For all of our sites, we go through an excercise of creating a ‘reader profile’ – in marketing it’s often called a ‘persona’ – where we’ll flesh out a typical target reader.

Then going forward, we create our content specifically to appeal to that target reader profile.

While I don’t have any hard numbers, I’m pretty certain it accounts for the strong metrics we see in terms of engagement: low bounce rate, long on-page times, etc.

Marcus