Social Proof.

Definition from wikipedia.org: Social value of unfamiliar people is ambiguous and requires a lot of effort to assess accurately. Given limited time and motivation, other people will often evaluate others based on how surrounding people behave towards them. For example, if a man is perceived to be in a company of attractive women, or is associated with them, then his perceived social value and attractiveness will be perceived to be greater. The implied cognition in this case would be “All those girls seem to really like him, there must be something about him that's high value”.

If he is seen to be rejected by many women, his social value will be judged negatively. The implied cognition is then “I just saw him being rejected by many women, there is probably a good reason why they don't like him”.

What does that mean? Well, I can say all day and night that I'm a fantastic internet marketer and a fun person to know. However, would you believe me? Maybe or maybe not. If you hadn't gotten to know me yet, then probably not.

BUT… if others who you really respect say it, then you are more likely to believe it.

Look at the kinds of social proof you can get in just 2 days on Twitter from amazing people –

http://twitter.com/WillieCrawford/statuses/1716302479 @WillieCrawford

http://twitter.com/KenMcArthur/statuses/1711791037 @KenMcArthur

http://twitter.com/nicheprof/statuses/1690507887 @nicheprof

All of these are public and are up on Twitter for all the world to see…

Are you using Twitter to its full advantage? When someone says something nice about you, are you putting it up on your website? You can darned well believe these are going up on NicoleDean.com! I'd be foolish not to put public comments like that from people who are respected, known, liked and trusted on my site.

Go back through your Twitter history and see how you can repurpose Twitter comments that people have made about YOU. There is so much more to Twitter than just “chatting”.

My 2 cents for the day.
Nicole

PS. Follow me on Twitter: @NicoleDean

PLR articles, recipes, reports, etc. are great for those times when you don't know what to talk about, don't have time to blog, need content to help promote affiliate products, or just want to give your readers more information to devour.

Unfortunately, many bloggers don't realize the power of PLR for their blogs. Many others are under the assumption that PLR is only for other types of online arenas (email, content sites, etc.) but not blogging.

PLR and blogging are a match made in heaven.

If you're wondering how you can spruce up your blog or give yourself a break from writing every so often, check out this free guide from from Alice Seba, Mila Sidman & John Yeo. You'll find out just how PLR can benefit any blog and some great ways to use it on your blog.

Fire Up Your Blog with PLR Content

Have Fun!

Nicole

Here are just a few:

Advertise in Ezines.

There are online newsletters everywhere that accept advertising. The key thought is to purchase advertising in publications that reach your target market and to create your ad to showcase your expertise. Don't try to be everything to everyone or you won't attract clients. Assuming you offer business-to-business service, it only makes sense to advertise in ezines that reach… businesses. And, I hope you'll narrow down your target market even more than that.

Bad Ad Example: Hire me to lighten your workload. I can do everything that you don't want to do. Let's talk!

Better Ad Example: Are you ready to get more leads to your online store? I will handle your ezine advertising campaign for you. No more searching for targeted ezines, no more writing and tracking your ads. I'll handle it all it all. My clients experience a boost in subscribers, and customers, after I complete my ezine advertising campaigns that will pay for my services. Check out my website for testimonials and free tips.

Write and Submit Articles.

The key with writing and submitting articles for your service-based business is to stay on topic. Don't write and submit articles about health or pet care. Present a problem in your article and solve it. Make sure your author bio is very compelling to attract potential clients.

Recommended Resources:
www.EasyArticleMarketing.com – a full course that will teach you step-by-step, in detail, how to effectively market with articles.
www.SRZone.com – a short report with advanced tactics to take your article marketing to the next level.

Network where *successful* people hang out.

A huge mistake that VA's and Ghostwriters make is to hang out on forums where there are other people struggling to make money. Instead, join a membership site for your target market and you'll find yourself in the “inner circle”.

Recommended Resource:
www.MomsMastermind.com – the place where I have met all of my Virtual Assistants and some of my writers.

Advertise at Shelancers.com.

One of the easiest ways to get your name in front of business owners looking for help is to advertise on Shelancers.com. Again, it is crucial that you list your specialty in order to stand out from the other providers. But, if you can find a problem that business owners face, and offer to handle it for them, you'll attract loyal clients who will continue to work with you for years to come.

Limited time special. Receive advertising plus training for dirt cheap.
Click here to check out the advertising and training at Shelancers.

Of course, there are ways to get more clients through your existing ones, like referrals, improving your current website to attract more people, building your own list, posting special offers on forums — all of which I will get into more in future posts.

What are YOUR favorite ways to attract clients? Would love to hear your thoughts. And, do check out Shelancers soon. The special on advertising is ending after the introductory period ends.
Warmly,

Nicole

Offline Business Promotion for WAHMs – A lot of work at home moms are working from home with traditional businesses such as party businesses, direct sales and even home made, home grown businesses but many encounter the same hurdles…how can I promote my business to the fullest? It’s a common question for many entrepreneurs period. It may sound crazy, but are you using any traditional forms of advertising?

Online Business Promotion for WAHMs – This week we’ll continue this discussion about business promotion but we’ll explore a few ways to promote your business online. I want to mention a message board that I came across the other day, work at home moms were in fact talking about business promotion and I ran across a post from one work at home mom who said she’s afraid of online business promotion. Afraid? I thought, how could anyone be afraid?

Please let me know what your business promotion ideas are. And, of course, please check out our resources on Business Promotion…

• Start a newsletter
• Business Cards
• Write Articles
• Press Releases
• Search Engine Optimization
• Blogs
• Write an Ebook
• Columnists Wanted