Nell

For those folks looking for profits – well, that takes some time and work – and most of all consistency and repetition.

Say it. Do It. Repeat.
A motto I live by each day – say the days goals, do them, repeat (with a sleep in between the do and repeat.)

That is also a mantra for bloggers, albeit a bit different – write it. post it. repeat.

Blogs aren’t meant to take over as the only communication tool for a business. They, like all other marketing potentials, should be leveraged alongside other mediums and ideas that help the business keep balance and maintain consistent message and delivery. That is what builds a brand and business.

One final note – it seems to me that many people are easily dissuaded when a blog doesn’t produce within weeks. Be realistic – it takes time to build an audience – and work to gather them and point them to your blog. Do that, and you can make it succeed in a niche environment…

I was a little confused with Ken’s message when I first read it. He appears to make a lot of good points, but most of them can be debated.

For instance the part about blogs getting dated, like Alice says, just don’t put dates on the post.

Blogs allow interaction, which is important, not only for the search engines but you gain a lot of good feeback from your readers.

Also the feedreader technology makes it easy for people to keep up with your posts and updates, that’s a big benefit to blogger and blog reader alike.

I thought the part about how people ‘burn out’ from the ‘pressure’ to blog was a little interesting. I don’t feel that way, actually I look forward to writing to my blogs.

And speaking of timely content, it often has the best conversions. If I didn’t have my blog to post updates, expiring offers, etc…I’d be out a bit of cash. It makes it all very simple to keep people coming back for more of the latest updates.

Using a blogging platform is easier in my opinion, easier to add new content, set up and maintain. I don’t see it as more work or commitment than any other type of site. It’s really only a content management system, one that almost anyone can use. Maybe that’s his concern? You can opt not to include dates with your wp blog posts to avoid dated pages.

I’d like to convert one my sites to WordPress simply to make it easier for my partners to use, but I’ll make sure to get some help so I do it the right way!

I don’t think it matters what you use to build your site as long as you provide good content.

His statements were how I felt —

1. Blogging is more work than a website.
2. Blogging posts get dated more quickly.
3. Blogging is more of a commitment.

When does a girl like me have time to really market a blog when she’s feeling tied to it? Yes, I love the interaction. Yes, I love sharing and writing and networking about my friends and their projects. But, that “treadmill” feeling was certainly there.

I even got on the phone with Kelly to chat about which option will be better for several of my projects that I have in the works. I certainly have a head full of ideas now.

Please keep the comments coming. 🙂 This gal can definitely learn a thing or two, here. Thanks!

Also, Ken does have a blogging section inside his software now that allows people to set up their blog. I’m not sure on the ability to load it up with articles, etc.

He did make reference that there are a few online bloggers that do have the “theme-based” site mentality, and he likes those people.

Come on! There are many people online who are making money with their blogs AND are doing things the right way.

I don’t feel like fitting into Ken’s box thanks.

There is no reason that a well designed and optimized WordPress site should suffer in comparison to a static site.

Nicole, if you went on vacation for six months, you’d schedule out six months of fresh posts to be published while you’re way.(Cuz you’re smart!) In that case, it’s your static content sites that would be shriveling in comparison 🙂

I love the new magazine style themes (http://www.kellymccausey.com/revo – my aff link) that let me create a website in WordPress that appears to be a ‘website’ and a ‘blog’ even though it’s all really WordPress.

Are there a lot of people using blogs badly? Yeah. But that can be changed pretty darn quick with the right guidance. (Because WordPress is cool like that!)

In the three fatal flaws, it is interesting that he feels such a small portion of the bloggers do things right.

And, I do agree that blogging feels like running on a treadmill sometimes. The posts keep rolling off the back, whereas my content sites keep increasing in value (and income).

Perhaps I am unaware of the ways that I can improve my blog. For instance, if I went on vacation for 6 months overseas, my blog would shrivel up and die. My content sites wouldn’t.

Thoughts?