Comments on: Marketing Monday: Cross Selling Example

By: GrandmaMarilyn

GrandmaMarilyn — Tue, 04 Oct 2011 20:54:17 +0000

Really cool idea. I really like the characters they gave to each of the products. Yes, I would like to try a few of the other flavors. LOL No, I am not utilizing all of my “virtual real estate” to talk about my products. Still learning.

By: Wayne

Wayne — Tue, 27 Sep 2011 21:56:29 +0000

It’s really a great box, but I’m wondering if they should put it on the front of the box? My thinking is: people who buy cheez-its will buy them anyway, there looking for new customers. Personally, I’m not a cheez-it purchaser, but that box would catch my eye. Never knew they had so many flavors!

By: David Duane Wilson

David Duane Wilson — Tue, 27 Sep 2011 16:44:38 +0000

Nicole,
I love getting these emails and reading your blog post. I think we can take a lesson from from this multilevel marketing approach. All of our marketing needs to lead back (link) to all our other products and offers. In other words we need to build a web of interlocking opportunities for each of our potential customers.

Thanks for What You Do!!!

By: Loretta

Loretta — Tue, 27 Sep 2011 05:11:09 +0000

I just bought Cheez-Its for the kids tonight and noticed the back of the box too! My two youngest sons were trying to figure out which CheezIt personality matched which personality in our household … it got their attention and entertained them at least.

Ethan said it’s a shame they have gluten in them because White Cheddar would be perfect for me. I think he was trying to tell me to get out of the house more because I’m a geek? Sadly, he was correct in his evaluation, those would be the ones I’d buy if I were still able to eat them.

By: Tawra

Tawra — Mon, 26 Sep 2011 19:39:57 +0000

Isn’t it funny now that we are marketing so much I notice it EVERYWHERE! I want to got to businesses and say “That’s really bad marketing. You’re not getting your point across”! LOL

By: Ramiro Rodriguez

Ramiro Rodriguez — Mon, 26 Sep 2011 18:59:59 +0000

Hi Nicole!

Good food for thought (pun intended). Now you got me hungry 🙂

We have to remember that the women who created the box are professionals! It’s all they do day in and day out. We have to think about so many other things.

By: Robcarl

Robcarl — Mon, 26 Sep 2011 18:54:52 +0000

Hi Nicole,

The thing I like most about you is the way you take action and get others involved.

Like another commenter, I think there may have been more opportunity. They’ve written engaging copy but where’s the call to action?

Just including the FB address, while a step in the right direction, doesn’t cut it. Why go there?

Is there a 3 for 2 discount coupon (or something else designed to make you try different flavors) in exchange for a like?

Is there an optin for…, free sample flavor packs, other product coupons, a contest, yada, yada?

Did they offer to direct ship to you to enhance conversion ( there’s a huge drop off % of people who are interested enough to cut out a coupon and those who actually redeem it).

And I’m just scraping the surface. I’m sure other commenters can expand on this list.

Which other flavors were you motivated to buy?

Best Regards,

Robcarl

By: William

William — Mon, 26 Sep 2011 17:50:32 +0000

One product with multiple stories to tell, different flavors, presented differently. Any way you look at it, your buying the same product dressed differently. It’s almost like having one item with 9 different sales letters, each offering a different enhancement. Not much split testing here, they could almost run a popularity contest and get tons of free customer feedback. There is a lot to think about here
Thanks again for displaying not only a great idea but reminding us how important it is to keep our eyes open for new ideas not matter what we are doing.

By: Felicia Slattery

Felicia Slattery — Mon, 26 Sep 2011 16:47:13 +0000

Hey Nicole-
I saw & thought the SAME thing! What strikes me most is the clever positioning.

I mean how boring are little orange crackers?

But this company has found a way to give each one of their flavors a personality. That’s what I’m working more and more on– developing MORE personality in my marketing. This is a cute fun reminder of just one way to do that!

Great example!
Felicia Slattery