Comments on: Be an Innovator, Not a Pioneer

By: Susanne Myers

Susanne Myers — Thu, 18 Feb 2010 13:46:55 +0000

Very true and works for just about any market and product. It’s so easy to “tweak” an idea for a product for a sub-market. This works great for info products as well.

Instead of writing yet another parenting ebook, make it one for homeschoolers, or raising twins etc.

Instead of coming up with another ebook or report on article marketing, write it with affiliate marketers or small business owners, or anyone in the getting out of debt niche.

The beauty of this concept is that it gives you quite some leverage to expand laterally. If you have a great product that works for one target market, just change it up a bit to customize and offer it to another market.

For example, if you wrote “Taking your business online for restaurant owners”, you could easily change it into “Taking your business online for hairdressers / caterers / dry cleaners / flower shops etc. “.

By: Angela Wills

Angela Wills — Wed, 17 Feb 2010 20:38:03 +0000

Someone needs to innovate this stuff for Canadians! I’m not sure about Gamefly or Bookswim but I’m pretty sure Netflix still isn’t available in Canada yet.

Great post on niching your business around already great ideas.

Angela

By: Kimmoy

Kimmoy — Wed, 17 Feb 2010 14:37:43 +0000

I really enjoyed this interview Nicole and I like that Willie pointed out how difficult it is to educate the consumer when it comes to things that are entirely new. There’s no need to reinvent the wheel; leverage what they’re already buying and make it your own.

I was going to say that many of us who make money online are all pioneers but in reality we’ve simply taken the traditional business model and are now using a different medium – online technology 😉

By: The Mom

The Mom — Wed, 17 Feb 2010 13:54:57 +0000

Thank you, Nicole, for this interesting way of looking at and finding niches. Take what works and twist it – make it work in a new niche. Very cool.

Re: BookSwim. Very good idea for people who find themselves trying to care for their aging parents, especially long distance. Sign up and have books sent to your parents or grandparents.

Elderly people who can’t get to the library or bookstore won’t necessarily be able or willing to shop on “the internets.” Nor do they want to spend money on books, and they don’t want the clutter.

But, it is a fact that keeping your mind active as you age is crucial to help prevent dementia, so reading is therapy as well as fun. Market is there. Books delivered to Granny… yup, there you go.

Thanks again for your insight. As usual, you are spot on my darling!
😀