Hey Roger.
Thanks for stopping by.
I’m so glad you’re on Pinterest, but I do see the potential for improvement. Remember,when putting text (like board names and descriptions) on Pinterest that it’s 1. copywriting and 2. search engine terms.

So, in looking at your boards, I’d consider some terms that are similar to but different than the ones you’re using on your site. Perhaps “Castles in Ireland” and “Castles in Scotland” in the board names, but THEN specialize in copy that explains that they can sleep in those castles. Like “OMG THIS IS GORGOUS” – click and repin. “WAIT?! I can sleep in there?” – That’s one angle. But I’d also do a board just of “Castle hotels” or “Castles you can Sleep in” or whatever search terms you can use that are similar but not directly competing with your own.

You can also add videos to Pinterest… in case you didn’t know. 😉

Hugs and high fives,
N

PS. Still in Latvia. Will be looking at your site as we near the time when we head to Dublin.

I like the way the site manages to provide a lot of information on one page without looking too busy or overwhelming.

A great opportunity here for a savvy person to offer their social media or SEO skills.

I totally agree with the comments about the use of video and we want to create more opportunities for engagement with our existing customers and potential people who would like to experience a castle stay or hold an event in a castle.

I love your idea about boards for each castle on Pinterest, we just exploring this new social media and are picking up traffic from this already. Did you mean that we set up pinterest accounts for each castle site or just boards within the castle man account http://pinterest.com/thecastleman/amazing-castle-experiences/ ?

Testimonials, we are light on and we have 1000’s of these, work to do on this for sure. We stay in the castles all the time and I would be a great ideas to get video testimonials for sure.

Nicole, we may have missed the bus, but if you want some images for castles just let me know. You can view our http://www.celticcastles.com/wallpaper.asp of if you want to connect directly http://www.celticcastles.com/roger_form.asp we do have a few testimonials on this page!

Hi Patti, I have done a few US TV programmes showing the audience around castles, and hope to use this in the near future. We are looking at expanding this further. Another area of weakness is that we are not showing our expertise and knowledge in this niche, and always interested in ways we can get this across on the site.

LOVE comment about ‘Peace and calm’ never really thought of the site from this perspective. Staying the castles is all about this, you have got me thinking, thanks.

Nicole, my question is are your staying in a castle?!

Roger

Aside from that, the website itself looks wonderful and is easy to negotiate. It has everything lined up nice and neat (a must for me) with links and pics in boxes and lines. I really dislike pop ups and moving jumping stuff, so this “quiet” tour suits me, and I think it would suit most people who are getting frustrated trying to plan a big, confusing vacation with many stops. The last thing you want when you’re already feeling overwhelmed is a bunch of stuff jumping out at you “DO THIS! STAY HERE!”

Peace and calm… that’s what I felt scrolling around this site. Maybe that’s part of the branding? Offer a calm, peaceful, relaxed vacation planning experience because traveling is hard enough as it is. And this website does that.

That’s all I have to say, except I MISS YOU! 🙁