Comments on: How do you decide which idea to turn into a product?

By: Danielle

Danielle — Wed, 29 Sep 2010 20:22:20 +0000

My accountability partner and I are finishing up an ebook about accountability partners, of all things! It is so much work to get all the details done to have it ready to launch!

Market research can save you so much work. Yet sometimes it is really easy to forget about this step!

Thanks for this great post!

By: Nicole

Nicole — Tue, 28 Sep 2010 22:59:19 +0000

In reply to Rob Pene. Agreed. It is a lot easier to sell a product when people are holding out their hands with cash in them, looking for somewhere to spend it. :)

By: Sheila Atwood

Sheila Atwood — Tue, 28 Sep 2010 22:48:18 +0000

Thank you – this article sparked some new ideas, just when I needed a new idea! Plus now I have one that I know the public really wants.

By: Joseph

Joseph — Tue, 28 Sep 2010 14:23:32 +0000

Nice explanation indeed. I like the idea of finding a need in the market to make sure it’s actually there.

One question though, it seems you’d have to be somewhat of a jack of all trades to discover business ideas this way. In the example, what would the product be? An e-book with advice? A site with a ton of information and advertisements praying for clicks?

By: Rob Pene

Rob Pene — Mon, 27 Sep 2010 22:47:38 +0000

Nice job Erica, as always 🙂

I heard Clay Collins mention something similar to what you suggested here…he said something to the effect of finding what people are buying or searching for and then creating a product from that first, rather than going down the “passion” product route because not many people may be searching for your “passion” product…

I’m going to start doing a niche site soon and will definitely start with keywords and searching/researching first before I start on anything else.

Thanks!