Absolutely! This is the scariest and yet coolest thing I’ve seen lately. It’s been going on on the net for a year or two now, but what really intrigues me is – how the heck is Winn Dixie tracking all that? Do you guys have a rewards card or something that they can use to tie your address to your receipts?

“Would you have noticed this?”

Honestly… no. I pretty much sort my mail into two piles when I retrieve it from the box – the “this is mail” pile, and “that’s the trash can” pile. I often don’t even open it to know the difference.

Would you have used it?

If I noticed it? Absolutely! If a provider of products or services that I already like were to provide me with a tailored list of coupons specifically targeting the very things I want to buy anyway – the rest of the providers of those same services or products would immediately take a back seat. “THIS one makes my life easier and saves me money all in one shot and I don’t even have to work for it. These guys ROCK.”

“What would you do to make this piece more effective?”

Find a way to break free from the “this is the trash can” pile. The ONE failing is that it will show up blended perfectly into a whole pile of rubbish that you never even read to begin with. Just like a legitimate email sitting stuck in your spam box. That’s the kicker – find a way OUT of the spam box and it’ll be a game changer.

…That’s my feedback. Now I wish we had a Winn Dixie near where I live. I’d be all over that!