i also adore dogs.. my immediate reaction when i got to the site was pretty similar to yours… i am all for, dog gears/equipment that have practical uses such as dog floaters, backpacks, dog boots etc. but offer me dog costumes, charms, eyewear? not gonna happen.. i didn’t even bother to stay on the site to learn about what they offer, who they are etc. anymore.. perhaps they do need to make some changes to keep prospective customers from leaving the minute they arrive… i only learned about how their product is actually pretty good when i got back to your site to finish reading your post..

on a side note, your eddy does not like to swim? isn’t he a labrador retriever? i’m surprised he hates the water because labs loooove the water.. on second thought, i learned from a dog rescue trainer that there are labs that may be afraid of the water prior to introducing them to it, off course the process must be done at the dogs own pace.. but he’ll love it when he understands how cool and how fun the water is!