Comments on: Marketing Monday: The U2Charist

By: Mano Rame

Mano Rame — Wed, 07 Sep 2011 05:25:08 +0000

Some valuable marketing lessons here.

When Robert Caldini researched for his book – Influence and Psychology of Persuasion he studied churches and charity organizations to see how they operated and how they got their message across to people.

By: Emily

Emily — Fri, 02 Sep 2011 10:55:15 +0000

I love your analogy between a church and an ethical online biz. Gotta say, though, that I’ll bet a lot of old folks were absent from the U2 service.

By: Nancy Marmolejo

Nancy Marmolejo — Wed, 31 Aug 2011 23:19:57 +0000

I want to go to church with you Nicole! And go to a U2 concert… you got me thinking on all angles. Thanks for sharing that!

By: Stephanie Rainbow Bell

Stephanie Rainbow Bell — Wed, 31 Aug 2011 18:13:49 +0000

Thanks for sharing this! And I love the idea of sharing notable marketing you have observed each week! It’s helpful to see “principles” put into “practice” !!!

Rainbow Blessings!

P.S. I sent the link to my friends on the board at http://unitycenterinthevalley.org/

By: William

William — Tue, 30 Aug 2011 21:54:54 +0000

This was so over the top in cool, We should all see light bulbs going off in our Heads.This is a Great pr. Perhaps a lesson for NAMS7
I don’t get to Church near as often as I get to Mexico (Puerto Vallarta) for Brunch, maybe I should get out and about on Sundays more often.
Thanks for sharing, I will bookmark this page, to remind myself that thinking out side the box, means moving completely away from the box sometimes.
oh, and Hi from Wisconsin.

By: Felicia Slattery

Felicia Slattery — Tue, 30 Aug 2011 15:54:07 +0000

Nic-
I was totally stuck on U2 charist and how the heck to say it– then I realized it’s Eucharist with U@ in front — very clever naming! (Takes me longer than most sometimes!! LOL).

So one other thing you forgot to mention was having a memorable name for their branded product. Sure there are bunches of Methodist churches and I don’t even remember the name of this one unless I scrolled up to see it, but U2charist is definitely memorable. For people to remember your product or service, you’ve got to name it something catchy and distinctive.

In fact your site “Nicole on the Net” is catchy, distinctive, memorable and is about you all in one short phrase. So here you are again practicing what you preach (good metaphor for this post, right!? 😉 )

Felicia Slattery

By: The Mom

The Mom — Tue, 30 Aug 2011 15:12:22 +0000

Awesome! And, yes, Churches do have to market. So, will they be making a video available to purchase to raise even more money??? hmmmm???

By: Xarah

Xarah — Tue, 30 Aug 2011 12:11:29 +0000

Very good post. I got me thinking, not for my business but for my choir. We are in dire need of new members, active ones, too who want to participate in the choir actively. I’ll get the “What makes us special and our choir unique-question” to the “managing board”. Thanks for that push 😉
Xarah

By: Down Or Just Me

Down Or Just Me — Mon, 29 Aug 2011 18:14:06 +0000

How interesting!! This definitely would have brought me to church too, even though I don’t go nearly as often as I should… What a great idea!

Laurie

By: Andrea

Andrea — Mon, 29 Aug 2011 18:03:52 +0000

Love this!! I see so many of those same things at church (and many other places too). Our pastor will often do series’ of messages. Well, each message is a tease for the next. So, it’s drip marketing. You can’t miss the next sermon because you will miss the important lesson that will change your life. And he often refers back to previous messages.

And, oh em gee, I just realized something! They also record the sermons. So, you can hear it live or you can download the sermon to your mp3 (or get a cd for a small fee). The thing they are missing are transcripts. Hmmm, I guess I should suggest that one! HA