Talk to me.

Warmly,
Nicole Dean