Comments on: Fun & Clever Branding Examples

By: Mandy

Mandy — Sat, 06 Jul 2013 13:56:06 +0000

Let me fix my previous statement: A bad commercial or brand style can be a turnoff to customers quicker than a good, quirky brand name.

be careful.

By: Mandy

Mandy — Sat, 06 Jul 2013 13:54:43 +0000

A bad commercial or brand style can turn someone off quicker than a customer

By: Kenneth Glick

Kenneth Glick — Thu, 13 Jun 2013 17:42:06 +0000

The problem with “clever” branding ideas is that one can be too clever for their own good as sometimes the ad firm that creates the image could be a little too esoteric in their design. A good example of this are TV commercials where you watch the ad and possibly even enjoy it and then come away not knowing what the commercial was selling.

To me, the most dramatic example was perhaps 15 to 20 years ago when Heineken beer try to promote its product by promoting the red star on its label. Now, I’ve had my share of Heineken beers but I had never noticed the star on the label so when I saw the commercial for the first few times, I had no idea what the name of the company selling the beer.

Well, anyway. That’s my two cents.

By: Pam

Pam — Fri, 07 Jun 2013 19:42:27 +0000

In reply to Scott Worthington.

You’re not the only one who didn’t the the A to Z symbolism. I thought it was a lopsided smile all this time…….

By: Nicole

Nicole — Fri, 07 Jun 2013 17:27:34 +0000

In reply to Tiffany Dow. It is definitely beautiful artwork. I agree. Cool brand, well presented. I don't know how the product tastes yet, but it sure is appealing to me.

By: Nicole

Nicole — Fri, 07 Jun 2013 17:26:46 +0000

In reply to Loralee Hutton. eek. It sounds to me like that liquor store owner was looking to get his over the head with that bottle of wine. Yowza!

By: Tracy Roberts

Tracy Roberts — Fri, 07 Jun 2013 16:49:34 +0000

The image on Expert Briefs is a perfect example of how branding helps to attract your target market.

Although the image isn’t my favorite, after taking a look at the TOC and knowing that Nicole is not only smart herself but that she surrounds herself with smart people it would be stupid of me to not read something she wrote based on the cover alone.

The image is a fun representation of expert tid-bits in a business that can, at times, take itself too seriously. Embrace the fun, learn from the info, put it into action and prosper!

By: Joyce Reid

Joyce Reid — Fri, 07 Jun 2013 14:16:10 +0000

Scott, your statement abut the underwear on the line is an excellent example of how careful you have to be about humor. Humor is in the eye of the person seeing/hearing it. What one person may think is funny turns another one off.

II understand the take on the briefs. But ‘m a mom and a grandmom and I, too, agree with you that it’s too cutesy and doesn’t appeal to me. But that’s me. I’m sure that there are many others who think it is a great branding trick.

By: Scott Worthington

Scott Worthington — Fri, 07 Jun 2013 09:12:46 +0000

Okay, I’m an idiot. I have shopped with Amazon for over 10 years and NEVER caught the A to Z symbolism in their logo. Thanks, Kevin for revealing that big secret (the one that everyone but me knows).
I wouldn’t buy liquor based on the branding that you shared. I’m pretty conservative, and look for more traditional branding. Oh, and I’m a Bourbon man.
Nicole, I think I may be the only one on the planet that is turned off by your underwear on the line. Sorry. I did buy your blogging book even though you upped the ante to two pairs of undies on the cover. I don’t really get it myself, but I think it’s not near as cute to a man as it is to a Mom, used to doing laundry for her kids. (That’s not a shot about “women’s work”. I’m single, I do my own laundry, cooking, etc.)
Regardless the quality of your content, that image makes it difficult for me to take you seriously. Thing is, I know that you are serious and well respected.

By: Debi J

Debi J — Fri, 07 Jun 2013 06:53:57 +0000

I’ve noticed that it’s the “ongoing” ads that catch my attention and get me (along with everyone around me) talking, asking “hey have you seen the one….”, etc.

It started years ago with the Tasters Choice commercials where the lady borrows coffee from her upstairs neighbor…. and then there’s a story that unfolds in the future commercials… he comes to borrow something from her… her ex shows up in one… and so on.

Nowadays, it’s the AT&T commercials with the kids (you don’t hear all my friends talking about Sprint or Verizon that way and none of us use AT&T. But they’re hilarious and involve KIDS.

Then there’s the State Farm guy who’s talking to Jake at 3am and gets busted by a wife who doesn’t believe him (and he’s the same guy on the McDonald’s egg white mcmuffin ad).

Allstate has normal people (kids included) who suddenly start talking like the really deep-voice Allstate guy.

And I could talk forever about Flo. I haven’t seen someone find a following so fast since the “Where’s the beef” lady for Wendy’s!

So for me… stories, kids, real people, and humor…. hmmmmm… just figured out my path for marketing! 😀